In 2019, the British equine industry was valued at approximately £4.7 billion. From horse breeding to riding lessons, equine businesses are more varied than most industries out there. When it comes to handing your marketing over to another company, an equestrian marketing agency is the best option. You want to ensure they know what they’re talking about – that’s where VerriBerri come in. We have been delivering digital marketing services in many industries, including equine, for over 12 years. This experience gives us a qualification or two to talk about some of the best marketing tips for equine brands.
Why should you have equestrian marketing?
First, let’s talk about why you need to utilise marketing for your business. As mentioned, the equine industry brings in a lot of money to the UK economy each year. Although large already, it is only growing. This means there is a lot of competition within the sector. Marketing is one way to stand a head above your competitors. It is an efficient way to promote yourself to your target market to bring in business and make sales.
Many people believe that marketing is easy, when in fact there is a lot more to it than there appears to be. Effective marketing techniques can take time to perfect, and businesses don’t usually have enough time to do this themselves. For posts, captions, photos, graphics, campaigns, and the rest to be successful, you will need an expert touch from an external company who knows exactly what they’re talking about, because they have done it before.
Finding your target audience
Before you start your marketing, you will need to identify your target audience. Different areas of the equine industry will have distinctive audiences. The majority of them, statistically, are females with higher education degrees. Identifying the audience you wish to target your products or services to will make it easier to narrow things down. It will decide which social media platforms you wish to use, which publications you want to focus your PR on, and which influencers you will choose.
As an equestrian marketing agency, VerriBerri can help filter out the noise. We will work with you to ensure your marketing focuses on the platforms and publications that are useful for reaching that crucial target audience. We can also provide influencer marketing which can be just as effective as traditional marketing. This is a great way to reach your target audience as influencers will already have an established following of exactly who you wish to reach.
Push through the crowd with social media
Social media practically consumes our lives; we keep in touch with the people on it, we get our news on it, and we let influencers tell us what we should and shouldn’t buy. Social media can be a powerful tool for any equine businesses. With the age of audiences depending on your niche, you need to take into account which platforms will suit you best.
Younger audiences are likely to be using platforms such as TikTok or Instagram, whereas the older generation are more likely to choose Facebook as their social media platform of choice. Once you have narrowed down which audience you are targeting on which platform, you can start to create content. Here at VerriBerri, we have a talented and dedicated team who have experience creating equine content. Our social media experts can put together posts, graphics, and adverts for you brand that fully convey your tone of voice.
Building customer relationships
One of the most powerful ways of connecting with your customers is through digital marketing. It is a way to bridge the gap between consumers and brands. People want to feel connected to their favourite brands, they want to know that there is a personable side to brands and not just a corporate face. Communicating with customers has never been easier than with the internet!
SEO
One area of marketing that can be forgotten is SEO. Search engine optimisation is the part of marketing that focuses on building up your website in line with algorithm requirements. Making these adjustments will allow you to rank higher on the SERP. If Google thinks your website can genuinely help with a user’s query, it will rank you higher. This is because Google’s main purpose is to help a user with their search, by providing what they need. You can demonstrate how useful your website is by using keywords, including meta data, and writing relevant and helpful content.
SEO can take years to master. As such, it can take up a large portion of time. Our Equestrian marketing agency has experts on hand who can deal with SEO for you, so you don’t have to.
Digital PR
PR is one of the most popular services here at VerriBerri. It exists to allow you interact with your audience further, improve your brand visibility, and boost your sales. As an equestrian marketing agency, the equine industry often forget PR. This is because many seem to think that there are simply no benefits for their businesses – they couldn’t be more wrong.
There are many publications that cater towards equine niches that you target audiences will be reading. Our PR team have a multitude of pre-established journalist contacts to ensure you get leads in multiple publications, digital or otherwise. The PR team also cover TV, radio, magazines, newspapers, and influencer marketing. We will also replace any lead that is dropped. As far as we know, this promise is one that is unique to VerriBerri.
Contact our equestrian marketing agency
If your equine business needs a marketing overhaul, then VerriBerri is for you. From influencer marketing to social media, we have a creative and innovative team who can transform your marketing strategy. If you need marketing assistance, do not hesitate to get in touch with our team today. Alternatively you can call us on 01376 386 850, we would love to hear from you!