When it comes to marketing for beauty brands, this isn’t an investment your business can afford to avoid. With the internet welcoming consumers to a variety of options, markets are only going to become busier and busier. For those of you who refuse to get your marketing strategies in check, this could prove detrimental.
At VerriBerri, we are experts when it comes to helping brands within the cosmetics industry. Our extensive skillset puts no limitations on what you can achieve through your marketing. We serve organisations throughout the UK, US, Europe and Asia, giving us an in-depth insight into each and every consumer group. What’s more, with multiple accolades under our belt, you can be confident in receiving a high ROI.
Key techniques to consider when building your strategy
The marketing landscape is broad, no matter what industry you operate in. For those of you who are unexperienced in this area, the entire process can seem a little daunting. Feeling lost? We’re here to help!
Diving straight in at the deep end, lets discuss some of the key areas of marketing for beauty brands…
Making use of influencer marketing
Although a newer addition to the scene, influencer marketing is not to be overlooked. In fact, this technique can prove to be an incredibly powerful tool to the right businesses. As a beauty brand, trust us, you’re going to want to make good use of these creators and their platforms.
There are a few different types of influencer marketing for you to choose from. These include:
- Gifting
- Paid Collaborations
- Brand Ambassadorship
- Affiliate Marketing
Which is best, you ask? If we’re honest, the route you choose is likely going to be heavily impacted by your budget. For example, gifting and affiliate marketing tend to be the more affordable areas of influencer marketing. Meanwhile, brand ambassadorship and paid collaborations typically come with higher costs. If you’re not quite sure where to start, our marketing experts are happy to offer their advice.
Building your presence on social media
The power of social media marketing is undeniable. This is a technique thousands of businesses have been using for years and for good reason. This is a great way to build exclusivity around your brand, build anticipation for new product launches and start a conversation with your consumers.
Quite frankly, you’d be silly not be taking full advantage of the likes of Instagram, Facebook and TikTok. When you outsource this element of marketing for beauty brands to VerriBerri, we become responsible for creating and distributing content on your behalf. With a bucket load of experience behind us, we know all the best ways to optimise the reach of your posts and exactly what your audience want to see. What’s more, we’ll also spend time interacting with your audience, helping to make them feel more valued.
Boosting your discoverability on google
Search engine optimisation (SEO) and pay per click (PPC) are two different ways to achieve better visibility online. Whether you choose to go down the organic or non-organic route, both methods can help you improve your credibility. Additionally, these techniques will also help drive more traffic to your site, improving your conversion rate.
Increasing your positioning on the SERP is no simple affair. Regardless, this is possible, providing you are willing to make the investment in a professional team. We can help you to create content, optimise your website and build backlinks through PR. Alternatively, should you choose to use PPC, we can help you to manage and distribute your budget effectively.
Featuring in the press
As we trust is relatively obvious, press is a great way to gain exposure for your brand. Whether you’re featuring in mainstream media or more industry-specific publications, these can both be very lucrative. Providing these platforms align with your brand and customers, of course.
At VerriBerri, PR is another of our specialist areas and a very popular marketing route among our beauty clients. During our time within this industry, we have built a positive name for ourselves within the journalism sector, gaining us access to unique opportunities for our clients. Additionally, we are, to our knowledge, the only PR firm within the UK to offer a guarantee on our leads.
Planning a night to remember
There are plenty of businesses that heavily rely on hosting regular events in order to make noise within their industry. However, with the pandemic grounding a halt to this last year, many beauty brands suffered. Now restrictions have finally diminished, you might be desperate to get back to planning. If this is the case, we’re here to lend a helping hand! With an abundance of contacts in the events industry, we’re here to assist you in securing the perfect venue. We can take care of every single detail, leaving you to sit back and enjoy the celebration. Whether it’s a product launch, conference or even a store opening, we’ve got you covered!
Not sure where to start with marketing for beauty brands?
Really, the approach you take to marketing really is going to depend on your brands goals and aspirations. When you get in touch with a marketing agency, it’s important you have a rough idea of what it is you want to achieve. From here, we can advise on the best course of action to get you where you want to be. We can help with everything from setting SMART goals and constructing a well-rounded strategy, right the way through to implementation.
Get in touch today!
As you can see, marketing for beauty brands is no simple task. In actual fact, these campaigns require your full attention, which can quickly become draining. As experts in this field, it’s safe to say that we know what we’re doing. We can get to work straight away with executing your strategy.
Serious about levelling up your marketing? Contact us today! To reach a member of the team, call us on 01376 386 850 or alternatively, click here!