There’s no getting around it, the health and wellbeing industry is vast. Truly enormous. As a health and wellbeing SEO agency, we have a number of clients in this field and we see daily how much competition there actually is. Taking the pharmaceutical sector as an example – which, admittedly, is its own separate branch in truth, it’s that big – and you see that last year, the global pharmaceutical market was valued at over US$ 350 billion.
Whether you’re looking to market supplements, homeopathic and herbal treatments, fitness aids or anything else, you’re entering into a crowded marketplace, of that there’s no doubt. Should that stop you from trying, though? Certainly not. The team here at VerriBerri, a health and wellbeing SEO agency based in Essex, wanted to look at how SEO practices can help get your company seen.
What Is SEO?
First, though, it’s worth actually going into what this term means. SEO stands for Search Engine Optimisation. It refers to the process whereby websites, and the content therein, are made more search-engine ‘friendly’. The better your website’s overall SEO value, the higher you’ll rank on major search engines, Google being the obvious one.
If you think about what a search engine’s primary goal is, it’s to provide a result which most closely matches a user’s search intent. What search engine optimisation does is help put your website in a position where it’s more likely to be seen as Google as authoritative, relevant and high-quality content that’s worth putting higher up on the search results. How can it help, in practise?
In Practise
There are two branches, if you like, to SEO: organic and technical. Organic SEO refers to the content itself which you’re putting out. Technical SEO, by contrast, pertains to how a website and its content is structured. Both work in conjunction with one another. The pair of them have an important role to play in how your website content ranks (or doesn’t).
Where can healthcare businesses begin, though, in reviewing their existing SEO? Well, take it from the healthcare and wellbeing SEO agency. The first thing you can look at is whether you’re ranking highly or not for what you’d say your main ‘keywords’ were, that’s usually a good starting gauge. Let’s say you’re a vitamin supplement company called VitaWin – if you’re not the first result when you type ‘VitaWin’ into the search engine, then something is going wrong.
It never looks good not to have your business ranking first for its name on search engines; it doesn’t paint the most reliable of images to potential customers. What would our health and wellbeing SEO agency suggest, then, is worth doing for those two separate branches of the SEO tree?
Organic SEO
As a health and wellbeing SEO agency, we know that you can’t have thin content. If you do, you’re going to struggle to rank, it’s as simple as that. Thin websites are those that might only have a few web pages – or more numerous pages with very little content. The easiest way to rectify this issue, therefore, is to add more content! But you can’t just go about adding random content gung-ho, it needs to be good-quality content.
Content is most easily added in the form of new pages, or blog posts. The benefits of a blog page are two-fold, really, in that said posts not only enable you to bolster your website’s content and target keywords you’d like to rank for, but it also represents an opportunity to show off business expertise and authority.
If writing’s never really been your forte, then not to worry! Our health and wellbeing SEO agency have an experienced team of in-house copywriters and content creators who can curate content for your website, all whilst adapting to your brand’s tone of voice and identity.
Technical SEO
Technical SEO is a bit more complex than organic SEO – though that’s not to say that its organic counterpart can’t still be difficult to master – and requires a working knowledge of a website’s back-end at the very minimum to action changes. Take it from the health and wellbeing SEO agency; the quickest, most effective and reliable way of finding out your website’s technical SEO standing is to carry out a site audit.
This is where a software platform (like Moz, Ahrefs or SEMRush, for instance) will ‘crawl’ your website (just as a search engine does) to identify errors, problems, notices and more general cautions. In terms of the problems, themselves, where to begin? Websites are incredibly complex beasts and so the problems they can encounter are typically correspondingly complex.
Common problems include the following:
- Broken links.
- Orphaned pages.
- Duplicate content.
- ‘Spammy’ backlinks.
- Missing meta descriptions.
- Slow page speed.
- No sitemap.
- And many, many more…
Our Agency
Our health and wellbeing SEO agency features not only copywriters, as previously mentioned, but technical SEO team members, too. We monitor client projects daily, and use our in-house software to continually look to see where improvements can be made, on both SEO sides. Across from our SEO team, we also have a PR department under the same roof who work in conjunction with the SEO department; PR has a valuable role to play in SEO in accruing valuable backlinks, rather than those ‘spammy’ ones we referenced just before.
Contact Us
The health and wellness sector is saturated enough as it is without having bad SEO value dragging you down, too. The online space has long since become the most profitable arena for businesses, so if you’ve neglected it before, then now’s the time to change that! With the help of our agency, you can climb the ranks over time, and establish yourself as one of the leading businesses in your field. What’s not to like?
If you’d like to find out more about our work as a health and wellbeing SEO agency, then get in touch! Contact VerriBerri today on 01376 386 850 or by emailing us at [email protected]. Alternatively, you can send us a DM on one of our various social media platforms, where we’ll get back to you as quickly as we can. However you want to get in touch, we look forward to hearing from you!