With more and more organisations entering the market every day, the need for a property marketing agency has never been so prevalent. Regardless of your niche, it’s important you are able to differentiate your business sufficiently. With the help of an all-encompassing marketing strategy, you can achieve just that in no time!
With many areas of the property industry being heavily sales-focused, the sufficient time and skills it takes to market correctly might not be available to your business. Within specific subsections of marketing, inadequate allocation of these resources could spell disaster. This being said, whilst your strategy might be time consuming, the dedication to this project will certainly be worth it. With the above in mind, unless you are capable of handling this task in-house, it’s highly advisable that you get in touch with a team of professionals.
At VerriBerri, we are a multi-award-winning marketing agency, delivering outstanding strategies to property companies for over a decade. We are also fully integrated, meaning that whatever help you may need, we are capable of supplying it. Should it be social media, PR, or something completely different. Whatever your business’ current position is, and whatever direction you look to take, we are here to help!
Our Services
Being fully integrated, the list of property marketing services we offer is vast. Some of these will be beneficial for your business, others may not. The question is, which combination of techniques may be the most lucrative for you?
At VerriBerri, we will be completely transparent from the get-go. At the end of the day, we want our clients to see the real value in what we do. With this in mind, you can be confident that we won’t try to upsell anything you don’t need. Your trust is the most important thing for us to gain from working with you.
SEO
The days of visiting estate agents in-person are beginning to fade away quickly. Like with most things, the majority of the home-buying process now takes place online. Additionally, nowadays, Google is where people tend to go when they’re in the market for property-related services. Whether you’ve brought a new home and are looking for a surveyor, or are a business looking to find new contractors, the internet is the place to be.
With more and more competitors arising within the property industry, being visible online is key in generating awareness. SEO is a way for brands to modify their websites in-line with Google’s algorithm. The more of their requirements you meet, the better you will rank when people search for anything relating to your business.
How this is actually achieved can differ, but the main premise is though content optimisation and link building. When searching for anything, hardly anyone ventures past the first few results. If your brand isn’t positioned here, it can severely damage your ability to attract new clients. This may sound like a taxing process, and to be completely honest, it is! It’s for this reason exactly that SEO is best left to property marketing professionals.
Social Media
The property industry is dominated by lots of big brands, from Rightmove and Zoopla, right through to Savills and Persimmon. If you are a smaller company within the industry, it’s likely that you’re struggling to make some noise. What’s more, even if you are a market leader, this doesn’t mean you can afford to just sit back and relax when it comes to property marketing.
Social media is becoming an increasingly popular medium for marketing, and for good reason. These days, the majority of people use these kinds of sites to look for new brands, and the buck doesn’t stop when it comes to the property industry.
With their large reach and diverse audience, outlets such as Instagram and LinkedIn are likely going to be very lucrative for you. Of course, the platforms you choose to utilise are going to depend heavily on who you are trying to reach. If you’re not quite sure where to start, our experts are always here to lend a helping hand!
PR
When it comes to public relations, this technique suits every brand, regardless of industry. The route you choose to take with your campaigns is where it can get complicated, however.
PR is all about utilising pre-existing platforms to shine a light on your brand. This technique is centred around communicating with your audience and perfecting how the public perceive your brand. There are lots of different routes you can take, from influencer marketing, right through to media relations. These techniques can help you raise awareness, build your reputation, and put you a step ahead of your competitors.
When it comes to getting your brand featured within the press, it’s vital that you are targeting the right publications if you want to reach the correct audience. As a property company, the outlets you reach out to are going to depend massively on your niche. On the whole, however, we usually find that mainstream publications work best.
At VerriBerri, PR is one of our many specialities. Through the years, we have won a plethora of accolades within this department, our most recent being ‘PR Agency of the Year.’ With our range of different media connections, we can source exclusive opportunities for your brand. What’s more, with our PR promise firmly in place, you’re guaranteed great results.
Further, the team will always go above and beyond to exceed the expectations set for us where possible.
Contact Us
With growing demand within the property industry, standing out from your competitors is essential in you want to survive. With this growth unlikely to slow anytime soon, it may be time to invest in external assistance if you’re struggling to keep your strategy on track. As a fully integrated agency providing award-winning property marketing, we are here to help!
For more information about any of the services we offer, or to get in touch with the team, just click here. Alternatively, call us on 01376 386 850 to speak with us directly!