At VerriBerri, we pride ourselves on being an elite Essex digital marketing agency. Starting in 2009, we have over 12 years of experience helping companies to build a brighter future. Our portfolio spans a wide range of different sectors, leaving no stone unturned. No matter the size of your business, we are well geared to take on the challenge.
Types of Marketing
Before we go any further, lets clear up any confusion. Many people get confused between marketing and advertising or assume these are both the same thing. This is a simple mistake, but one that needs to be rectified before creating your strategy.
Marketing is typically far more subtle than advertising. Often, people do not even realise that what they are seeing is a promotional material. Marketing is friendlier, and usually, better received. On the other hand, most people know when they are being advertised too. Advertisement techniques are usually more intrusive, making them harder to avoid. As time goes on, more and more people are averse to watching or clicking on ads.
Below are a few examples of marketing, all of which are services we offer here at our Essex digital marketing agency:
- Public Relations
- Influencer and Affiliate Marketing
- Search Engine Optimisation
- Pay Per Click
- Social Media Marketing
- Events
Our Guide to Creating an Effective Marketing Strategy
Before investing time into your new venture, you need to lay the foundations for a successful campaign. Planning is always key, and your marketing is no exception. Putting in the groundwork now will make for much better results down the line. Keep reading to hear our tips on how to create an effective strategy for maximum ROI.
Strong Branding
Before starting, it is first important that you take a look at your branding. Ask yourself, is this as strong as it could be? Does it make us stand out? Is it unique? It may be that your branding is exactly what it needs to be. If, however, your answer to the above questions is no, this needs to be reviewed immediately. Our Essex digital marketing agency knows that branding is what catches people’s eye and stops them in their tracks. This is what makes you stand out and distinguishable from your fellow competitors. You do not have long to make a good first impression and this is vital if you want to be successful. Your branding should be consistent throughout all marketing materials, so it is vital that this hits the spot before going further.
Setting Your Goals
One of the most important things for you to establish is what you want to actually achieve from your marketing. All successful efforts should increase your revenue, but is this going to be your sole focus?
Your entire marketing strategy needs to be centred around your aims and objectives. Are you wanting to achieve customer acquisition? Do you want to improve your customer retention? Or are you promoting a new product/service? Either way, it is critical everyone is on the same page as to where you want your marketing to take you.
Research is Key
All too often businesses dive headfirst into their marketing without doing enough research. Most brands think they understand their target segment, however sometimes this can change and shift with new trends.
When creating your marketing strategy, you need to ensure you have a clear, up to date idea of who your consumers are. More importantly, you need to know where your target segment is spending most of their time. It is all very well creating an Instagram account, but is this reaching the right people?
Outsourcing
Lots of businesses struggle to manage their own strategy and this is understandable. Venturing into the world of digital marketing can be scary. With an array of options out there, it can be difficult to know where to start, and which channels will be the most lucrative. There is, however, a lot to gain and it is important you get things right. If your marketing isn’t quite hitting the spot, it may be time you consider outsourcing to a professional. Our Essex digital marketing agency are a fully integrated, meaning that we can help with all of your marketing needs. What’s more, we can help you avoid crisis by identifying and eliminating potential fragilities in your campaigns.
The Benefits of Good Marketing
Naturally, before taking on any new venture, you of course want to know what there is for you to gain. Below is a run-down of just a few of the many benefits of effective marketing.
- Visibility – One of the most important things for any company to achieve is visibility. If customers do not know about your brand, they can’t use your services. In such a digital world, you simply cannot rely solely on word of mouth like you may have used to.
- Memorability – When putting out content and building a presence, naturally, more people are going to remember you. Moreover, when you invest in good branding, this will help you stand out from the crowd, keeping you at the forefront of everyone’s mind.
- Reach – All marketing aims to help a business reach their target audience. In addition, reach new corners of your demographic that you may have otherwise missed. Ultimately, this of course leads to an increased number of sales, or higher lead generation.
- Brand Image – Marketing will give your reputation a boost, helping you to appear more credible and professional. Moreover, if well executed, digital solutions can also help you build customer loyalty and retention. This will aid you in your fight to become a market leader.
Contact Our Essex Digital Marketing Agency
If digital marketing is something you are keen to know more about, our team would love to chat! When working with VerriBerri, we always have our clients’ best interests at heart. Further, we always aim to go above and beyond to help in any way we can. To get in touch with our Essex digital marketing agency, click here! We can’t wait to hear from you!