What if I were to tell you that with the help of a credible SEM specialist, your brand could go from a small start-up to a trusted household name? When you work with VerriBerri, we can help you to achieve just this.
Based in Maldon, Essex, our team are second-to-none. With over 13 years of experience, our specialists are well-equipped with the relevant skills to help you grow your brand through marketing. What’s more, with multiple accolades under our belt, you can have full confidence in our work.
Interested in knowing more about SEM and how we can help? Keep reading!
What is an SEM specialist?
As specialists in SEM, it’s our job to look after your search engine marketing strategy. This usually involves creating optimised content for your website, making modifications to your website, and monitoring ongoing campaigns.
Search engine marketing (SEM) is an umbrella term and encompasses two main digital marketing techniques – SEO and PPC. These methods have one sole aim, to improve the reach and visibility of your website.
Search engine optimisation (SEO) works by making modifications to your website to better align it with Google’s algorithm. These include sharing relevant and optimised content, creating detailed meta-descriptions, and improving your loading speed (to name a few). In doing so, you’re more likely to be favoured by the search engine, meaning a higher ranking on the search engine results page (SERP).
Pay per click (PPC), on the other hand, uses adverts to reach your audience. These are the ads you see at the top of the SERP, under targeted searches. As part of this process, your SEM specialist should carry out extensive keyword research. From here, they will then distribute your budget between these to ensure maximum click potential.
How can I improve my websites organic reach?
Create relevant and frequent content
The more content you put out into the world, the higher your chances are of answering a question one of your consumers may have. Furthermore, sharing regular blogs shows search engines that you’re active and a leader within your industry. Each of these points contributes to how Google view your brand and where they decide to place you on the SERP.
Work on your website’s layout
A websites layout plays a huge part in keeping your bounce rate low. A ‘bounce rate’ is the amount of people who click off a page shortly after landing on it. The lower this percentage is, the more favourable you will become. This is because a high figure indicates to Google that your content isn’t relevant for the search that has been carried out. This will damage your SEO value. The easier to navigate your website is, however, the more likely you are to mitigate this risk.
Invest in an SEM specialist
If we’re completely honest, unless you have in-depth SEO knowledge, there’s only so much you can do to improve your website alone. If you find yourselves doing all the right things but aren’t seeing results, it might be time to consider reaching out to a reliable digital marketing agency.
Our team can help you to create optimised, regular content such as blogs and landing pages, whilst making the relevant changes to your existing website copy. What’s more, we will also monitor the back end of your website, your ongoing PPC campaigns, and your back links to ensure you are adhering to the current version of the ever-changing algorithm!
SEO or PPC better?
If your budget is limited, you may choose to opt for one SEM technique over the other. If this is the case, you’re probably wondering which method will have the greatest return on investment (ROI). In this instance, it’s down to your SEM specialist to get to know your business, its values, and your aspirations. From here, they should be able to point you in the right direction.
For those of you who are happy to wait a little longer for results to show, organic SEO may be the better option for you. It typically takes around 3 months for changes to start happening, however, when they do, it’s not just your ranking on the SERP that is improved. SEO brings with it a whole host of benefits, such as an increased credibility and a higher conversion rate. This kind of campaign also offers better longevity too.
Comparatively, PPC is great for those of you who are looking to drive sales quickly. This technique gets to work straight away, and with a comprehensive campaign, can prove very lucrative. As times goes on, however, consumers are becoming less willing to give into advertisement. It’s important to mention that once you stop paying for your PPC, the results will also stop instantly. Nevertheless, this kind of marketing solution can generate a very healthy ROI.
In all honesty, the best results will come from a strategy that combines both techniques.
Working with VerriBerri
When you choose to work with VerriBerri, you will benefit from a dedicated and passionate team who genuinely care about the success of their clients. No matter what level of support you require, be it on a consultancy basis or hands-on help, we are ready and raring to go.
Additionally, should you be looking for support within other areas, VerriBerri can also provide a turn-key solution. We are a full-service agency, with specialists covering your every marketing need. Our departments include:
- Website development
- Graphic design
- Social media marketing
- Events
- Public relations
- Influencer marketing
- Crisis management
- Search engine marketing
At VerriBerri, we know just how important communication is, especially when you’re trusting another company with your brand reputation. It’s for this reason that we put all that we can into keeping our clients up to date with our progress.
We produce monthly reports that detail the results we have seen from our work that month. This is a valuable opportunity for both our clients and our team to reflect on their work and make plans for the following month. What’s more, we’re always at the end of the phone when you need us!
Getting in touch
Have a question for our experts? Interested in knowing more about our affordable digital marketing packages? Get in touch today! You can reach an SEM specialist by clicking here.