When looking for restaurant social media marketing companies, you’re going to be met with hundreds of organisations promising you the world. But how many of these can actually deliver?
Based in the heart of Essex, VerriBerri have been providing social media support to restaurants for over a decade. With this experience in tow, not only do we know how to market you effectively online, but we also know exactly what customers should be on the lookout for when choosing the right agency for them.
Looking for the help of a specialist? Keep reading to find out what characteristics you need to be wary of and how our team can help!
What is social media marketing and why is it vital to have this technique in my strategy?
Before we delve too deep, let’s start with a simple definition. Social media, what is it?
Social media is defined as any interactive technology that facilitates content creation and allows users to network. Six Degrees is said to have been the first ever platform of this kind and paved the way for the future success of the likes of Facebook, Twitter, LinkedIn, and Instagram. Today, these remain the most popular online sites for marketing, with TikTok and YouTube following closely behind.
When you add marketing into the mix, this simply means using these social platforms to promote your business and its products. You may use these sites to share content and build a following, to implement an influencer campaign, or maybe even a mix of both. Along the way, this method will build your reputation, in addition to encouraging brand loyalty.
The popularity of social media is no secret to any of us. In the UK alone, the penetration rate of these platforms is as high as 77.9% (that’s 53 million people!) Worldwide, this figure is said to be as high as 4.55 billion. With this in mind, you can only imagine how much exposure there is for brands to potentially gain here, emphasising its importance within your marketing strategy. If you ask us (and we are experts after all), brands who aren’t utilising this technique are severely hindering their long-term success.
Are restaurant social media marketing companies a must have?
With the economy in the state that it is, it’s only natural that businesses are looking for ways to cut costs. However, whilst running your own social media isn’t an exact rocket science, there are a number of reasons as to why it usually pays to utilise an expert. Believe it or not, paying out for the right firm could in fact save you money in the long run.
Lots of brands fall into the trap of thinking that ads are the only way to go. What’s more, they then spend hundreds of pounds putting these out, only for them not to even reach the right people. Whilst we’re strong believers in staying organic in your approach, setting up these ads is something we can help with where absolutely necessary, keeping expenditure to a minimum. What’s more, as an agency based outside of the city, our services won’t cost you the Earth either!
When your business is your baby, it’s safe to say that it’s a labour of love. Owning, running, and managing your own organisation is no easy feat. There always seems to be an endless queue of plates that need spinning and trust us when we say, digital marketing is not something you want to be adding to your plate. Realistically creating and implementing your strategy is a full-time job in itself. Social media content takes time, dedication, and consistency. If this is something you’re struggling to keep on top of, a professional agency is the answer to all of your prayers!
What to look out for when choosing between restaurant social media marketing companies
Communication is the key to any strong business relationship, and the buck doesn’t stop when it comes to your marketing agency. Handing over an element of trust to a virtual stranger can be daunting and uncomfortable. With this in mind, it’s important that the firm you choose are good at keeping you in the loop. At VerriBerri, we share monthly reports with each of our clients and are more than happy to schedule in regular calls where necessary. Additionally, we’re never too far from our emails or WhatsApp either!
It goes without saying, but when searching for restaurant social media marketing companies, make sure to take a look at their own profiles. This will give you a good understanding of their calibre of work and what they can do for your brand in the future.
You can also check out the clients they have previously worked with too!
Last but by no means least, it’s vital that you choose a team of specialists who can provide fair contract terms. Within the world of marketing, it’s not unusual for agencies to tie brands down for 12-18 months. At VerriBerri, we believe in giving the brands we work with flexibility and keep our contracts to a maximum of 6 months. This is even more important now given the uncertain times we are in. Afterall, the proof is in the pudding and we’re always confident that our clients will come back for more!
Is it time that I invest in marketing?
As a business within the hospitality sector, it’s likely that the pandemic hit you incredibly hard. In fact, some would say that your industry took the main brunt of force when it came to the numerous lockdowns that faced us. Now things are back to a weird kind of semi-normal, you’re likely looking for ways to draw more attention to your establishment. If this is the case, yes, it’s time you invest in marketing!
Want to know if we can help?
At VerriBerri, we’re happy to help any business in need. In fact, even if you’re thriving right now, that doesn’t mean you couldn’t still do with a boost!
If you’re serious about investing more time into your digital strategy, reaching out to restaurant social media marketing companies is always advisable. To chat to one of our experts or for your free proposal, get in touch today! Just click here.