At VerriBerri, we are an elite streetwear SEO agency. Day to day, we help businesses to find their place within the market through digital marketing. Our team of SEO experts have over 12 years of experience building the visibility of our clients. We have helped put many brands on the map, aiding them in achieving long-term growth. If you are wanting to secure a positive future for your company, SEO is certainly about to become your new best friend.
Time is Of the Essence
It comes as no surprise that streetwear fashion has really taken off over the past few years. Fashion ideals are constantly evolving; however, streetwear is one trend that just keeps growing. What’s more, the pandemic has certainly aided the industry as the demand for loungewear and casual clothing grew rapidly in 2020.
On the surface, this development may seem extremely positive, and for the most part, it certainly is. However, with higher demand, comes a huge influx of start-ups. This means that an already busy market will soon become even busier. As an experienced streetwear SEO agency, we highly recommend being proactive, not reactive. The best way to do this is through digital marketing.
What Is SEO?
Search engine optimisation (SEO) is an organic way of boosting the traffic your website receives. The process of SEO works by adapting your current site to meet the needs of Googles algorithm.
This algorithm was designed to help Google identify the best sources of information for their users. Each different search engine has their own version of this, and the requirements vary. The end goal of each platform is to offer the best possible service for their consumers. In other words, they want their users to be able to find the answers they need, within a few clicks. This is how they keep people coming back and using their service, so it is vital they get it right.
Why SEO is Important for Your Streetwear Brand
As individuals, we rarely have the patience or time to go trawling through multiple sites for the answers we need. There are trillions of results on Google and most searches return an abundance of options. Through the years, we have become acclimatised to Google being so efficient. More often than not, we find what we need within the first few results and we ignore the rest. Factually, 75.1% of all clicks go to the top three results on the search engine results page (SERP.) If you aren’t ranking well, you are certainly missing out on sales. Further, you definitely aren’t working at full capacity.
How We Optimise Your Site
SEO is a highly specialised skill and requires years of experience to get right. Your site health and ranking are easily damaged, sometimes beyond return. It is for this reason that many businesses look to outsourcing this area of digital marketing to a professional firm. Although there may be direct costs involved in hiring a team of experts, this is minimal when compared to your ROI. At our streetwear SEO agency, there countless ways we can improve your website to make it more algorithm friendly. Let’s break the process down further…
Blogs
Over time, more and more businesses are starting to produce blogs on their website, and this is for good reason. When you create more content, this provides more opportunities for you to answer questions that a potential customer may type into Google. However, it is virtually pointless putting them out there if they aren’t optimised.
If you have been researching SEO, you may have heard of the term ‘keyword.’ Each blog, or landing page on your website, should have a dedicated keyword. This is usually a phrase that is relevant to the topic of talk. Throughout your content, this should be featured multiple times, however it is important you get the balance right. ‘Keyword stuffing’ is frowned upon by search engines and should be avoided at all costs.
In addition, you also need to ensure these blogs are easy to read. Google gauges this on your formatting and the length of your sentences. As professionals, we can take care of creating this content and uploading it in an optimised manor.
Mobile Optimisation and Loading Speed
When building your website, it is important you think about how people are going to view this content. As a streetwear brand, you are most likely looking to target the younger generation. Typically, these individuals are going to visit your site via mobile and/or tablet. Google recognise these kinds of trends and tend to favour websites that are fully optimised for these formats. In addition to this, Google also track how quickly your website loads. Realistically, a slow site doesn’t look very professional, and people certainly aren’t going to wait for the content to appear. At VerriBerri, we can aid you in developing your website so that it better satisfies Googles requirements.
Social Media & PR
What many people don’t realise is the impact that the rest of their marketing can have on their website ranking. Aspects such as your following on social media and back links generated through PR can make all the difference. These add to your credibility and overall make your website far more appealing to search engines.
As a full-service agency, we have a wealth of experience in all areas of digital marketing. With departments specifically dedicated to social media and PR, we will leave no stone unturned when it comes to your SEO.
Contact Our Streetwear SEO Agency
Hopefully, this blog has given you a good insight into what SEO is, why it is important and how it all works. Further, why it is vital that you have a streetwear SEO agency behind you.
Before handing over any element of control to an outside company, it is important you get to know them. Further, that you have trust in their skill. At VerriBerri, we are a multi-award-winning agency with an outstanding reputation and proven track record. Moreover, we always dedicate time to getting to know each client we work with, building a relationship along the way.
For more information on our services, why not get in touch with our professionals? To contact the team, click here!