Based in Essex, the VerriBerri team are well versed in the ins and outs of SMART digital marketing. Having helped hundreds of clients across the globe to build and implement a comprehensive strategy, we know how to take your brand to the next level. As a full-service agency we can offer support and guidance from every angle, leaving no stone unturned.
What is digital marketing?
In short, digital marketing is a way of promoting your brands in a subtle, personable way. Through seasonal campaigns, this technique will help you to communicate a message to your target demographic more efficiently. What’s more, it will also bring you to the forefront of your audiences’ memory.
Located in the heart of Essex, we offer support with the following marketing techniques:
- Social media marketing & management
- Graphic design & branding
- Influencer marketing
- Website development & maintenance
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Public relations & crisis management
- Event planning & management
Brand exposure, a strengthened reputation, and improved sales are all benefits of a SMART digital marketing strategy. What’s more, a strong campaign also has the power to help you climb to the front of your market, see business growth, and encourage word of mouth.
Here at VerriBerri, we believe that every business needs a strong marketing team behind them if they want to reach the top. Although this will require an initial investment, the return you will see will be astronomical.
Why you need a SMART digital marketing
For those of you who aren’t familiar with SMART objectives, this model was developed by George Doran, Arthur Miller, and James Cunningham. Used when creating targets, this structure can be utilised to ensure your targets are thorough and maintainable. This anagram stands for:
S – Specific
When setting targets in the strategy process, make sure to be specific. If you are too generalised, the lines may become blurred. This will make it difficult to track your progress against said aims.
M – Measurable
Unless you make your goal measurable, you’ll never truly know whether or not you’ve attained what you set out to achieve. Objectives such as simply ‘growing the Instagram following’ are too vague. Instead, specify by how much so that your team know when they have reached this.
A – Attainable/Achievable
There’s no point in setting goals if they aren’t achievable. As much as you may want to be ambitious, be this but within reason. If you set the bar too high, your team are likely to quickly become demotivated. This will only end up leading to a poor quality of work, drifting you further away from reaching your goals.
R – Relevant
Potentially one of the most important steps – relevancy. Unless your objectives align with your brand there is little point in having them. Make sure to consider your aims before putting them down on paper. This will help your team stay aligned with your views and aspirations for the project.
T – Time Based
This section encourages people setting objectives to make these time based. It’s all very well laying out what you want to achieve but without timescales, your team are likely to get discouraged. Instead of saying ‘I want to boost sales by 5%’, phrase your targets as ‘I want to boost sales by 5% in 6 months’.
What makes VerriBerri different?
No matter your business, it’s vital that you stand out if you want to remain competitive. Just like we help other brands to stay unique, we have also worked hard to develop the service we offer to be like no other.
One of the main attributes that enables us to stand out from other agencies is our personable, creative and passionate team. We understand that approachability and sincerity is vital when working with an outside firm, and this is one of our core brand values. In addition, our workforce is highly collaborative, allowing us to bring fresh SMART digital marketing ideas to the table, helping your brand to excel!
When partnering with another business, good communication is key. So that we can keep you in the loop, we’ll produce monthly reports that detail how we’ve spent our time on your account. What’s more, we’ll also explain our progress and outline how we plan to improve these results going forward.
Investing in any new venture can be daunting, especially given the current climate. It’s for this reason that when entering into any new partnership, it’s important to ensure you’re comfortable with the contract’s terms. Keen to help businesses rather than stunt their growth, we remain flexible by offering shorter agreements than you’ll typically find with other agencies. What’s more, as an Essex based firm, we are able to offer more competitive pricing than London companies. Keeping our services accessible for all will always be a top priority!
Who we’ve worked with
Formed in 2009, the VerriBerri team have helped hundreds of clients with SMART digital marketing. Across our 13 years within the industry, we have aided a plethora of businesses. From those within the fashion or baby industry, right through to construction, fintech, and landscaping; there’s no project too big or small for us to take on. Our team is built from individuals with diverse backgrounds and interests, allowing us to pair you with an account manager that is passionate and knowledgeable about what you do.
In addition to the above, VerriBerri also operate globally. Regardless of your size or location, we’re here to help every business. No matter where you are or what market you’re trying to target, our team can help you to exceed your goals.
Getting in touch
Looking for assistance with SMART digital marketing? Keen to inject some flair and creativity into your existing strategy? Look no further!
To reach a member of our expert team, get in touch today on 01376 386 850. Alternatively, you can also reach us at [email protected] or by clicking here.