The rapidly growing population means new homes are becoming more sought after and property marketing is now more important than ever. With great competition within the construction industry, it is vital to ensure your strategy is on point to guarantee the best results for your business.
For over a decade, the specialist team at VerriBerri have been delivering outstanding campaigns for construction companies across the UK. Regardless of your niche, whether it’s interior design or architecture, our award-winning marketing agency can help you stand out from the crowd. It’s what we do best!
What is property marketing?
The main aims for any marketing campaign are to increase brand awareness and customer value, as well as generate high quality leads. As a business, you may then have more specific and unique goals beyond these. For example, increasing the number of viewings for a property.
Marketing is ultimately used as a tool for promotion, allowing businesses to grow and develop. This is a much subtler approach than advertising, hence it’s ever-growing success!
Is marketing a necessary investment?
We’re often asked whether marketing is a necessary investment. Now, you may think we’re biased but we truly believe that comprehensive strategies really are crucial for brand growth. Not only are they great for generating exposure within your market but they also attract new customers and make your brand more memorable. With the property industry becoming more and more overcrowded, a strong campaign will give you the competitive edge you’re after.
Our property marketing services
At VerriBerri, we can provide various services to help bolster your brand. These include:
- Social media ads and marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Public relations (PR)
- Influencer marketing
- Crisis management
- Graphic design and branding
- Website building and development
Being a fully integrated agency, we can tailor our services to ensure our approach is as lucrative as it can be. At VerriBerri, we believe in honesty and transparency, meaning you can be comfortable knowing that we won’t upsell unnecessarily.
Social media
Social media is used by over 3.5 billion people across the world. As you can imagine, this technique boasts quite the exposure opportunity. Using a professional property marketing agency will allow you to reach your target audience and create bespoke content that engages your customers.
If you work within the industry, you are probably well aware that large conglomerates are dominating the property sector. This is making it increasingly more difficult for small developers to find their place within the market. Nevertheless, the expert team at VerriBerri are here to help you reach your audience through the power of social media!
Public relations (PR)
Announcing a new property development can often be quite controversial, raising concerns among the local community. This includes issues like the increase in demand on current infrastructure or the impact this will have on the environment. With this being said, PR can be used to put these worries to bed.
At VerriBerri, our property marketing team specialise in PR for the construction industry. Our network is vast, allowing us to secure coverage within a range of publications. Whilst some elements of promotion you may be able to handle alone, hiring an agency for the execution of your communications strategy is far more cost effective.
Search engine optimisation (SEO)
Like with most things nowadays, the majority of property sales are occurring online, rather than through visiting estate agents in-person. Therefore, it is vital that your customers can find you easily through searching on the internet.
SEO is a process used to make brands more visible by modifying their website in line with Google’s algorithm. This means you will rank higher on the search engine results page (SERP), resulting in more people clicking on your site.
One of the most reliable techniques for boosting your SEO value is blog writing. This isn’t quite as easy as it sounds, however. Blogs must be carefully written with key phrases that you would like your business to appear for. As well as this, they should also be frequently uploaded to see a positive impact for your website. In addition, you must stay up to date with any algorithm changes and implement these within your writing. More recently, it seems that Google values more lengthy and frequent posting, making SEO work even more time consuming! Not to mention, there is lots of other work that you will need to do in the back end to improve your ranking! It’s for these reasons that using an agency for your search marketing is the recommended choice.
Pay per click (PPC)
At VerriBerri, our skilled team will help you to make the most of your PPC budget through carefully considered campaigns. We can set up your ads for you, adjusting as we go to optimise performance. PPC marketing is a great way to draw attention to your website, encouraging sales and boosting brand awareness.
Property Marketing vs advertising
It’s important to note that there is a difference between both marketing and advertising. Marketing refers to organic growth, whereas advertising is paid exposure.
Both techniques can benefit you in different ways, but they are even more effective when they work in tandem with each other. For example, social media marketing is great for building loyal customers and nurturing existing relationships. This technique focuses on your brand’s identity and establishes trust. On the other hand, social ads are there to give your content an extra push.
Get in touch
With the property industry so oversaturated, standing out against your competitors is more important now than ever before. Using a professional property marketing agency is essential if you want to see your business grow.
At VerriBerri, we have seen many brands thrive from a well-rounded strategy. For more information on our pricing and services, give us a call on 01376 386850, alternatively, click here for more ways to reach us!