When it comes to choosing a marketing company in Essex, it’s vital that you can establish a good level of trust with your chosen agency. Handing over any element of control can be uncomfortable, especially for us business owners. Nevertheless, it’s vital that you’re able to let go if you want your organisation to perform at its best. That’s where we come in!
Here at VerriBerri, we have specialised in marketing and PR since 2009. Our elite team have worked alongside a wide range of clients, from large corporate brands, right the way through to small start-ups. What’s more, as a business that operates globally, we have built a strong understanding of different consumer groups. If you’re after a team who can hit the ground running, we’ve got you covered!
What is marketing and why is it so important?
Put simply, marketing is a way for businesses to communicate a message. Through comprehensive campaigns, organisations can bring themselves closer to their consumers, strengthening their relationship. In recent times, buying behaviour has changed drastically and nowadays, individuals want to feel closer to the brands they love. This is especially true for those of you who operate within a B2C market. Without this, customers may be less willing to support you.
When you share strong campaigns with the world, these can have a huge impact on how the public perceive your brand. Marketing has the power to give your organisation a huge boost when it comes to credibility and authority, emphasising the importance of getting your strategy in line. A good reputation is an extra string to your bow, and an area of your business that you cannot afford to neglect. Marketing is so vital simply because it helps you compete within your market.
Marketing covers a broad spectrum of techniques. These include…
- Content marketing
- Social media marketing
- Search engine optimisation (SEO)
- Pay per click (PPC)
- Events
- Influencer and affiliate marketing
- Public relations (PR)
How can we help?
If we’re honest, knowing where to start with your marketing can often be tricky. This is especially true for those of you who lack experience within this area. It’s all about getting inside the head of potential consumers. Think about where they spend their time and what is important to them.
As a professional marketing company in Essex, it’s our job to provide support when building your strategy. We’ll help you pinpoint the best place to start, in addition to helping with implementation too.
Below, we’ve gone into detail on some of the most lucrative areas of marketing and what these processes entail…
Building your social media presence
On the whole, social media is easily one of the most popular marketing techniques and is certainly favoured among our clients here at VerriBerri. Providing you can pinpoint the most effective platforms for your brand, this area of your strategy should prove incredibly lucrative.
Social media marketing is a great way to build customer loyalty, generate exclusivity, and more importantly, build your brand image. As a professional marketing company in Essex, it’s our job to maintain and manage the feeds of our clients. This involves creating unique content, responding to customer queries, and ensuring that your profile is fully optimised.
Improving your websites visibility
Search engine marketing is an umbrella term encompassing two core techniques – SEO and PPC. Each method can be quite tricky to get to grips with unless you have prior experience within this area. Effectively, however, these methods are a great way to build the visibility of your website on the SERP. With both SEO and PPC being such technical tasks, it’s often advised that this is one area of marketing that you don’t attempt alone.
When you seek the help of professionals, we can help you to distribute your PPC budget effectively, build backlinks for SEO and optimise both the front and back end of your site. When implemented correctly, search engine marketing can work wonders for your credibility, putting you a step ahead of your competitors.
Exposure through PR
When it comes to PR, it’s all about who you know. Whether you’re running an influencer marketing campaign or looking for coverage in the press, you’re going to need contacts. With this in mind, a professional team is imperative.
Day to day, our PR team spend a lot of their time pitching new ideas to journalists and writing articles on behalf of our clients. What’s more, a large portion of the week is also spent doing influencer outreach too. As you can imagine, public relations can be a demanding process, and isn’t something you’re going to want added to your plate.
What to do in a crisis
We won’t beat around the bush, no brand is safe from crisis. Whether it’s a mishandled situation by a member of staff or a product recall, there are lots of different things that can go wrong when you own a business. What’s worse is that this is often completely out of your hands too.
The saying really is true, first impressions count, and once opinions have been formed, reconstructing them can be almost impossible. When you work alongside our team, we can provide better security for your reputation. Should a detrimental story find its way into the press, we can use our contacts to minimise the fallout. What’s more, we can also put out positive coverage to combat the negative!
Is a marketing company in Essex a must-have?
If writing isn’t quite your forte and time is in short supply, a marketing company in Essex is going to be a must-have for your company. Not only can we help you get your campaigns off the ground but utilising our team will also be far more cost and time effective too!
At VerriBerri, the skillset of our team is incredibly varied. As a fully integrated agency, we can provide support with any element of your marketing strategy. For more information about the work we do, get in touch by clicking here!