When it comes to marketing for care homes, it’s important that you choose a team who really know what they are doing. After all, the fate of your entire brand essentially lies in their hands. The best results are always going to come from those who know both your industry and their own like the backs of their hands. At VerriBerri, we can offer just this!
Based in the heart of Essex, our agency has specialised in marketing since 2009. During this time, we have been fortunate enough to work with many brands to deliver highly successful campaigns. With years of experience under our belt and a glowing reputation, you can be sure your organisation is going to be over the moon with our results!
What does a marketing agency do?
As the marketing specialists behind your brand, there are lots of different things that we can do for you. Here at VerriBerri, we are an integrated agency, allowing us to cover all bases. We can help you with…
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Event management
- Graphic design
- Website development
- Social media marketing (SMM)
- Press and influencer marketing
- Crisis management
When we begin working with your organisation, we will start by getting to know you and your core values. We’ll also ask questions about where you want marketing to take you. Think about what it is that you want to achieve.
From here, we can then begin looking into your various options and which techniques will bring you the most value, all whilst keeping in line with your budget. We’ll then propose three different tiers for you to choose from, and once selected, we can then begin work.
Like most things, the more time and money you invest in marketing, the better results you will see. Having said this, sometimes it isn’t wholly necessary for you to be implementing every technique under the sun. It’s important not to spread your resources too thinly. At VerriBerri, we pride ourselves on our transparency. With this in mind, we’ll only suggest the services that you actually need rather than trying to upsell. Afterall, it’s in our best interests to provide the best service we possibly can.
In addition to offering hands-on marketing support, we are also happy to work on a consultancy basis also.
Why is marketing for care homes important?
If we’re being honest, marketing is something that every business should be investing in, regardless of their niche. As experts in marketing for care homes specifically, we have seen multiple organisations benefit from the work that we deliver. Below are just a few reasons as to why you need to be developing comprehensive campaigns…
Establishing trust
Moving our loved ones into care homes can be a distressing time. Afterall, nobody likes to admit that they can no longer look after their family members. With this in mind, it’s important that you are able to offer complete transparency if you want to instil trust in potential customers and residents.
When choosing the right care home, main priorities are usually centred around ensuring that your loved one is going to receive a good level of care. Through strong marketing, we can help you to build your reputation, encouraging word of mouth as we go.
Setting yourselves apart from the rest
As of 2021, there were around 17,600 care homes recorded throughout the UK. From this figure alone, you can begin to see just how high competition is around the country, with some areas being more saturated than others. Should you find yourself in one of the more competitive counties, you could be in trouble if your marketing isn’t up to scratch.
One of the biggest benefits of a strong strategy is improved visibility. Through the likes of SEO, PR, and social media, we can help you to build awareness for your brand. Marketing will help you to compete against others in your industry, an integral step in your long-term survival.
Building credibility
Residential homes and other care providers often come under scrutiny, and this was especially prevalent during the pandemic. With lots of horror stories out there, it’s only right that people do their due diligence before sending their loved ones to stay with you. When working alongside the team here at VerriBerri, we can help you to better position your brand and build your credibility.
What makes VerriBerri stand out?
We won’t lie to you, marketing for care homes is going to cost you money. This being said, if you know where to look, it doesn’t need to break the bank. London agencies come with London price tags. Here at VerriBerri, we can offer the same great (if not better) service, for a much more competitive price. We believe that every business should have access to strong marketing, that’s why we aim to make it as accessible as possible!
As we touched on earlier, the team here at VerriBerri are multi-skilled, meaning that we can offer you a multitude of services all under one roof. There are lots of different techniques for you to consider and using different providers for each one can massively overcomplicate things. When you utilise one agency, this makes the entire process easier for you by limiting the list of people you need to keep in touch with. Not to mention, your campaigns are likely to be increasingly well-rounded too.
Last but by no means least, our experts have also been fortunate enough to win many awards throughout the years. One of our proudest titles to date is ‘Best Marketing & PR Agency’ which we have now won 3 years in a row. Other accolades include ‘Most Influential Marketing Director’ and staff wellbeing awards.
Want to know more about us?
If you’d like to know more about marketing for care homes or any of the services we provide, why not get in touch? You can reach a member of our elite team by clicking here, or by calling us on 01376 386 850!