If you’re only just investing in a strategy, you’re probably wondering why so many businesses outsource this task to a professional digital marketing agency. Lots of people think that organically promoting their business is an easy feat. In actual fact, this couldn’t be further from the truth.
Today, we’ll discuss the difference between an external marketing agency and an in-house team, helping you to make a more informed decision.
Who are VerriBerri?
Before we go too much further, allow us to introduce ourselves. VerriBerri is a multi-award-winning, trusted, and professional digital marketing agency based in the UK. We serve businesses across a range of sectors and from all around the world. We have 13 years of experience within this landscape and during this time, have assisted many companies in the development and growth of their brand.
To make the lives of business owners far easier, we offer every marketing service you could possibly need. What’s more, we all operate under the same roof too!
Our digital marketing agency in the UK can help you with:
- Strategy building
- Social media marketing and management
- Pay per click (PPC)
- Search engine optimisation (SEO)
- Social media and Google ads
- Crisis management
- Influencer marketing
- Email marketing
- Public relations (PR)
- Event planning and management
- Graphic design and website development
What is marketing?
Just to clear up any confusion, marketing and advertising aren’t the same thing. The line between the two often becomes blurred. Nevertheless, it’s important to remember that these are two very different approaches to promotion.
Advertising can be an incredibly expensive way to drive sales. Although currently lucrative, studies show that this technique is becoming less effective over time. Meanwhile, marketing gives your business an organic boost whilst also helping in other areas. This method can also help to improve your brand awareness, reputation, and will build a stronger relationship between your brand and its consumers.
The services we mentioned above are all different forms of marketing. Which you choose to use will depend entirely on your business, industry, and budget. When you work with a professional digital marketing agency like VerriBerri, we will help you to strategise. This will ensure no time is wasted where it isn’t needed.
Key marketing statistics
We know that, in business, any investment is a risk. Nevertheless, we believe that no company can truly thrive without spending time on their marketing. For those of you who are still a little apprehensive about putting time into this area, let’s take a look at the numbers…
- A strong email marketing campaign has an average ROI of 4400%.
- Around the world there are 1.5 billion active social media users.
- 55% of consumers will research a brand on social media before making a purchase.
- 3.5 hours is the average time spent on a mobile phone per day.
- 90% of individuals say that positive reviews online have swayed their decision to make a purchase.
- Inbound marketing is more cost effective than outbound marketing by 62%.
- Websites with a blog receive 55% more clicks and visits.
The benefits of a professional digital marketing agency
So, you’ve decided to take the leap of faith and invest in marketing for your business. Great! But where do you even start?
Lots of people ask us the benefits of an external team over an in-house department and there are plenty! Below, we go into more detail on a couple of the main reasons why you should work with us…
Cost Effective
When it comes to marketing, there are a number of tools that are vital if you want to achieve the best possible results. These include the likes of SEMrush, Hootsuite, and Cision, to name a few. These can quickly become costly and knowing how to use them is a whole other element to consider. When you work alongside our professional digital marketing agency, however, we’ll use these tools, amongst others, to monitor and improve your progress without any extra cost to you.
What’s more, when deciding to build an in-house team for your marketing, you need to consider the additional costs that come with this. Sickness and retraining are just two of many expenses that you may run into when going down this route. When you work alongside our team, however, you eliminate this expenditure. Working with an agency is often far more cost effective than keeping things internal.
Creativity
Unless you are a larger company with a big marketing department, creativity is likely to run low from time to time. Nevertheless, this is a vital part of any strategy, and your campaigns need to be unique if you want them to go far.
When you work with an agency like VerriBerri, you benefit from the creativity of an entire organisation. Our friendly, passionate, and innovative team are highly collaborative, helping us to ensure the very best results for our clients.
Time efficiency
Marketing takes time and traction won’t be seen overnight. This process takes real determination, perseverance, and a little patience too. Nevertheless, when these qualities are present throughout your strategy implementation, this can be incredibly lucrative.
Working with an outside agency on your marketing eliminates any time needed for training. What’s more, as professionals in this area, we know exactly where to start. Although this process may take time, we’ll be always be efficient, getting you results as quickly as possible.
Contacts
In business, your network is important. When it comes to aspects of marketing like PR, this becomes even more vital.
Without existing relationships with journalists, appearances in mainstream or industry-specific publications can be costly. What’s more, it can be difficult to even gain any kind of interest too. By working with us, however, we’ll utilise our connections to gain free publicity for your brand. What’s more, you’ll also have access to exclusive exposure opportunities as well.
Interested in more information on our services?
The truth is, outsourcing your marketing to an agency is often far more cost effective than building a team in-house; it’s usually less hassle too.
For more info on our services or to gain a better insight into how our professional digital marketing agency works, get in touch with our team today. From here, we can then get to work on building a bespoke, tailored proposal within a matter of days! To reach our business development department, click here or call us on 01376 386 850.