Marketing is an interesting word when you think about it, because of just how much it encompasses. You’ve got everything from traditional print advertising to billboards and posters on the sides of buses. You’ll be met with adverts on your Google searches as well as influencers on social media carrying out ‘gifted’ campaigns. It’s a minefield and it can be hard to know where to start. Here at VerriBerri, we offer Essex digital marketing services. We would love to take you through why digital marketing can be so effective for your business.
Reach
Unquestionably, one of the biggest benefits of utilising Essex digital marketing services (as opposed to perhaps more traditional marketing avenues like flyering, for instance) is reach. As a business, the internet is an incredibly useful tool to have at your fingertips. Even the platforms which offer you the widest reach, from a traditional marketing perspective; e.g. advertising on TV or radio – pale in comparison to the size of audience you can engage online.
Creativity
Marketing your business digitally provides you with so many different options. When it comes to getting your brand image across online, the world is your photoshopped oyster. You can utilise graphic design, social media, pay-per-click advertising, blog-writing, PR, business development and outreach, podcasts, and even new technologies like virtual reality!
Increasingly, brands are seeing that an organic manner of marketing their brand is what today’s customer wants to see. People, as a rule, are fed up of having salesy jargon shoved down their throat. They want, instead, to find out about a business’ welfare policies.
What Are We On About, We Hear You Ask…
Your brand might get as much attention from its CEO being a podcast guest and talking only very loosely about the company’s service itself, as you would from a more targeted campaign. That’s not always the case, of course, and it’s not to say that you can’t benefit from direct advertising. Of course you can! What we’re saying is that a more holistic approach is definitely what’s needed. Our Essex digital marketing services incorporate the following:
- In-house graphic design.
- Experienced PR team (having secured articles in national online publications).
- Social media experts (several of our team members are, in fact, influencers themselves!).
- Seasoned copywriters (with backgrounds in everything from science to literature).
- SEO specialists.
“Hold Up – I Didn’t Think PR Was Classed As Marketing?..”
Now, this is a contentious topic and for every firm that says PR is entirely disparate from marketing; there are those who say it’s inextricably linked. Here at VerriBerri, we’re of the latter view! Our marketing and PR departments work hand-in-hand to procure our clients the best results, possible. We touched at the start on the importance of brand image and how the digital arena facilitates bolstering that image. Digital PR is just another tool in the marketer’s armoury in enhancing that business image.
Think about it, if you’ve got a business being talked about (whether in terms of its services, products, owner, employees or anything else) in a major online publication, you’re not only getting a wider reach but you’re also going to get people taking more notice. You take that same message and promote it from your brand’s own channels, and whilst you might still garner some success; you’ll likely not do as well because – from the consumer’s perspective – you’re self-promoting. That’s why we’re always so keen to utilise PR in strategies as part of our Essex digital marketing services!
The Growth Of Social Media
If you go back, even a decade, then you’d shock yourself as to just how different the world of social media was. Yes, it was already becoming a huge and permanent global fixture by that point but it didn’t shape or influence in anything like the way it does now. When you’ve got the former POTUS (albeit a far from conventional one) utilising social media as his main channel of communication, then you know that these platforms aren’t to be sniffed at.
Businesses need to accept this as well, and understand the part that a well-rounded collection of social media profiles plays in today’s consumer world. It’s not so much that a lack of social media profiles is an active sin on a company’s part, it just feels like something is lacking. Your business brand lacks a sort of solidity or polished veneer when it isn’t complemented by companion social media profiles (actively maintained, of course).
What Can You Easily Do?
So, what can you as a business owner do to easily boost your social profiles? The thing we’d advise over everything else is consistency. You’re not going to get a huge following overnight, especially as a business. However, in order to see the results from it, it’s worth putting in the work and regularly posting, following, engaging with users and looking for collaborative opportunities.
Sound a bit too much like hard work? Don’t worry! Our Essex digital marketing services include social media account management including content creation, scheduling, posting and any subsequent engagement. Which platforms should you be using? If you’re a stylish, aesthetic brand, then Instagram should be your go-to. Perhaps you’re more corporate-leaning, so consider LinkedIn as your main focus. If you’re a chatty, personable and fun as a company, then Twitter is where you’ll want to converse.
Contact Us
You can see, then, just how important digital marketing services can be to a company, whatever sector you’re in. We’re not outright dismissing conventional marketing, but digital is definitely the way to go.
So, if you’d like to find out more about our Essex digital marketing services, then get in touch! Contact us today on 0376 386 850 or by emailing us at [email protected]. Whether you’re a new start-up looking to establish yourself or an experienced business looking to freshen things up, we’ll have something for you. We’d love to hear from you, just click here.