If you are looking for SEO in Chelmsford, then look no further than VerriBerri. We are established SEO specialists with over a decade of experience in this field. Our team know how the algorithm works, what to look out for, and how to adapt content accordingly. On top of this, we have a track record of getting clients ranking with our SEO strategies.
What is SEO?
SEO, or search engine optimisation, is the process of making modifications to your website in line with algorithm requirements. Once these changes have been made correctly, the algorithm will brand you as a reputable source. This will result in your website ranking higher on the SERP (search engine results page). Google’s main function is to help the user with their query, if it believes your website can do that (you can demonstrate this with SEO) then it will be recommended to the user.
Local SEO in Chelmsford
VerriBerri are just down the road from Chelmsford, meaning our agency is local to you. We have the correct knowledge to work with your business to provide the accurate geographical reach. We can help you target keywords that include the local areas. This will allow local users to see your website on the SERP when they search for services and businesses near them. Our team can help to identify the correct keywords and build organic traffic to your site. Even if your company is located somewhere else in the UK or internationally, VerriBerri can deliver tailored SEO strategies.
Optimising content
The content you write for your website plays a huge part in how you rank on the SERP. This can be anything from blogs to the content on the web pages themselves. Everything needs to be written with optimisation in mind. Whilst blogs may seem like a simple addition, they can be difficult to write. Any content you produce must be relevant and interesting, but also needs to be in line with SEO requirements. Researching, writing, and content production takes time, and you might find you don’t have enough time to do it all. VerriBerri have a team of bright minds who are always brainstorming brand new ideas for blogs and content. If you find that you’re struggling to keep up with posting blogs, it might be time to hand it over to the experts.
Keywords
As we have mentioned, keywords are incredibly useful for getting you ranking on the SERP. Identifying these keywords and incorporating them into your content can have a positive effect on where your site ranks. These keywords should be things that users are likely to type into Google. For example, the keyword phrase for this blog is ‘SEO in Chelmsford’. Including your keyword evenly throughout your blog post will ensure you don’t ‘keyword stuff’. This is when the keyword or phrase is included too many times within a short space in a blog. They may appear unnatural and hinder the flow of words. Some may think this is a good practice as it allows you to get your keyword into your blog as many times as possible, but it can hinder your site ranking. The algorithm frowns upon it and you may be penalised by having your ranking lowered.
The importance of headings
Subheadings and headings can separate information and break up text. In terms of readability, they can allow the reader to break up the content into digestible chunks. A blog with a more defined structure is more likely to keep a reader engaged. If a reader is finding your conte t hard to read, they will click away. This will increase your bounce rate. The algorithm will see the high bounce rate and assume the information on your page did doesn’t help users. Headings and subheadings are not only useful for readability, but, if the subheadings include keywords, this will look favourable to the algorithm.
EAT in your content
Now you might have heard of SEO before reading this, but have you heard of EAT? EAT stands for expertise, authoritativeness, and trustworthiness. These are the components that make the perfect piece of content. It is what the algorithm looks for.
Expertise
This refers to whether your content contains the correct knowledge – do you know what you’re talking about? The algorithm loves knowing you know what you’re talking about. It can tell if you are or not with the help of the bounce rate. A lower bounce rate mean people have stopped to read your content therefore, you must have expert knowledge on your website.
Authoritativeness
Authoritativeness is about how much influence you have in the sector you’re talking about. This may be hard to achieve if you are just starting out within your chosen industry. By tailoring your SEO, you can ensure you make the most of your content, no matter what level you are within your industry.
Trustworthiness
Your content must be trustworthy. One way to prove this is by having backlinks on other trustworthy and reputable websites. The bots that index websites are constantly crawling through backlinks. If your website is linked on another site, the bots will follow it. This demonstrates to the algorithm that your content is valued by other people who know what they are talking about.
What can VerriBerri do?
As an agency specialising in SEO in Chelmsford, VerriBerri have been successfully boosting clients SERP rankings for many years using our expert knowledge and detailed SEO strategies. Our team are constantly on top of any algorithm update changes and can adapt content accordingly to ensure you don’t slip down the rankings because of the changes. SEO is something that cannot be mastered overnight. It can also be hard to stay on top of when you have a business to run – let VerriBerri handle that for you!
If VerriBerri sounds like the perfect fit, do not hesitate to contact us to discuss SEO solutions for your company today! For more information, click here to get in touch.