We are a multi award winning PR agency for property in Essex, working across the UK. Click here to get in touch.
At VerriBerri, we are a specialist PR agency for property. Each day, we help our clients to communicate better with their consumers, improving their public perception as we go. Our work is about building the solid foundations for a successful future.
In addition to public relations, our team are also experts in all aspects of marketing. Within our team, we have departments covering everything you could ever need. Our current list of services include:
- PR and Crisis Communications
- Search Engine Marketing (SEO and PPC)
- Social Media Management
- Graphic Design
- Event Management
A Bit of Background Before We Begin…
Most people come to us with what they think is a solid idea of what PR really is. In actual fact, many individuals perceive public relations to simply cover press opportunities. Really, it’s much more than that. PR includes:
- Press Releases
- Articles in Publications
- Radio, TV and Podcast Appearances
- Influencer and Affiliate Marketing
- Crisis Management
For property businesses, PR is an essential tool to build trust and credibility. It allows companies to position themselves as leaders in the sector, gain recognition for successful projects, and foster strong relationships with stakeholders, investors, and clients.
By integrating PR with other marketing channels such as social media, SEO, and events, property firms can create a cohesive strategy that maximises their visibility and strengthens their brand image.
Why PR Matters for Property Companies
A strong communications strategy provides a lot of value for businesses in more ways than one. Of course, one of the biggest advantages of PR is visibility and better brand recognition for your business. In addition, public relations helps support the rest of your marketing efforts and improves your overall company image.
In the property sector, reputation is everything. Potential buyers, investors, and partners are more likely to trust a company that has been positively featured in reputable publications or endorsed by industry influencers. PR enables you to tell your story effectively, highlight your projects, and communicate your unique selling points in a way that resonates with your audience.
Exploring Your Options
It’s difficult to give a conclusive judgement on what is going to be right for your brand without closer detail. As property companies go, however, press is certainly likely to be a big part of your strategy.
When it comes to securing leads within publications, there are a few routes you can venture down. Depending on what it is that you do, you may want to think about targeting mainstream, industry-specific, or local press outlets. As a PR agency for property, it is our job to source these opportunities.
From here, we manage the projects, creating the relevant materials as we go. From start to finish, securing appearances in publications can be quite a lengthy process. It ranges from brainstorming ideas, pitching concepts, and writing content, to liaising with journalists and following up on publication schedules. PR is no picnic in the park, which is why many property companies find outsourcing to a professional agency both time- and cost-effective.
Outsourcing your PR also provides access to specialist knowledge, media contacts, and technical expertise that may not exist in-house. This ensures your campaigns are executed professionally, efficiently, and with the highest chance of success.
The 4 Components of a Public Apology
Let’s not beat around the bush: people like to talk, and if there is something to complain about, they will. In the property sector, there are plenty of opportunities for issues to arise — from planning disputes to project delays. Knowing how to handle a crisis is essential to protecting your brand reputation.
If you’ve found yourself in a crisis,
a public apology is often the next immediate step. Below, our communications team has put together a guide to creating an effective public apology:
1. Timing
All too often, businesses rush into sharing a statement, frantically trying to save their image. While it may seem logical that the quicker you apologise, the quicker something gets forgotten, this can be dangerous. Apologising too soon may appear insincere, while apologising too late creates speculation and uncertainty. Timing is crucial. Your response needs careful consideration to show authenticity and thoughtfulness.
2. Labelling
A wishy-washy apology will rarely resonate. Many businesses make the mistake of glossing over their mistakes. Whether intentional or not, taking ownership of the wrongdoing is essential. Clearly state the issue, acknowledge the impact, and avoid shifting blame. Transparency is key to rebuilding trust.
3. Next Steps
Acknowledging the mistake is only part of the solution. You need to demonstrate how you are addressing it. Outline the corrective measures being taken and show commitment to preventing recurrence. This communicates responsibility and demonstrates that your business is proactive and reliable.
4. Start a Conversation
Don’t close the door on engagement. Allowing comments or feedback on your apology provides an opportunity to show responsiveness and accountability. Interacting with your audience during a crisis helps demonstrate that you value their opinions and are committed to learning from the situation.
This structured approach is particularly important in the property sector, where community perception and stakeholder trust can significantly influence business success.
Working With Us
Still not sure where to start? That’s what we’re here for! Whether it’s managing a crisis or a full-scale PR campaign that you need our help with, our team are ready to hit the ground running.
At our PR agency for property, we have over 12 years of experience delivering successful campaigns for a range of property companies. From residential developers to commercial real estate firms, we have the expertise to craft strategies that are both effective and measurable.
Our services are not only designed to be impactful but also affordable, providing a high ROI for every campaign. By combining PR with other marketing channels such as SEO, social media, and event management, we create integrated campaigns that strengthen your overall brand presence.
Why Property Companies Need a Specialist PR Team
The property industry comes with its own unique challenges. From navigating planning approvals to managing stakeholder communications, property firms face complex scenarios that require specialist knowledge. Our team understands these nuances and can tailor strategies to your specific business needs.
A specialist PR agency for property brings:
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In-depth industry knowledge
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Media relationships within the property and real estate sector
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Crisis management expertise
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Content creation tailored to property audiences
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Strategic planning aligned with business objectives
By leveraging these capabilities, we help property businesses improve their public perception, secure positive media coverage, and maintain credibility, even in challenging situations.
Contact Our PR Agency for Property
The bottom line is this: to fully harness the power of PR, you need a professional team behind you. A strong strategy requires time, expertise, and connections – areas where property businesses often lack resources. That’s where VerriBerri comes in.
If you’re interested in learning more about working with our PR agency for property, get in touch today! You can reach our team by clicking here or by calling us on 01376 386 850. Let us help you build credibility, enhance visibility, and navigate any crises with confidence.
With the right PR strategy, your property business can grow sustainably, strengthen trust with stakeholders, and stand out in a competitive market.