As an SEO agency for kid’s brands, we know just how rapidly the demand is growing. Whilst this may seem like a positive at first, this is certain to bring far more competition along with it. This means that organisations within this sector are only going to have to work harder if they want to succeed. A great way to get yourselves on the map is through developing a strong digital marketing strategy.
The children’s sector is vast. From kids clothing right the way through to baby socialisation classes, there are no limitations on who we can support. As an agency, we are well-equipped to help brands of all shapes and sizes. Our extensive experience has allowed us to grasp a deep knowledge of consumer behaviour. We know exactly what your audience will want to see, and more importantly, how to convert sales.
What Is SEO and How Is My Site Ranked?
Search engine optimisation, better known as SEO, is a technique used by companies to improve their websites discoverability. This is an on-going process that involves making modifications to your site in order to better satisfy search engine algorithms. The more boxes you tick, the higher you will rank for search results relating to your business.
Google want their consumers to have a pleasant experience when browsing. Part of this involves being able to find answers quickly. As such, they needed to find a way to identify the most helpful information and set this apart from the rest. Hence, the algorithm was born.
When you make your website public, it then undergoes a process known as crawling. Essentially, search engines will send out bots to assess your site against their criteria. Their analysis will then determine how favourable your content is. From here, you are then given your position on the search engine results page (SERP.)
How Do I Improve My Site Health?
In order to take full advantage of SEO, you’re going to need an expert team behind you. We won’t lie, this isn’t something you can execute well with only a small amount of knowledge. SEO specialists train for years and are constantly having to refresh their knowledge in line with algorithm updates.
The above being said, we are well aware that it can be difficult to fully understand what SEO really is without the use of examples. With this in mind, we’ve detailed below a few of the core steps we’ll need to take to get your website in good shape.
Blogging
Ever wondered why so many websites now feature blogs? As time goes on, the importance of website content continues to grow, making this an unavoidable step in your strategy. Where lots of businesses struggle, however, is in their consistency. From our experience, blogs are at their most optimum level when they consist of around 1000-2500 words. Of course, this can seem very daunting at first. Especially when you consider how frequently you should be uploading (daily is the preferred amount.) It’s here that you can begin to see the real value of an SEO agency for kid’s brands.
Optimising the Back End
In addition to creating content, you also need to be wary of what’s going on in the back end of your site too. Nobody wants to sit and wait for a website to load; therefore, the speed of your site is vital. In addition, you also need to be compressing your image sizes, writing meta descriptions and including alt-tags too.
As of 2021, mobiles account for 54.8% of all online browsing and this isn’t a statistic you should be ignoring. Google don’t tend to favour websites that aren’t optimised for different devices and for good reason. As part of your SEO strategy, our team will help you to design a mobile version of your site. Not only will this improve your end user experience, but it will also earn you some serious brownie points too!
Bolstering Your Strategy
In this day and age, everything digital is intertwined in one way or another. Believe it or not, both digital PR and social media have a heavy bearing on how your website ranks on the SERP. When well executed, these marketing techniques gain your brand better authority.
Digital publications do their research before reporting on any individual or business. This is a core part of their process and Google know it. When a trusted source such as The Daily Mail are promoting what you do, this is a big credit to your brand. Not only does this generate traffic in its own right, but it also shows that you are credible. People usually follow businesses on social media because they like the content they are producing. The more individuals that are engaging on your feed, the better this looks for your brand. When people show interest in what you have to say, search engines become more willing to promote you. This may seem like a small drop in the ocean, but social media can have a huge impact on your overall site health.
How Do We Work?
When any new client joins us, we take our time to get to know you. Lots of agencies are overworked, leading to a loss of communication and a lack of understanding. This is something we have always been keen to avoid. Afterall, you cannot market something if you don’t fully understand it.
From here, our SEO agency for kid’s brands will then spend time carrying out extensive keyword analysis on your behalf. Keywords are a vital part of content, be it a blog, landing page or your website copy.
In addition, we will also offer on-going support, refreshing your strategy in line with updates as we go. When you work with VerriBerri, we are dedicated to providing outstanding results.
Contact Our SEO Agency for Kid’s Brands
Want to know more about working with our SEO agency for kid’s brands? Why not kick start a conversation with a member of our team today? You can get in touch by clicking here!