Based in the heart of Essex, VerriBerri is a trusted reputation management agency, providing our clients with growth and longevity. Starting as a one-man band and flourishing into the established business that we are today, we are proof that with a little dedication to your strategy, you really can achieve anything!
Why it’s important to nurture your reputation
As any business in any niche, your reputation is one of the most important things for you to be protecting. Not only does this draw in more customers, but it also paves the way for a more stable future too.
Your brand image says a lot about who you are as a business, as do the values that you portray through your marketing. From this alone, consumers are able to make up their minds as to whether they want to support you or avoid you like the plague.
A positive reputation brings a multitude of benefits with it. From better authority within your market, right through to getting ahead of your competitors. What’s more, a glowing image will also help to generate free exposure via positive word of mouth.
Finding the right personality for your brand
For those of you who are just starting out, the most important place to begin is with your branding. Been in the industry for several years? Don’t fret! It’s never too late to turn things around for your company.
Before delving in too deep, it’s important that you can gather a good idea of the personality you want your brand to have. For example, a business selling children’s products will typically want to portray themselves as fun and energetic. This can be achieved through using more vibrant colours throughout certain elements of your branding (such as your logo). In comparison, more corporate brands may want to take a professional stance to their image and marketing campaigns.
Branding is an incredibly powerful tool and will help your business to become more recognisable by the everyday consumer. More importantly, it will also help you to be more memorable too. If this is an element that you’re looking to bring up to scratch in the New Year, our reputation management agency is here to help!
Boosting your image with marketing
At VerriBerri, we believe that every business should have access to strong marketing. Not only is this a great way to get your product in front of the right people, but it will also help you to build customer loyalty too. And who doesn’t want that?!
When it comes to constructing your strategy, there are lots of different techniques (both traditional and digital) to choose from. Of course, the more time you dedicate to this area, the better results you will see. However, for those of you with a smaller budget, don’t get too bogged down thinking you need to be everywhere! When you work alongside our reputation management agency, we can help you discover the most lucrative techniques to begin with. You can always develop your campaigns to incorporate other areas down the line!
The key areas of marketing that you may want to consider include social media, PR (press and influencer marketing), events, and search engine optimisation (SEO.) Each of these different areas require different skillsets. It’s for this reason exactly that so many businesses love working alongside multi-service agencies like ourselves!
It’s difficult to advise exactly where to start without knowing more about your brand first and foremost. No business is the same, therefore, neither should your marketing campaigns! For more tailored advice, we highly recommend getting in touch with our specialists.
What to do when things go wrong…
If only we had a penny for every time a business generates negative press.
Whether your brand deserves the criticism or not, crisis can have a hugely detrimental effect on your business and if you sit back and do nothing, things are only going to get worse.
Crisis lurks around every corner and with everything we do as business owners, there is the potential for things to go wrong. It’s so easy for a negative review to spiral out of control on social media. Similarly, product recalls or mishandled staff situations are all things that can be detrimental. It pays to be prepared.
Whether you’ve found yourselves in a sticky situation or just want to have a contingency plan just in case, VerriBerri is home to an entire department specialising in crisis management. Here are just a few ways we can help you to deal with negative press…
Formulating a public apology
When formulating a public apology, it’s important that you take accountability for the issue at hand. Many businesses fall into the trap of pointing the blame, and if we’re honest, all this does is make you look disingenuous. Not sure quite what to say? Our specialists can help you to put together a statement to soften the blow of any negativity around your brand.
Looking for weaknesses
It goes without saying but the best antidote for crisis is not getting yourselves it these situations in the first place. As a reputation management agency and marketing experts, we can help you to find potential weaknesses in your upcoming campaigns. Patching these up before they become an issue is a great way to avoid ever running into trouble.
Generating positive press
As we touched on earlier, VerriBerri is an integrated agency offering a huge range of services. With one of our specialisms being PR, we can assist you in generating positive press to outweigh any negative stories.
Get in touch!
At VerriBerri, the happiness of our clients is of utmost importance. With this in mind, we know how vital it is that our services are tailored to meet your each and every individual need. So that we can provide nothing but the very best, we build every one of our strategies from scratch, allowing your brand to be at the centre of everything.
Keen to know more about our reputation management agency? You can get in touch with our team on 01376 386 850. Or just click here!