As a PR agency in Chelmsford, helping brands bridge the gap between themselves and their audience is what we do. Through a range of methods, we help companies to better communicate with their target segment. How you build a relationship with your consumers is critical to the longevity of your business. With so many markets now becoming overcrowded, public relations have never been so vital.
Starting with an introduction, the team here at VerriBerri have specialised in PR for over 12 years. During this time, the way we work has diversified greatly to suit the shifting terrain. We take into account new trends to keep your brand stay current and fresh. With a long list of valuable connections, we provide lucrative exposure for all of our clients. What’s more, we are the only communications agency in the UK to offer a PR guarantee. Providing our clients with the security and impeccable service they deserve.
Types of PR
PR is an umbrella term and can take form in many different ways. As a PR agency in Chelmsford, we specialise in both traditional and digital methods. These include (but are not limited to):
- Media Relations – Articles in newspapers and magazines
- Press Releases
- Appearances on TV, Podcasts, Radio etc.
- Influencer Marketing
- Crisis Management
As an elite specialist agency, it is our job to gain you these exposure opportunities. Allow us to liaise with potential matches, generate pitches and write stories on your behalf. Trust us, PR can be an incredibly lengthy project without the help of experts.
Why Do I Need to Build a Relationship with My Customers?
Now more than ever, people are desperate to feel connected. This includes feeling closer to the brands they love. Companies who aren’t working on developing their relationship, are potentially damaging their future.
Below, we go into more detail on the benefits of creating an effective communications strategy…
Retention and Loyalty
The best way to encourage your customers to feel connected is through humanising your brand. More often than not, companies aim to be emotive in their storytelling when it comes to public relations. This is because it generates better brand loyalty leading to customer retention.
If you are able to establish a faithful client base, this gives your company better security in the future. Further, better financial stability. In a changing economic environment, this is extremely important.
Competition
Recently, the internet has meant that many markets have become saturated. With digital technology supplying us all with better variety, this has affected consumer behaviour astronomically. These days, you’re hard pushed to identify a niche market. No matter the size of your segment, there is always going to be someone you are competing with. As we mentioned above, PR can help establish customer loyalty. This will put you a step ahead of your fellow competitors. Moreover, PR aims to place you in front of an interested, mass audience. This offers huge exposure and conversion potential for your business.
Increased Revenue
Last but not least, with your company better visible to your target audience, this will promote sales, leading to an increased revenue. The more attention and purchases you receive, the more potential there is for word of mouth. Before you know it, you’re on your way to becoming a market leader. And what business doesn’t want that?
What Course of Action is Best for Me?
At VerriBerri, we recognise that every business is different from the next. Therefore, we’re dedicated to creating completely bespoke strategies for all of our clients. We take time to get to know and understand the brands we work with. From here, we can get to work on hand-crafting a package that is tailored to you. Carefully considering your target segment, budget and what it is you want to achieve. If you’re after advice on your strategy, our PR agency in Chelmsford can help!
Are Press Releases Still Relevant?
The relevancy of press releases is widely debated among PR practise. However, although slightly dated, press releases can still be remunerative providing they are well executed.
In case you’re unfamiliar, a press release is an official statement made by a business. These are structured in a news-bulletin style and most commonly featured at the back of newspapers. You may want to share an achievement, company announcement or general information.
In our professional opinion, yes, press releases are still relevant. However, they are most successful when paired with other PR and marketing techniques. Providing your story is newsworthy, you shouldn’t overlook the power of a press release. They really can go a long way.
Do I Need Crisis Management?
In short, every company needs crisis management. When you think about it, there are a million and one things that can go wrong. Even as a business owner, there are still a number of things that are somewhat out of your control. For instance, imagine a staff member mishandles a situation with a customer, or you issue a product recall. These are all scenarios that can damage your reputation beyond return. Crisis management is a way of ensuring your reputation remains positive. Our PR agency in Chelmsford is responsible for pinpointing fragilities and weaknesses in your upcoming campaigns. Further, we can manage or minimise damage if a detrimental story breaks in the news. All in all, it is our job to protect your image, no matter what.
Contact Our PR Agency in Chelmsford
If your communications strategy is something you are keen to develop, why not seek professional advice? We can help you identify where your time is best spent and aid with implementing these additions. Our trusted name within the world of PR has meant we receive unique opportunities for the brands we work with.
Our usual style would be to invite you in for a cup of tea and chinwag. However, with this not being possible, we’re more than happy to arrange a long-distance Zoom call! For more information on our services, get in touch with our PR agency in Chelmsford by clicking here. We can’t wait to hear from you!