At VerriBerri, we are a well-established SEO agency in Colchester. With over a decade’s worth of experience in this field, it’s safe to say that we know a thing or two about improving your sites health and ranking. What’s more, we even have an outstanding reputation and extensive track record to prove testament to our credibility.
Interested in evolving your current SEO strategy? Starting from scratch? No matter what stage of the process you’re in, we can help!
What is SEO?
SEO, also known as search engine optimisation, is a way for businesses to gain better visibility on Google. This process involves making modifications on your website in line with the latest algorithm requirements. When executed correctly, SEO should result in your page ranking higher on the search engine results page (SERP.)
The list of benefits SEO has to offer really is extensive, making it a no brainer when building your digital marketing strategy. Some of these include:
- Improved credibility and authority in your market
- Boosted sales
- Increased brand visibility
- High ROI
For those of you who are unfamiliar with search engine optimisation, it can be a lot to take in. For a more in-depth explanation, however, you can read more here.
How to write optimised website content
When it comes to SEO, content is one of the easiest ways to boost your ranking. First and foremost, this needs to be one of your main focusses. Whilst writing content may seem like a quick job, this can actually be a very demanding task. Not only do you need to be generating interesting blog posts, but you also need to be optimising these too.
When making your content SEO friendly, some key things to consider include keywords, sentence length and word count. As our tagline would suggest, the content team here at VerriBerri are elites when it comes to brainstorming fresh ideas. What’s more, we have the knowledge needed to ensure your content is as effective as it can be. If you’re struggling to keep up, it might be time you consider reaching out to the professionals.
Optimising the back end of your site
When it comes to back-end optimisation, this is where things can get technical. Regardless, this isn’t an area you can afford to neglect.
Google are an extremely forward-thinking company. As such, they’re very aware that the majority of people now use their mobile phones when searching. As a result, they introduced an update back in 2015 known among experts as ‘mobilegeddon.’ This meant that websites that aren’t optimised for this kind of viewing would be penalised, and those who were, were praised. When taking on SEO for any new client, this is one of our first port of calls.
Additionally, Google also know that people won’t sit and wait for a page to load. In fact, research suggests that 53% of mobile visitors will only allow a business 3 seconds before clicking off. With such a wide variety of information out there, you simply cannot afford for your website to have a slow loading time. If this is an issue you’re struggling with, our SEO agency in Colchester know all of the best ways to speed up your site.
Other back-end optimisation tasks include compressing image sizes, creating persuasive meta descriptions and including alt text to improve accessibility.
Building authoritative backlinks through PR
Backlinks are typically generated when businesses appear in digital press. In a bid to be helpful, online publications usually include a link on their page to an organisations website when they are mentioned within an article. This is so that readers can easily find more information if they would like to. Links that go from one website to another are known as a back link. The more authoritative the publication is, the greater the impact this will have on your ranking. These act as an indicator to Google that you are trustworthy. Like with most things, businesses can easily go online and purchase back links, similar to how people buy followers on social media. This is, however, massively frowned upon by Google and something we strongly advise our clients not to do. These links will usually go back to a website with no authority and no valuable content. As a result, this will, in fact, cause more harm than good.
Do I really need an SEO agency in Colchester?
As you can see from everything we’ve mentioned above, there are lots of different factors that play a part in your SEO value. With search engine optimisation being one of the most challenging areas of marketing to implement, this isn’t something you’re going to want added to your plate.
Your site health is fragile and when mistakes are made, these can be tricky to rectify. With the algorithms requirements constantly changing, bringing onboard a specialist team is the only way to make the most of out of SEO.
Why choose an integrated marketing agency?
Whilst search engine optimisation may be a great way to drive more traffic to you site, this still needs converting. Now more people have begun landing on your page, it is down to your actual website to do the rest of the work.
As an integrated SEO agency in Colchester, we’re multi-skilled! This means that we can also help with website development, should this be something you require. Not only can our team help with writing optimised content, but we’ll also assist you to perfect your layout. As an outside company, we can offer a fresh perspective, helping you to ensure information is persuasive and delivered in a palatable way.
Additionally, the team here at VerriBerri can also offer a helping hand with solving any of your other marketing needs too. Our specialities include:
- Search engine marketing (SEO & PPC)
- Social media management
- Public relations (PR)
- Crisis management
- Influencer marketing
- Website development
- Graphic design
Contact our team!
Keen to speak to a member of the team here at our SEO agency in Colchester? Our professionals love nothing more than helping companies gain the exposure they deserve!
You can reach the offices today by calling us on 01376 386 850. Alternatively, you can also click here for more ways to get in touch!