As a social media marketing agency, we know a thing or two about building a company’s online profile. At VerriBerri we offer a varied range of services, one of which is social media marketing. We firmly believe that businesses should take full advantage of the opportunities which social platforms allow.
Over the past 12 years we have achieved multiple awards whilst working with a diverse portfolio of clients. With a presence globally, we can meet any business’ PR or marketing needs.
Why You Need Social Media
Social media has become a prevalent part of most people’s lives over the past decade and the ongoing pandemic caused usage on these platforms to soar. These changes in habits have helped many businesses reach a wider audience, and if you’re not taking full advantage, you could be missing out. 2020 proved just how vital social media is when it comes to maintaining and developing relationships. It ensured that businesses could continue to make connections and allowed organisations to nurture the relationships they have built with their consumers. How often do people find themselves aimlessly scrolling through?
If you haven’t been making the most out of online platforms, think about how much exposure you’ve been missing out on!Whilst admittedly, the pandemic was catastrophic for a lot of businesses, other organisations were given the freedom to flourish. With an extra 84,758 organisations created throughout lockdown, companies need to use social media if they are going to stand a chance at competing. As a social media marketing agency, we can help make your business stand out among the crowd.
The Benefits of Social Media
Starting with the most obvious benefit, social media has the power to build your visibility among new and existing customers. With over half the world’s population using social media regularly, this is no longer something you can afford to ignore. Social media marketing (SMM) is easily one of the most effective ways of increasing awareness around your brand.
In addition, social media can also help you to differentiate your product from others in the market. Your online presence offers the perfect platform to display your businesses true personality. It’s vital you keep your online content imaginative, informative, and relatable. This is how you build customer loyalty and retention.
Last, but by no means least, social media is also far cheaper than most traditional marketing methods. Alternatives such as billboards always tend to prove more expensive in the long run. As well as this, social media feeds are tailored to a person’s profile, making this technique far more targeted.
Choosing the Right Platform
Some of the most notable social media platforms for marketing include LinkedIn, Instagram, Twitter, and Facebook. During 2020, however, a new addition was added to this list – TikTok. Each of these platforms are very different, reaching a variety of different audiences.
When it comes to your online presence, it’s crucial that you are marketing yourself in the right place. If you aren’t where your customers are, you may as well be speaking to an empty room. If choosing the right platform is something you’re struggling with, our social media marketing agency would be more than happy to help!
Here’s a breakdown of each site and who they work best for…
TikTok
TikTok is an app that allows creators to make and share short videos. During lockdown, many businesses thrived here. This platform attracts over 1 billion individuals, both creators and viewers, and gave organisations the chance to go viral.
TikTok is one of the most popular platforms among the younger generation right now. This makes it the perfect place for businesses trying to target this demographic specifically. In addition, organisations that offer a tangible product are likely to do best here.
Facebook has dominated the social media industry for the past 17 years. Although their demographics have changed a lot during this time, this platform remains home to over 2.89 billion monthly users. As you can see, for the right business, this site can be very lucrative. When it comes to marketing on this platform, there are a broad range of organisations who can benefit from this space. Although a quick Google search will show that Facebook’s main demographic are men, from our experience, we find that marketing campaigns directed at females do better here. Typically, the most successful brands are those that operate within the lifestyle and beauty sectors.
As many of you will already know, LinkedIn was specifically created for businesses. As such, B2B companies are the most likely to thrive here. In addition, other companies may want to make use of this space to help them bolster their presence online.
This site allows organisations to share their achievements, offer advice and build their credibility. What’s more, LinkedIn also enables organisations to recruit and generate new business. All in all, this platform is multi-functional and a lucrative tool for businesses to make use of.
When it comes to Instagram, this is an incredibly popular platform among businesses within creative industries. This site requires users to share content with each post, such as a video or photo. Like TikTok, this space is best utilised by brands targeting a younger generation and with a physical product to show off. Instagram is great for building a community and encouraging exclusivity.
Twitter (Now X)
Twitter is often overlooked by businesses when they are deciding on where to market their products. Understandably, with such a broad audience, it can be difficult to identify whether your organisation has a place here. As a social media marketing agency, however, we can tell you, there are very few businesses that won’t benefit from this site.
Get In Touch
Evidently, social media allows businesses to grow and diversify. The ongoing pandemic has made it more vital than ever to make the most of your company’s social media presence. VerriBerri are here to help you do just that. To get in touch with our social media marketing agency please click here!