As a diverse PR agency in Essex, VerriBerri has strengthened the reputation of a number of different businesses. For many people, public relations (PR) may appear as an unnecessary expenditure but this is far from the case. As the markets are becoming more and more overcrowded, communication services are now more important than ever.
The team here at VerriBerri have specialised in PR for over 12 years. During this time, we have adapted to suit the everchanging markets. We consider new trends to keep your brand current and provide valuable connections for great exposure opportunities.
What is PR?
Public relations are used by businesses to communicate with their consumers and improve their relationship with their audience. Our team can help your brand appear within a range of media, from newspapers and magazines, right through to podcasts and popular TV shows. What’s more, we can also help with implementing influencer marketing campaigns and crisis management too.
One of the biggest advantages of using a diverse PR agency is increased visibility for your brand. A successfully executed strategy will help to shine a positive light on your name, attracting both new and existing customers. In addition, this newfound attention should also drive more traffic to your social media platforms and website. A strong communications campaign can expand your reach astronomically, supporting the growth and development of your business.
Media relations
Media relations are the most traditional PR method, with lots of our clients taking advantage of both digital and printed publications. By sharing your brand in well-known newspapers and magazines, you can effectively reach your target audience, as well as build a further level of trust. This will enable you to cement your authority within your industry.
Over the years, we have built established relationships with journalists. When partnering with us, we can connect you with the right people. Without an existing network, getting your brand featured within the press can be tricky and expensive. It’s for this reason that our clients find so much value in working with our diverse PR agency, We can help to take this weight off your shoulders whilst you focus on the daily running of your business.
Influencer marketing
This newer PR technique is extremely effective at generating awareness. Influencer marketing uses relevant social accounts with a high following to promote a specific product or service. These people have an influence on their audience, alongside a high engagement rate, and a strong relationship with their followers. Through various approaches such as gifting and affiliate links, influencers can help to boost the performance of a brand’s products or services.
At our diverse PR agency, we have an entire team dedicated to implementing and managing influencer campaigns. When you work with us, we will help you to identify suitable content creators and manage the collaboration process from start to finish. By mentioning your brand in their posts, your products will reach an even wider audience. The more noise you create around your business, the quicker you will grow.
Building backlinks
In laments terms, a backlink is a link to your website featured on another site. Link equity is paramount for search engine optimisation (SEO). Backlinks are mostly secured via articles in digital publications. By improving your site health your brand’s website will feature further up the search engine results page (SERP), ultimately helping to make your business more visible.
Backlinks are something that need to be monitored, however. Sometimes, websites can receive these links from other sites with little authority. These can have the adverse effect. In addition to creating new ones through digital PR, we can also help you to remove anything that could be harmful.
Crisis management
Most brands tend to believe that a crisis will never happen to them. Unfortunately, this isn’t always the case. Our team can help you to put a contingency plan in place should the worst happen. Being underprepared puts your entire reputation at risk, placing you in a very vulnerable position. We can advise the best way to handle the incident and guide you in the right direction to move forward.
Using a diverse PR agency
As a business owner, it is only natural that you look for ways to lessen your expenses. Using a professional marketing agency is, however, crucial for your business to succeed. Hiring an external firm tends to be much less costly than working on your PR in-house. In addition, our extensive list of valuable connections allows our clients to benefit from exclusive opportunities for their brands. We are responsible for ideation, writing articles on your behalf, and pitching these to journalists.
Here at VerriBerri, we pride ourselves on our transparency – we never sell a service that we do not believe will benefit you. Our professional team will offer you honest advice from start to finish. We have a diverse workforce who have their own unique skillset and expertise, meaning we can provide an effective service regardless of your industry. Drawing on everybody’s knowledge, we will collaborate to brainstorm unique, effective, and successful campaigns.
Contact our diverse PR agency
Public relations should be considered in any brand’s marketing strategy, no matter the size of the business. We understand that it can feel nerve-racking trusting another company with your reputation. Nevertheless, you can be confident you’re in safe hands with our expert team here at VerriBerri. To help put your mind at ease further, you’ll also benefit from our unique PR guarantee!
If you’re interested in knowing more about our diverse PR agency in Essex, then contact us today! Get in touch with our friendly team on 01376 386850 or contact us directly, here.