Our professional team at VerriBerri, an SEO marketing agency in Essex, have 13 years of experience working alongside a diverse range of clients. We understand that companies struggle to find the time to focus on their site’s development. However, it shouldn’t be overlooked as it’s crucial for brand visibility and building a reputation for your business. If you find that you’re having difficulties with your search engine optimisation (SEO), then it might be the right time to invest in our specialised services.
What is SEO?
In short, search engine optimisation is a method used to drive organic traffic to your website. By making positive changes to your site, you can improve the user’s experience, as well as tailor it towards search engine algorithms. As a result of this, the likes of Google will favour your content and make it more visible on the search engine results page (SERP).
How can I improve my website?
Improving your site health can be complicated and takes a considerable amount of time. This is why using an SEO marketing agency can help you to get the most from your website and see successful results. This process can become really technical, so it’s often best to leave this to the professionals.
For those of you brave enough to attempt this alone, however, below are a few key pieces of advice that will help to improve your SEO:
Use ‘Google My Business’
Initially, you should create a ‘Google My Business’ account. It’s an effective tool that will allow you to rank higher on Google Maps, whilst increasing your local SEO search results. However, you must ensure that all of your information is current and accurate. In addition, you should make sure that your social media accounts are linked to your website as well as post content regularly to your platforms.
Use keywords in your content
When we refer to content, we mean your blog posts, landing pages, or anything else within your website. To help you rank higher on the SERP, you must use keywords (popular phrases that people type into the search bar.) Each piece of content that you share should include a different keyword that is relevant to your services. Not only this, but you should ensure that these are spread out evenly throughout your content. Otherwise, it could make your writing less digestible and Google will not favour this.
At our agency we have a team of creative individuals behind us. Not only are we search engine marketing (SEM) experts, but we can also write content to help your company stand out.
Optimise your website in the back-end
Back-end optimisation refers to things that happen behind the scenes. However, they should not be underestimated as they have a direct impact on the SEO of your website. For example, whilst it may seem trivial, compressing images and including alt-tags can greatly affect your ranking on the SERP.
When it comes to the back-end, we advise that an SEO marketing agency takes care of this for you. One wrong move and the health of your website may suffer as a result. This is why mobile optimisation, meta descriptions, and improving loading speeds should be carried out by a professional team.
Write for your audience
Your website’s content needs to appeal to potential customers as well as provide them with an answer to their question. If your content is effective, then people will be encouraged to take the next step. Whether this involves filling out a form, contacting you, or even buying your product, your writing should direct them towards taking an action. SEO work is essentially advertising in disguise; the informative, helpful content is written to attract attention for potential customers without being too direct.
Create blog posts regularly
The current Google algorithm seems to be favouring blogs at a length of 1,500 – 2,500 words. These also need to be uploaded regularly, making this a lengthy task. Unfortunately, this figure isn’t always attainable. As experts in this area, however, we have found that sharing slightly shorter blogs (1,000 words) but more frequently has worked wonders for our clients. It’s important to remember when writing that trying to extend your content with unnecessary jargon and text could cause damage. Blogs need to remain relevant at all times or readers will become disinterested.
Creating regular, engaging content can be quite demanding. This is where using a Google SEO agency, such as VerriBerri, can come in handy!
Is PPC similar to SEO?
Another way to grow your website is by using pay per click. This method, in comparison to search engine optimisation, produces non-organic results. PPC is the process of paying for a top position on the SERP, guaranteeing that you are one of the first websites seen by searchers. Whilst you will see quick results, it is worth investing in both paid ads and SEO for a long-term strategy. Once you stop investing in your PPC campaign, your traffic will quickly decline. In order to focus on customer retention, you should be using both techniques in tandem.
Other marketing techniques
There are a number of other factors that can improve your SEO value, including public relations (PR) and social media. If your online profiles have high engagement rates, then Google will notice you as a trustworthy brand. Additionally, PR will allow you to gain credible backlinks from other media and news outlets.
If you’re looking to improve your site health, why not use a company that can help with all aspects of marketing? Here at VerriBerri, our SEO marketing agency can do just that! We are able to provide a range of other services that can bolster your strategy, including:
- Social media management
- Public relations (PR)
- Influencer marketing
- Events
- Graphic design
- Crisis management
- Website design
Get in touch
Get in touch with our SEO marketing agency, VerriBerri, to find out how we can boost your company’s visibility. Give us a call on 01376 386850 or alternatively, click here to get in contact with our friendly team. We look forward to hearing from you!