As a design agency, we specialise in helping businesses discover and build on their brand image. To provide background, VerriBerri is a multi-award-winning firm with over a decade of experience in the PR and marketing landscape. We have also worked with a diverse portfolio of clients from across the globe.
Struggling to keep up with your consumers changing interests? Look no further, the VerriBerri graphic design team are here to help! From creating a memorable logo, to a show stopping website, we have got you covered!
How does branding contribute to your business’ success?
The common saying ‘first impressions count’ perfectly describes why brands need to be concentrating on their graphic design. Upon first glance, prospective customers will judge your business based purely on visuals. We cannot stress enough how exceedingly important your organisations presentation is. Although your branding may seem like a minor detail, this tells consumers a lot about your company. A negative first impression will stunt your growth, regardless of how good your product or service is.
A brilliant example of a company with outstanding branding is McDonald’s. As an audience, we look at the golden arches and we feel familiarity. What’s more, when creating their logo, the fast-food chain used colour psychology. Red is known for increasing your heart rate, making you hungrier, meanwhile, yellow inflicts happiness. When designing, colour hues are something our experts pay close attention to. McDonalds’ clever design choices are one of the many reasons the business has had such triumph in the hospitality industry.
Interesting facts about branding
- Consistent branding across platforms can improve revenue by 23%.
- Business recognition is increased by 80% when a company uses colour in their branding
- It takes individuals 5-7 interactions for them to remember a brand
- 86% of people say authenticity is a key factor when choosing between competitors
- Opinions are formed in 0.05 seconds
Understanding your customers
As a specialist design agency, we understand the importance of giving your customers what they want to see. Afterall, these are the people you’re trying to impress. Businesses who don’t spend time understanding their customers aren’t going to be working at their fullest capacity, and that’s a fact. When creating your branding, or any other design element, it’s important you are asking questions such as ‘what do my audience want to see?’ When looking for a children’s brand, you’re not going to want to be met with dark colours, for example. Remember, your businesses image speaks volumes on behalf of your organisation.
Is Spending Money on Graphic Design a Good Investment?
Each element of graphic design will add value to your business in one way or another. The image you construct for your organisation will help you to…
- Improve your company’s reputation
- Boost your sales
- Set you apart from others in your market
- Get ahead of competitors
Branding
Not sure how to communicate your business message? As professionals, we can assure you, your company’s image is a great place to start when it comes to making noise in your industry.
As we established earlier, branding is a huge element of every business’s success. With this in mind, it’s only natural that this feels like a daunting task. This job isn’t something you can do half-heartedly. Outsourcing this area to experts is an investment, not an unnecessary cost. From picking an appropriate colour scheme to making sure your font suits your consumers, VerriBerri is ready to assist you in bringing your ideas to life.
Rebranding
Overtime, your company’s image can become outdated, especially as trends come and go. This is a natural process that happens to every business during their lifecycle. Although rebranding might seem like a daunting concept, this can actually help to rejuvenate your brand. Trust us, taking this leap of faith is much better than sitting back and doing nothing.
If your business is struggling to keep up with the evolving market, it might be time to reach out to design specialists. At VerriBerri, we can help you to refurbish your image, keeping your consumers loyal. What’s more, we can also aid you in attracting a constant flow of new customers.
Branded Graphics
In this day and age every business needs to be nurturing their social media presence. Whilst this might seem simple, however, we can assure it, it’s much harder than it looks.
Sharing content that is fresh and exciting is what stops people from scrolling, so it’s vital you are coming up with unique ideas. As your design team, we can create branded graphics on your behalf to share across your social media platforms. These are sure to grab the attention of your audience.
Web Development
Your website is often one of the first interactions people have with your business. This is where people go to purchase your product/service or to get a better idea of whether or not they want to support your organisation. With this in mind, it’s vital you’re making a good impression off the bat. In order for your website to be lucrative, it needs to easily navigable. When you choose to work with our design agency, we will work hard to ensure your end user experience is always at its best. What’s more, by outsourcing this task, we can offer a different perspective, and more importantly, fresh ideas.
How Else Can We Help?
In addition to graphic design, our team can also help with your every marketing need. Our services include:
- Social Media Marketing
- Search Engine Marketing (SEM)
- Public Relations (PR)
- Crisis Communications
- Event Management
Contact Us
The work of a design agency is often overlooked by many. Our services are, however, a fundamental part of every business. At VerriBerri we offer a design service which allows you to bring your wildest concepts to fruition.
If you are keen to refresh any element of your design, then we have a team of experts who are always ready and raring to go. For more information on how we can help, contact us today by clicking here or calling us on 01376 386 850.