Based in the UK, VerriBerri are a trusted creative agency providing email marketing help to businesses in need. We pride ourselves on our creative flare and passion – two things we put into every project we’re a part of.
Across the last 14 years, we have assisted brands from all over the world and from many different niches. Alongside building strong email marketing strategies for many of our clients, we’ve also helped them cut through the noise with other elements of promotion too. As a full-service agency, our team features specialists across the following areas:
- Graphic design and branding
- Website development
- Event planning
- Content marketing
- Social media management
- Public relations (PR)
- Crisis management
- Search engine optimisation (SEO)
- Pay per click (PPC)
What is email marketing?
Email marketing is the process of sending out a mass message to a predetermined list of contacts. The aim is usually to notify or bolster interest around a product launch, share company news, or encourage website conversions (for example, via a flash sale.) Depending on the nature of your business and intended outcome, you may choose to send these emails out weekly, monthly, or even quarterly.
Why do I need email marketing?
Email marketing has many benefits, from improved product performance to long-term business growth. Regular communication with your audience keeps things fresh, relevant and you’ll continue to entice them to your website. From here, you should quickly start seeing an increase in your sales.
With the cost-of-living crisis affecting us all, customer loyalty has never been so important. If you sell a repeat purchase product, it’s vital that you’re consistently working on your business to consumer relationship. Email marketing is one of the best ways to do this, encouraging better long-term stability.
Although you may incur some charges with email marketing, this technique is relatively cheap when compared to the likes of advertising. How much you pay will depend on the size of your contact list. In some instances, the only thing you’ll need to pay out for is your marketing agency.
Best email marketing practises
Looking for email marketing help? Below, our experts have provided their best tips and tricks for nailing your strategy…
Incorporate your branding
No matter the kind of marketing material you’re distributing, it’s vital that you incorporate your branding as a fundamental feature. Adding your logo and key colours to an email allows the end-user to quickly identify who sent it. This will have a huge baring on whether or not they continue reading. What’s more, it brings your business to the forefront of their mind.
Compelling subject lines
We all get spam emails and often, we don’t even need to open them to know they’re unsolicited. How do we know this? The subject line. With this in mind, the importance of your preview text is highlighted. If this isn’t compelling enough or looks spammy, you’re going to get a lot of people deleting your messages without even opening them. Naturally, this will hinder the performance of your marketing.
Personalised greetings
As consumers, we like to feel valued by the brands we support. This being said, sending out emails that lack in personalisation are likely to fall short of hitting the mark. If you want to improve the CTR of your campaign, take some time setting up customisable greetings that include the recipient’s name. This will help to grab their attention.
Avoid using a ‘no-reply’ email
Emails that come from a ‘no-reply’ email address just look like spam. What’s more, they also have a much higher chance of going into your recipient’s junk folder. This means a large percentage of your contact list are likely to miss your marketing message altogether, affecting the campaigns impact.
Build your own contact list
When you’re first starting out with email marketing, building your own list of contacts can feel like a long, drawn-out process. As such, many brands are often tempted to purchase mailing lists from the various providers online. Due to GDPR, however, this should be avoided at all costs. When purchasing these lists online, you’re likely to end up breaching regulations without even knowing it. What’s more, if people aren’t signed up to receive your emails, this will drastically affect your open and unsubscribe rate.
Looking for email marketing help?
Doing your own email marketing to cut costs is all well and good, if you have the time. If, however, like many CEO’s, your to-do list is crammed with tasks that require your full attention, it’s time to consider seeking email marketing help.
At VerriBerri, our team features a whole department of creative content writers and graphic designers. When you work with us, our experts will take their time to understand your brand and the direction you’d like to take things in. From here, we can then build a long-lasting email marketing strategy to drive sales.
Contacting VerriBerri
Stuck for ideas? Struggling for time? Creative writing not your strong suit? That’s where we come in! Lots of brands fall into the trap of thinking that marketing is a quick and easy job. In actual fact, in order for your strategy to take you far, you need to be implementing a carefully devised structure.
Alongside email marketing, our multi-service agency can offer support across all elements of your marketing, should you need it. Think of VerriBerri as your one-stop-shop!
For more information on email marketing help or any of our other services, get in touch today! You can reach us by clicking here or by calling us directly on 01376 386 850.