When it comes to men’s fashion brand marketing, you need a team behind your project that truly understands the industry. The clothing sector is a fast-moving market and trends are constantly shifting. If you want your campaigns to be effective, the agency you choose to collaborate with needs to be forward-thinking. What’s more, they need to be able to keep up.
At VerriBerri, we have been specialists in fashion marketing for almost 13 years. With this in mind, it’s safe to say that we know a thing or two about getting you were seen by the right people. We can help put your brand on the map, extending the longevity of your business.
Want to know more? Keep reading!
Why now is the best time to invest in marketing
Year on year, the men’s fashion industry continues to grow at a rapid rate. Although not quite on par with the size of the female clothing market, there is no denying that this is a lucrative sector. Of course, where there is money, there is also oversaturation. With competition being so high, this only escalates the need for your brand to be making some noise. That’s where marketing comes in…
Marketing is easily one of the most effective ways to get your brand working at full capacity, generating more revenue as you go. Additionally, dedicating time and money to this task will also help you to build brand familiarity and establish trust among your audience. The truth is, men’s fashion brand marketing will help your business in a plethora of ways. From constructing meaningful relationships with your consumers, right the way through to establishing better credibility and authority within your market. In other words, this is an investment that your organisation can’t afford to ignore.
Knowing where to start…
Knowing where to start with your marketing is a pretty big hurdle to overcome, especially if this isn’t your specialist area. As experts, we know that behind every good campaign is a strong strategy, so let’s start here.
Creating a strategy isn’t easy. This part of the process can, in fact, be quite taxing. This is where you really need to get your ideas in line and establish a good idea of what you want to achieve.
There are several things you need to consider when creating your strategy. These include:
- Your brand/product alignment: Does your chosen marketing method align with your product/service? For example, there’s no point marketing a baby brand on LinkedIn.
- Your budget: Marketing can sometimes be costly, despite it’s fantastic ROI. When creating your plan of action, you need to make sure you’re considering what it is that you can afford.
- Your competitors: Competitor analysis is important. Look at what others in your market are doing and whether it is working for them. There is a lot to learn from your peers, even if your research tells you what not to do.
- Your goals: Your strategy is what gives the team behind your marketing direction. Within this, it’s important that you lay out comprehensive goals that state where you want your campaigns to take you. This will help when measuring your success.
Assessing your options
When it comes to men’s fashion brand marketing, you’re not exactly limited on options. From search engine marketing, right the way through to PR and events, there are lots of different ways for you to get your name out there. To help you decide on a direction for your strategy, let’s discuss some of your more lucrative options and how these can add value…
Organic search marketing
Organic search marketing, better known as search engine optimisation (SEO), is a way to improve your websites discoverability on the internet. Ever wondered who chooses which websites rank at the top under certain searches? That would be the Google algorithm, and SEO is one way to get on the right side of it.
Of course, search engine optimisation is far more in-depth than the explanation we’ve given above. This is, in fact, a very complicated process that takes years of hands-on experience to perfect. When done correctly, however, ROI is incredibly high. To make the most out of SEO, it’s highly advisable that you bring on-board a team of professionals.
Building a social footprint
There’s no denying the true power of social media and what this can do for your brand. When executed well, a strong online presence can really help to build the relationship between you and your consumer. Moreover, this will also assist in encouraging loyalty, improving your brand recognition, and increasing your overall sales. Not to mention, this method of marketing is highly cost effective too! When it comes to men’s fashion brand marketing, it’s difficult to definitively say whether a platform will work for you without deeper detail. However, from our professional experience, you’re likely going to find Instagram and Facebook the most lucrative. When you work with us, we will help to make sure you’re in the right place, as opposed to speaking in an empty room.
Making waves through PR and events
As a fashion brand, press, influencer marketing and events are likely going to be a must within your marketing strategy. Appearing in top-tier publications such as GQ magazine will, of course, generate your brand a whole load of exposure. What’s more, utilising the platforms of popular influencers and hosting memorable events is only going to work wonders for your organisation.
In need of some help with speaking to journalists? Not sure where to start with securing the perfect venue? Our team have got you covered!
We can help!
Let’s not beat around the bush. Men’s fashion brand marketing is difficult and the effort that goes into building a strong campaign shouldn’t be overlooked. This isn’t a quick, 5-minute job. Running short on time? Looking for a helping hand to inject some flare into your marketing? We Can help!To discuss any of our services in more detail, get in touch with a member of our specialist marketing team today! You can reach the offices directly by calling 01376 386 850. Alternately, click here for more options!