Based in the heart of Essex, VerriBerri is best known as a top influencer PR agency. With over 12 years of experience in this field, we understand the true importance of choosing the right faces to represent your brand. What’s more, we also know that running a campaign can quickly become time consuming. Not sure where to start? That’s where we come in!
What is an influencer marketing?
For those of you who don’t know, influencer PR is a new addition to the marketing industry, and one that has taken the sector by storm. An influencer is considered to be anyone with a large following and strong engagement rate who also shares regularly on social media. These content creators were given this name purely because they have ‘influence’ over their audience.
Influencer marketing very much started with creators sharing on YouTube. Over time, the platform began paying these individuals once they hit a certain threshold of views. Payment was used as an incentive to keep these creators sharing, thus bringing more people to the site.
Over time, brands caught on to their influence and began using these individuals in their promotional campaigns, not too dissimilar to celebrity endorsement. When these creators share products they enjoy with their audience, you can only imagine the impact this will have on sales for the brand in question. As an influencer PR agency, we have seen first-hand just how lucrative this technique can be.
These days, influencer marketing typically takes place across YouTube, TikTok and Instagram.
The benefits of a strong influencer marketing strategy
There is simply no denying the power of a strong influencer PR strategy, when implemented correctly, of course. There are very few businesses that cannot benefit from this method of marketing, and if this isn’t already a part of your strategy, you could be missing out. Like with all marketing techniques, exposure and brand awareness are easily the biggest advantages of influencer PR. When you utilise creator platforms, you’re able to reach an entirely new market, in addition to your existing audience. Of course, this is only going to generate a higher level of traffic to your site, encouraging sales. As you can imagine, this can be incredibly plentiful. In addition, influencer marketing campaigns also provide a good level of content to share across your social media platforms too.
Coming up with fresh ideas for your feed isn’t easy. When others are sharing posts featuring your products, however, you can repurpose this content for your profile too. Last but by no means least, influencer marketing will also help you to get ahead of your competitors. This is especially important if you’re operating in an oversaturated market such as the beauty or fashion industries, for example. With your name splashed everywhere, people are far more likely to purchase your product/service over the alternatives.
Types of influencer marketing
There are a few different types of influencer marketing that you need to be aware of. These include:
- Gifting: This is the simplest and most used version of influencer marketing. Put simply, gifting is where you send your products to content creators free of charge in return for exposure on their feed.
- Brand ambassadorship: When you grant someone brand ambassadorship rights, these individuals become the face behind your brand. As part of this agreement, these individuals may be contractually obliged to act as a spokesperson, post regularly and get involved in any marketing campaigns you are hosting.
- Paid collaborations: When an influencer reaches a certain level with their followers, they can then begin demanding money in return for exposure. Whilst this may seem an inferior and more expensive option to gifting, the ROI can often be higher, simply because more people are there to view their content.
- Affiliate marketing: As part of your collaboration with an influencer, you may choose to share what is called an affiliate link. When someone shops through this link, they typically receive a discount, meanwhile, the creator is given a commission. Naturally, this works as an incentive for both the influencer and their audience, improving ROI. Additionally, it also acts as a good way to measure the success of a campaign.
As an influencer PR agency, we have extensive experience implementing and managing all of the above types of campaigns.
Putting together the perfect PR package
When it comes to sending your item for an influencer to review, it is vital you put some thought into it. These creators receive PR packages all of the time and if you want a chance to be heard, you need to make an impact.
First and foremost, you need to focus on making your package personal. Start by including a note. Within this you might thank them for supporting your brand or explain a bit about the products you’re sending. Either way, make sure this is tailored to each individual rather than a copy and paste scenario. Remember to include their names to make it more personal! Additionally, you should also tailor the package towards what a certain creator enjoys. This is one of the best ways to make sure your gift goes down well. For example, if an influencer is a big fan of skin care, throw in a face mask!
This shows the individual in question that you have spent time getting to know the brand they have built for themselves. It’s the little touches that really do count. Lastly, think outside of the box. If you want to make a real impact, you need to put on a show. Don’t just throw your items in a brown cardboard box and send them off for shipping. If you’re running short on ideas, our influencer PR agency is always available to help you brainstorm!
Contact our influencer PR agency
Whilst influencer PR is an element of marketing that you could attempt to manage yourselves, it often pays to have a helping hand from a professional. Truth be told, this task is time-consuming, and a lot rides on choosing the right individuals. Choose the wrong person and this could end up having a detrimental impact on your business.
If you would like to know more about the team here at VerriBerri or the work we do, get in touch! You can reach us by clicking here!