VerriBerri is an award-winning PR agency in Essex, specialising in strengthening brands and their reputations. We are proud to be one of the largest marketing firms in the South East and have been in the industry for over a decade. Our professional team work alongside clients within a range of industries. From small start-ups and multinational conglomerates to everything in between, we can help you to build your presence.
What is PR?
Public relations (PR) refers to a company’s attempts to bridge the gap between themselves and the general public through the press. Thousands of businesses benefit from this on a daily basis, nevertheless, this technique is still commonly overlooked.
Essentially, PR aims to put your brand on the map, allowing you to gain invaluable exposure. This could be in the form of radio, podcast and TV appearances, newspapers, magazines, or through influencers. No matter the type of media used, the aim of public relations is to make your company more memorable. As a specialist PR agency in Essex, our team will help you to create a newsworthy story and pitch this to your audience. As a result, you will quickly see an increase in sales through your strengthened image.
What are the benefits of PR?
The main benefit of public relations is visibility, which in turn attracts your target audience and leads to higher revenue. PR will also help your audience to distinguish between you and your fellow competitors. Afterall, people need to know who you are in order to support you.
No respectable media outlet is going to risk their reputation for a questionable brand. Therefore, having your name in their articles can greatly improve your authority. Most sources already have an established audience and an influence over their consumers. PR will help you to establish your credibility, ensuring the longevity of your business.
PR also benefits your SEO value. In case you’re unfamiliar, SEO is used to improve the position of a website under search engine results. When your brand name is mentioned in online articles, this will create backlinks that bring more traffic to your own website. They also prove your trustworthiness and are extremely valuable when your website is being crawled and ranked.
Why choose our PR Agency in Essex?
As a professional PR agency, we understand how difficult it can be to navigate the landscape without prior experience. It’s for this reason that we provide businesses with support at every stage of the process!
When it comes to features in the press, unfortunately, most of the power is in the hands of the journalists. If they choose not to publish your story, however, you can rely on our PR guarantee to ensure you don’t miss out. If a lead is lost, we promise to replace it. Furthermore, we are the only marketing agency in the UK to offer such peace of mind.
Specialising in PR for over a decade has led to VerriBerri becoming a trusted name within the journalism industry. More often than not, we attract reporters looking for our help with their story. This means that we are able to secure some amazing, exclusive opportunities for our clients. Without having already established relationships within the sector, this would be near enough impossible.
VerriBerri is proud to be a multi-award-winning PR agency in Essex. We pride ourselves on our integrity and believe it is this that has allowed us to win so many accolades. Our team don’t make promises that we can’t keep. In addition, being based in Essex means that you will benefit from our amazing quality work without the London price tag.
Why is authenticity important?
When it comes to public relations, there are two main styles: news-hijacking and thought leadership.
News-hijacking refers to when a business comments on a current, relevant news story. To put it simply, they use this narrative and its popularity for their own development. On the other hand, thought leadership is when a company thinks of their own unique idea to report on.
Typically, thought leadership is the preferred method. It helps to build your character and offers a more long-term solution. Whilst news-hijacking has its own benefits, this shouldn’t form your entire communications strategy.
Providing you can produce a newsworthy and emotive piece, your efforts should return a generous return of investment (ROI). Authentic PR services will ensure that your brand name is remembered by the general population and help you reach the forefront of your industry.
Our PR services
Influencers marketing
Collaborating with influencers or gifting them your products is a fantastic way to reach a new market. Regardless of their following (within reason), this form of PR is a great way to see increased traction for your business. Likewise, podcasts are becoming more and more popular nowadays. Having your brand name mentioned in a popular podcast is sure to give you the boost you’re looking for!
Magazines and newspapers
Whether it’s a digital edition or a physical print, having an article in the press is fantastic for brand awareness. Dependent on your business, you may decide to target either industry specific outlets or the mainstream media. Our PR agency in Essex has found this method to be brilliant at generating word of mouth recommendations and sales for our clients.
Contact us
If you’re looking to expand your business’ visibility and secure its longevity, then it’s time to reach out to our PR agency in Essex. Having been industry-leading specialists for as long as we have, we’re always ready to help new clients optimise the way they work!
For more information about our services, please don’t hesitate to get in touch! Contact us on 01376 386 850 or click here for more ways to reach our team.