At VerriBerri, we are home to an entire department of elite communication strategy specialists. Day to day, we help businesses to bridge the gap between themselves and their audience. To give you a bit of background, our agency has operated within the PR industry for over 12 years, aiding organisations in all stages of their lifecycle. We serve companies in every sector and from all over the world. If your communication strategy is something you’re keen to perfect, we’re here to help!
What Is PR and Why Is It Useful?
PR, also known as public relations, is a marketing technique used by businesses to change how the public perceive their brand. This is an effective way of building the relationship between an organisation and their consumers, and a great way to ensure you are communicating clearly.
PR is incredibly important for a number of reasons, the main being the impact it has on your reputation. A strong strategy is the perfect way to build trust amongst the general public. Moreover, it also helps you to build credibility for your brand too. By having your name out there for all to see, this is only going to have a positive impact on your sales. What more could you want?
Types of PR
As communication strategy specialists, we know that PR can be somewhat overwhelming. Knowing where to begin is often the first hurdle, and it’s vital you get it right. When you work alongside experts, we are able to ensure you are choosing the best approach. Further, we can also manage these campaigns on your behalf too.
To give you a better understanding of PR and how it all works, let’s explore some of your options…
Press
Press is a huge part of PR and a great way to communicate with both new and existing customers. As part of your communications strategy, you may choose to utilise certain publications for article coverage or sharing press releases. Both of these media types are a great way to get your business on the map.
Influencer Campaigns and Affiliate Marketing
One of the newest additions to the PR scene is influencer marketing. For those of you who don’t know, an influencer is almost like a new age celebrity. This term references anyone on social media (namely TikTok, YouTube and Instagram) with both a substantial following and a high engagement rate.
Influencer marketing commonly works by gifting your products to said content creators in return for a mention on their feed. Influencer marketing is an extremely lucrative tool, providing your campaigns are managed well. What’s more, this is a great way to reach newer audiences who your previous marketing attempts may have missed.
Other Ways to Communicate with Your Audience
Marketing as a whole is a great way to communicate better with your audience, so don’t think you’re limited to just PR. Make sure you are speaking to your consumers through your…
Website
Your website is often one of the first interactions someone has with your company, so it really is critical that you get this right. Focus on your website copy. Is it telling the reader everything it needs to? Is your website easy to navigate? If the answer to these questions is no, we have a problem.
Social Media
Social media is the perfect place to start a conversation with your audience. These platforms allow businesses to show a more personable side to the brand, building customer loyalty. Take it from our communication strategy specialists, making your content engaging, interesting and unique will lead you on to success.
Branding
Branding includes everything from your logo and tagline, right the way down to the finer details such as your tone of voice. Really, this term indicates the entire identity of your business. Your companies image speaks volumes about who you are as a brand and your core values so it’s vital you hit the spot first time. Make sure your branding communicates the message you want it too.
How to Construct the Perfect Public Apology
- Timing: Timing is everything, especially when it comes to a public apology. Respond too early, and your comments seem disingenuous. Take too long to address the situation and people will question why.
- Name the offense: Make sure you take ownership of your mistakes. Give reference to what went wrong and why it happened.
- Next Steps: Make sure that you finish your apology with your next steps. What are you going to do now to make sure the same mistakes aren’t made again? Are you doing anything else to improve the situation? Including this level of detail in your statement are a great way to show that your apology is sincere.
Our PR Guarantee
We won’t lie to you; PR isn’t always a walk in the park. A lot of the work we do highly depends on journalists being reliable, and unfortunately, they’re often not. Typically, when a lead is lost, communication strategy specialists write these off. This means that you, as the client, are at a loss. As a forward-thinking agency who always put our customers at the forefront, we knew this wasn’t quite fair. It’s for this reason exactly that we introduced our PR guarantee. As standard, we always promise to replace all lost opportunities.At VerriBerri, we pride ourselves on our integrity.
We won’t promise you a miracle and then not deliver. Instead, our communication strategy specialists agency prefers to set realistic targets right from the off so that you aren’t left disappointed. Don’t get us wrong, our team are passionate individuals and will always go above and beyond to achieve the best results for you as possible. We want you to know, however, that when we promise something, it’s because we know we can achieve it.
Contact Our Communication Strategy Specialists
Interested in knowing more about how we work? We’d love to chat you through your options and the various ways we can help! To get in touch with our communication strategy specialists, just click here!