As time goes on, the kids market is growing ever saturated making SEO for children’s brands even more vital. Making noise within an industry is hard enough as it is, without throwing a pandemic into the mix. If, like many, you are trying to make use of this time effectively, investing in your marketing strategy is definitely the way to go!
At VerriBerri, SEO is what we do. Each day, we put our heart and soul into helping businesses climb the rankings, allowing them to work at a fuller capacity. Our experience spans 12 years and a plethora of different industries globally. This puts us a step above the rest when it comes to effectively boosting your site health. If you are after an award-winning agency with a proven track record, you have definitely come to the right place!
What Is Search Engine Optimisation?
Search engine optimisation, better known as SEO, is a type of search engine marketing (SEM.) This technique aims to improve the visibility of a website, boosting inbound traffic organically. The process involves making a number of modifications to your website so that it better aligns with a search engines algorithm. This is what sources, like Google, use to determine how helpful your website may be to their users. The more boxes you tick, the higher you will be ranked for certain keywords or phrases.
As SEO professionals, there are a number of things we can do to improve your websites ranking. These include:
- Optimising your site for mobiles and tablets
- Improving your loading speed
- Sharing regular blogs with relevant keywords
- Creating meta descriptions and alt-tags
- Compressing image sizes
- Boosting your following on social media
- Generating high-quality backlinks through PR
The Benefits of SEO for Children’s Brands
As we trust is fairly obvious, the biggest benefit of SEO is improved discoverability. Search engine optimisation is designed to get you ranking higher, ensuring more people stumble across your business when searching. Providing your website is designed effectively, this should result in a higher revenue, helping to better establish your brand within a busy market. As an organic approach to SEM, this process produces high quality leads. The second biggest advantage of SEO is one that many businesses overlook – credibility. How the general public perceive you is important, especially as a children’s brand. The better your image, the more positive word of mouth that is generated.
Google are a multinational conglomerate and what they say or promote matters. If you are positioning well on their search engine results page (SERP), their authority rubs off onto you. As a result, consumers are more likely to trust you. Something that more and more individuals are looking for in the brands they support. Finally, search engine optimisation has no direct costs, but an extremely high, and consistent, ROI. Now, we won’t lie, in order to effectively carry out SEO, you will need to onboard a professional team. As a complex, technical process, search engine optimisation requires patience and years of experience. We can, however, assure you that this is most certainly worth it. Although investing in a marketing team may be off-putting at first, this is something that businesses can no longer afford to avoid. In such a saturated market, SEO for children’s brands is a necessity.
Why It Always Pays to Stay Organic
When it comes to search engine marketing, you aren’t solely limited to SEO. In addition, many businesses also find value through implementing PPC. This is non-organic approach which also encourages higher site traffic. Where lots of companies go wrong, however, is in seeking a quick fix, rather than a long-term solution.
Understandably, pay per click (PPC) can be incredibly attractive to businesses as it provides quick, immediate results. It is important, however, that you really assess whether this is the best route for you. SEO for children’s brands is typically a much better way to go and provides better value for money. When investing in PPC, what many individuals fail to consider is the quality of leads. Further, what happens when they stop paying for their positioning. On the whole, it definitely pays to stay organic in your approach. SEO is far more sustainable and definitely the best route for most businesses.
For more tailored advice, why not contact our experts?
Why You Need A Multi-Skilled Team
Finding a digital marketing agency that can take care of everything is difficult, especially within Essex. Firms in London cost a bomb, and for many businesses, this simply isn’t viable. This is where many brands get caught up in splitting their marketing between multiple agencies. Whilst this is certainly better than doing nothing, it always pays to use an integrated firm. Not only is this much easier for you, but it can also vastly improve your results.
SEO requires knowledge of various different digital marketing areas. Namely, PR and social media. Further, the success of your SEO heavily relies on how easy your site is to navigate and the overall design. When you work with a full-service firm like VerriBerri, you benefit from our wider set of skills. We will help you get the most out of your SEO.
Moreover, each digital marketing method you implement supports the rest of your strategy. The more varied your approach is, the higher ROI you will see across all channels, if your marketing is well executed. At VerriBerri, each of our specialist departments work together to provide a high standard of results across the board.
Contact Our SEO Agency
Does your business look different after COVID? If you are in need of a boost after the pandemic, our agency can help you. Allow our experts to put you back on the map, helping you to find your place in the market once again.
For more information on working with VerriBerri, why not get in touch? We would love to discuss your current strategy and how SEO for children’s brands can help you. To contact the team, call the offices on 01376 386 850 or click here!