At VerriBerri, a small business PR agency, we have over 12 years of experience helping companies perfect the relationship they have with their consumers. Communicating your message can be difficult, especially with industry leaders dulling your voice. When you work with our professionals, however, we can help you make an impact!
Interested in knowing more about PR and how it can benefit you? Keep reading!
What is PR?
For those of you who don’t know, press is a huge part of public relations. Day to day, our PR team work hard to secure coverage for our clients in a wide range of publications. From mainstream media, right the way through to local and industry focussed outlets, it’s our job to help you bridge the gap between your brand and your consumer.
Now, most businesses make the mistake of thinking that this is as far as PR goes. In actual fact, there is a lot more to our work than first meets the eye. Additionally, public relations also encompasses influencer and affiliate marketing. Our team can also get you featured within TV and radio shows, as well as popular podcasts. It doesn’t stop here!
What does a small business PR agency do?
So, how does it all work, you ask? Well, it really does all depend on which element of PR we’re talking about.
When it comes to press, this entire process can be a lengthy one. Not only do we need to brainstorm ideas for articles, but we then have to pitch these to journalists. Next, there’s usually a bit of back and forth if a reporter is keen to progress a certain angle before our team begin writing up the piece. From here, this article then gets approved by the client, before being sent onto the publication. Influencer marketing, on the other hand, is a whole other ball game. When you select creators to become the face behind your brand, you really do need to do a lot of background research. As the team behind your project, not only will we spend time liaising with these individuals, but we will also carry out the relevant checks.
What’s more, should you need us to, we’ll even help you to create and distribute press packages that make you stand out from the crowd. As you can see, the workload of our PR team is incredibly varied. Having helped hundreds of small businesses through the years, we understand that your needs aren’t going to be the same as the next organisation that approaches us. It’s for this reason exactly that we spend time getting to know you and offer complete flexibility with our packages. What’s more, with our PR guarantee, your investment is better protected than ever before!
The benefits of positive press
As a small business PR agency, we see organisations benefitting from our work each and every day. From exposure to new and existing markets, right the way through to improved reputation, the benefits of good press just keep coming. Appearing in the right publications can also help you to…
- Establish brand differentiation
- Get ahead of your competitors
- Build trust and personability
- Generate back links for improved SEO value
- Build authority and credibility
- Display your expertise
What to do when things go wrong…
Crisis can affect all of us, no matter the size of the business we run. From product recalls and mishandled situations, right the way through to poor reviews, we’re all vulnerable, whether we like it or not.
Whilst journalists can add a great deal of value to your brand, they also have the power to rip it to shreds. That’s the harsh reality. So, how can businesses possibly protect themselves from such a threat, you ask?
At VerriBerri, our PR experts are also highly trained in the art of crisis communications. Should you find yourselves in hot water, we have a team on standby to help pull you out. Not only will we use our contacts to minimise the fallout, but we can also help by pushing out positive press to overshadow the negative too. We encourage all of our clients to see the work that we do as an insurance policy. You might not always need it, but if you do, it’s there.
Why it pays to use a small business PR agency
When it comes to getting your campaigns off the ground, you’re going to need contacts, a lot of them. Through the years, we have spent a lot of time getting to know the journalism industry, network nurturing along the way. As a trusted and established name among reporters, we now gain access to exclusive opportunities for our clients. Without existing relationships, you’re likely to find it difficult gaining any level of traction. As we mentioned earlier, the work of our PR team is not only taxing, but also, demanding too. Creativity doesn’t come naturally to all of us, nor are we all born as great conversationalists. Which is completely ok!
When you run your own company, free time is a concept unfamiliar to oneself, leaving little time to add more tasks to the overflowing pile of to-do’s. Getting a good work/life balance is important, and unless you want to work into your Friday evening, it’s time for you to sit back and let us take the reins. Our small business PR agency has a long list of accolades behind us and a proven track record, meaning you can be confident in our delivery of amazing results.
Contact our team today!
Keen to get your PR strategy up to scratch? Want to put your brand on the map? With the help of our small business PR agency, we can get you there in no time! Our philosophy is simple. If you want to see your business succeed and flourish, we do too!For our expert advice and help, contact us today by calling our offices on 01376 386 850. You can also see more options for getting in touch by clicking here!