If you are looking at marketing agencies in Essex, you want to ensure you are making the right choice. Handing your marketing over to someone else can be daunting; in the right hands, it can be an easy and smooth process. It can also alleviate some pressure off your day to day running of the business.
VerriBerri are well versed in the marketing world, with over 12 years of experience and multiple awards under our belts. Our previous and current clients have included international companies, giving us an extra insight into a global audience and how to market to different target demographics effectively.
What is Marketing?
Marketing is a term that gets thrown around a lot, but what does it actually mean? It can be used as a way to bring you closer to your audience, whilst making them aware of the brand. It differs from advertising as you’re not directly selling your product or service to your audience. Marketing allows you to humanise your brand using things like social media and PR. It can also include SEO, graphic design, and crisis management.
Why is marketing so important?
Many people think they can take on marketing themselves. Whilst this may be true for some, it isn’t always the case. Having experts, like our team here at VerriBerri, handling it for you can prove very effective. Marketing is essential for brand awareness and development, without it, a business may struggle to reach their target demographic. In recent times, people have wanted to feel more personally connected with their favourite brands; marketing is a way to do this and to humanise your business.
Connect with customers
One way to close that gap between you and you customers is social media. Social media is an essential marketing tool these days because who doesn’t have it! Over 4.66 billion people use some form of social media across the world making it a vital key to targeting any audience. We use it every day, on the go, wherever we are. Therefore, no wonder it is one of our most popular marketing options here at VerriBerri.
Social Media can help to build a customer base and increase the exposure of your brand image. VerriBerri, one of the marketing agencies in Essex, can offer community management services for your socials. In addition, we will also create engaging content to boost your followers and likes! Our team are well versed in all thing’s social media for businesses, allowing them to add a professional touch to your social channels. We know which platforms work best for which industries and will focus on the one that will see the highest ROI for your business. Working closely with our graphic design team, our social media team can create eye-catching visual graphics. We will also create those punchy cations and interactive Instagram stories to keep your audience interested.
Drive traffic to your website
SEO (search engine optimisation) is usually forgotten about when it comes to marketing. Often too technical and hard to understand, companies forfeit it in favour of relying on social media or PR. SEO is a way to ensure your website is ranking higher on the Google SERP (search engine results page). You can do this by optimising your website. This involves things like key words, meta data, and ensuring you know what the Google algorithm classes as a useful website.
The optimisation of the front and back end of your website will allow Googles to index your page and recommend you to the right users when a query is searched. SEO is often an area of marketing that shouldn’t be attempted alone due to the fact that it can take years to master. VerriBerri have a dedicated SEO team who are technologically minded. They have all the knowledge required to optimise your site for you and keep on top of algorithm updates.
Build reputation through PR
PR is about who you know and getting your brand out there in front of the right people. This could be through influencer marketing (which may not be for everyone but has proved lucrative in the past), TV and radio, or newspapers and magazines.
Attracting your audience this way may boost sales and confidence in your brand, but it can take time that you may not have. VerriBerri can deal with PR leads for you with our well-established set of national contacts. We also have a guarantee that no other marketing agencies in Essex can offer – if a lead is lost, we will replace it for you!
Dealing with a crisis
We all like to think that we are untouchable. Unfortunately, this isn’t the case. Crisis can strike a business at any time, especially when it comes to a brand image. Wethers it’s dealing with a product recall or an issue with staff, there are so many things that can go wrong that are out of your control.
VerriBerri know that first impressions count and that once someone gets a view of your brand in a crisis, it can be hard to shake off that image. Our team can provide you with assistance to keep your reputation secure and ensure we use our contacts to minimise the damage of a negative run in with the press.
Contact us
Of all the marketing agencies in Essex, VerriBerri stands out above the rest. Our team are not only skilled and knowledgeable, but they are also passionate about what they do. Not only are departments all under one roof, but we have many members of staff who are skilled in multiple areas of marketing. This allows for the cohesiveness of our staff and we can share ideas and get creative juices flowing. We regularly have brainstorming sessions to come up with new and creative ideas that work for your business.
Think you could use some help with your marketing? VerriBerri are here to help. If you want more information, then contact our team today or call us on 01376 386 850 – we would love to hear from you!