When SEO is mentioned, people are often not sure what it means. At first glance it can seem like a mountain of a task, but it is one that an SEO agency, like VerriBerri, can make more manageable. With 12 years of experience, we understand the ins and outs of SEO in detail. We have helped previous clients climb the SERP (search engine results page) using our expert knowledge. Our in-house team know all the best strategies to get your website meeting algorithm criteria.
What is SEO?
If you are not familiar with the term, SEO stands for search engine optimisation. It is the process of changing and modifying your website in a way that makes it more favourable to the algorithm. When we talk about the algorithm for search engine, we are usually referring to Google as it is the most used. SEO is complicated and may seem trivial, but it is something that needs to be done in order to get your website appearing higher in the SERP. VerriBerri, an SEO agency, have a dedicated team that can take on all the SEO elements of your website and, improve and maintain them.
The Algorithm
Google’s algorithm has specific measures that need to be met. They will use bots called ‘crawlers’ to figure out if you have ticked these boxes. Crawlers ‘crawl’ your website. They will look to determine if the information on your site is useful and will index it accordingly. Googles function is to best assist the user and answer their question with ease. When a user searches for a query, Google will recommend the websites it believes will best help with that question. At our SEO agency, we can tailor your website to fit what the crawlers are looking for to increase your chances of being shown at the top of the SERP.
Content
The content that you write and put on your website must be relevant and SEO optimised. Crawlers like to see content that contains something called EAT. EAT stands for expertise, authoritativeness and trustworthiness. These three key components will signal to Google’s bots that your website contains useful and helpful information that can be recommended to the user. There are a few ways to make sure your content includes EAT.
Keywords
Keywords are vital and help to display EAT. Identifying them is the first step our SEO agency can help you with. Once you have conducted research and chosen your keywords, you should incorporate them in your content. Keywords or phrases are usually things that people search for on Google, for example, the keyword for this blog is ‘SEO agency’. You must ensure they are added into your content naturally to avoid keyword stuffing. Keyword stuffing is frowned upon by Google and you may even see your SERP positioning suffer if you do this. Allowing your keyword or phrase to slot in naturally will also improve user readability.
Mind your sentences
Something that might not seem necessary but, is actually very important is the length of your sentences. Google likes to see varied sentences. This will demonstrate that what you have written is of high-quality and is useful to the user. Once again, not only is it something the algorithm likes, but also improves the user’s experience on your page. If the content does not flow well, a reader is likely to click away from your website. One way to check your sentence length is to read your piece out loud. Check it over and put in any commas where you take a breath.
Why is Metadata important?
There are other elements to SEO that are not as obvious. These can get left out and can be the difference between appearing at the top of the SERP or sinking to the bottom. Our SEO agency can deal with those behind-the-scenes aspects and improve them for you.
One of these is metadata. This includes meta descriptions and titles. A meta description is what a user will see below your title on the SERP. It is important this title is short, snappy and eye catching. It is usually a little snippet summarising the content. Google recommends this is no longer than 160 characters – so make it count. The meta title is also important and must contain the keyword you are using in that content. This allows Google to index it correctly and suggest it to users when it is relevant.
Social Media
Some SEO happens off-site. Building up your social media profiles to support your website can be a vital step in increasing your SERP ranking. Keeping these profiles active and relevant shows Google you are a trustworthy source. It is even better if you link your socials in your content. When Google’s bots crawl your content, they will be able to follow the social media hyperlinks. They will then find active social profiles which will solidify your expertise, attractiveness and your trustworthiness. Your engagement rate matters too. You need to be engaging with followers and help build up your reputation. Here at VerriBerri, we also have a dedicated social media team who can manage your accounts, helping as well to boost your SEO value.
Do you need and SEO agency?
If you are struggling to figure out SEO and do not know which direction to go in, our SEO agency are here to help. This aspect of your website is difficult and cannot be learnt overnight. It requires expertise and people who know what they are talking about – like VerriBerri. Whether you are just starting out or looking for SERP ranking maintenance, we can develop a strategy tailored to you.
VerriBerri also provide a number of other digital marketing services for you and your business, including:
- Social media management. (SMM)
- Public Relations. (PR)
- Crisis management.
- Graphic design – branding/rebranding and web development.
- Event management.
- Business development.
If any of this sounds like something your business could benefit from then do not hesitate to get in touch with our friendly team today. We would love to hear from you!