VerriBerri are a well-known Chelmsford marketing agency. We have been operating for over 12 years and have continued to expand our team to ensure we provide the best digital marketing services for you. Although there are some areas of marketing you can attempt yourself, there is nothing quite like the professionalism of an expert team to take your brand to the next level.
Over the years that we have been operating as a marketing agency, we have helped many successful clients, both in the UK and America. No matter what industry you are in, we have the knowledge and skills to reach your target customer base and push your brand in the right direction.
What is meant by marketing?
Everyone has heard of the term ‘marketing’ before, but they may not know exactly what this includes. Marketing often gets mixed up with advertising, however they are separate. Marketing is a way for brands to close the gap between them and the target audience. This can include things like SEO (search engine optimisation), social media, graphic designs, and PR. All of these can add up to better brand awareness and visibility. Some describe marketing as a more subtle way of pushing your product or service. Marketing should be engaging in a way that an audience doesn’t feel like they’re being sold to, whereas advertising is the opposite of this.
Why do you need a marketing team?
Our Chelmsford marketing agency know that some aspects of marketing can be carried out by a business themselves. However, we want to let you in on some secrets about why having a dedicated marketing team behind you is vital for your brand development and why sometimes, it’s better to not do everything in house.
Many people believe marketing is easy; they think all it takes to master social media is a quick photo post and a caption – this simply isn’t true. Effective marketing takes time to get right. Photos you post must be carefully chosen, eye catching, and have good lighting. Captions can take a while to think of, along with the perfect accompanying hashtags. It’s time consuming, and by leaving it to the experts, your team can focus on other areas of your business. Below, we’re going to take a deeper look at a few of the areas of marketing VerriBerri can assist you with, and how they are important.
Social Media
Let’s start with social media. Over the last decade, the world has become consumed by social media. It is huge part of our lives and there really is no escape from it. According to research, we spend the equivalent of 22 years, one month and four days over our adult lifetime online. Whether that’s scrolling on the sofa, or on our commute to work, it’s all around us. Unfortunately, simply using Facebook or Instagram doesn’t mean you are a social media whizz. When it comes to businesses, it’s very different from running your personal account where you post pictures of your dog and dinner; with perhaps the off selfie thrown in! Each social platform works in different ways and trying to figure out the algorithm for each one can be exhausting. This is of particular importance as it changes so often.
Businesses tend to have most success on LinkedIn, Facebook, Instagram, and Twitter – the big four. There are other sites that can also be used though, like YouTube and TikTok. Using each one to its advantage can have big benefits for your brand awareness and brand visibility. It can be used for many things including customer service, recruitment, and building up a loyal customer base through interaction and community management.
Public Relations
PR is one of our most popular services. This is likely due to our guarantee we put on our results. If a lead gets dropped, we will find another to replace it for you. As far as we are aware, we are the only agency within the UK to offer a PR service with this assurance. This covers all areas of PR including TV, magazines, radio, newspapers, and influencer marketing.
It can be unpredictable, but PR exists to allow you to attract your audience, improve visibility and boost sales. It can also help to improve your reputation and bring you to the forefront of your industry. We can also provide you with digital PR to secure backlinks for your website. This can help improve your website SEO value.
SEO
Speaking of SEO – what is it? SEO stands of search engine optimisation and is an area of marketing that focuses on building up your website in line with algorithm requirements. If you meet the requirements, your website will rank higher on the Google results page. Google’s main function is to help a user with their query. If it thinks your site can do this, it will recommend you higher on the SERP.
You can demonstrate to Google that your website has valuable information by using keywords that people may search for. The higher you rank, the more organic traffic you will have. SEO can take years to master effectively. We know that you don’t have time to solely focus on it. Here at our Chelmsford marketing agency, we have a dedicated team of experts who can take care of it for you and guide your website SEO in the right direction.
Contact our Chelmsford marketing agency
Now you have had a small taste of what services we offer, why not find out more about them? Our team can provide your businesses with graphic design, event management, business development, and crisis management, alongside SEO, Public Relations, and social media marketing. Not everything we offer will suit everyone, but we can advise you on where to put your time, and steer you in the direction of the right marketing strategy for your brand.
For more information on any of our services and how they can add value to your company, don’t hesitate to get in touch with our friendly team. Alternatively, you can call us on 01376 386 850 to start discussing your strategy today!