Here at VerriBerri, we are a trusted, Essex-based marketing agency that has been established for over 12 years. We have continued to expand and develop our team, ensuring we provide the best possible digital services for your business. Every day, we see our work help strengthen the reputation of our clients and grow their brand.
Our team of experts have worked alongside numerous companies within a range of sectors, from fashion right through to construction. We pride ourselves on our ability to adapt and tailor our services to the individual client. Whether you’re a small start-up or a large, corporate company, we have a strong understanding of consumer behaviour, helping you to succeed.
What is marketing?
People often talk about ‘marketing’, but what does that word actually mean exactly? To put it simply, this technique allows businesses to communicate a message to their target audience. Through comprehensive strategies, organisations can develop a relationship with their consumers, encouraging sales.
Marketing covers a variety of techniques, including:
- Content marketing
- Social media marketing
- Public relations (PR)
- Search engine optimisation (SEO)
- Influencer marketing
- Pay per click (PPC)
- Events
Marketing has the power to boost your authority and credibility as a brand. When you share strong campaigns with the public, these have a huge impact on how people perceive your organisation. A good reputation is key and an area of your business that should not be neglected. These services are vital to help you compete within a saturated market.
Why do you need a marketing agency?
If you lack experience within the world of marketing, knowing where to start can be difficult. What’s more, finding the time to put into this project is a whole other story.
As an expert marketing company in Essex, we have a dedicated team ready to get stuck in. Marketing is no easy feat. In actual fact, it is much more time consuming and technical than you may first expect. By leaving this to the professionals, your employees can focus on other areas of your business, leaving this one to the professionals.
Social media
Social media is certainly one of the most favoured marketing techniques, with a reach of 4.5 billion users worldwide. In recent times, there has been dramatic pressure for companies to move online. Whether this be via paid ads or organically, although extremely valuable, this can be daunting and time consuming. This is where we step in! Our extensive knowledge means we can take some of the burden off your shoulders.
At VerriBerri, we have skilled social media experts who know how to produce striking content that will attract your consumers. In addition, our in-house graphic design team can also create flawless imagery to go hand in hand.
Social media marketing is a great way to build customer loyalty, your brand image, and exclusivity. As a professional marketing company, we maintain and manage the feeds of our clients daily. This involves creating unique content, fully optimising your profile, and where required, responding to customer queries.
Public relations (PR)
When it comes to public relations (PR), a lot of it is down to who you know. If you don’t have a lot of contacts within the industry, it can be difficult to attract attention from the press. For your communications strategy to get off the ground, a specialist marketing agency is imperative.
The team here at VerriBerri liaise with journalists on a daily basis, meaning we have a well-established network of connections. We can help you to get your articles published in magazines or newspapers that will bring exposure to your business. Not only this, but it also makes your organisation more trustworthy.
Search engine optimisation (SEO)
In laments terms, search engine optimisation (SEO) is the act of making your website more visible on search engines. Research shows that most people only look at the first page of Google. If you’re ranking lower than this, then you may find it difficult to drive more traffic to your site.
As a marketing agency, we have a team of dedicated SEO specialists who can help to optimise your website through the use of keywords, content, and backlinks. Additionally, we are always up to date with the ever-changing algorithm, refreshing our approach when required. Our accomplished workforce can optimise both the front and back end of your website, improving your prominence on search engines.
Influencer marketing
This is one of the most recent additions to the marketing landscape and a very effective one at that. An influencer is somebody who has a social influence over a large audience. They tend to have a trusted relationship with their followers, meaning they are able to impact their buying behaviour.
There are lots of different types of influencer marketing that you may wish to explore. These include:
- Affiliate marketing – As part of this project, a unique code/link for influencers to share with their followers is created. This gives their audience a discount on your products, encouraging them to buy from your brand. Meanwhile, the creator receives a small commission each time it is used.
- Gifting and paid collaborations – Gifting is where you send an influencer your product for free in return for exposure on their platform. This could be in the form of a grid post, video feature, reel, or story. This is the most common technique used. If you choose to approach larger influencers, you may need to pay a fee as well as gift your products.
- Brand rep – The chosen influencer becomes a spokesperson for your brand, offering ongoing exposure on their channels. Think of this as being similar to celebrity endorsement.
Contact VerriBerri
At VerriBerri, we are a multi-service marketing agency, providing support in every area. The skillset of our team is incredibly varied, meaning we can offer assistance regardless of your niche. To find out more information about our marketing services, get in touch! Click here or call us on 01376 386850.