At VerriBerri, we are an award-winning organic SEO marketing agency in Essex. This means that we work with clients to improve the way their websites perform. By nurturing their site health, we assist in driving online traffic organically. In the process, we aid company growth.
During our 12 years of service, we have assisted hundreds of clients globally. With a portfolio covering a wide range of sectors, there is no challenge that we can’t conquer. What’s more, we are also a multi-service agency. This means that we can offer a complete turnkey solution. More importantly, we can aid you in the other marketing areas that have an impact on your SEO value. The services we currently provide include:
- Search Engine Marketing (SEO and PPC)
- Public Relations and Crisis Management
- Internal Communications
- Social Media Marketing
- Event Management
- Graphic Design
What is SEO? – A simple guide.
Now, you may be feeling a little lost with all the jargon that is out there and understandably so. Search engine optimisation is a minefield, plus an area that not many individuals know a lot about or, understand. Put simply, SEO is a way of modifying your website to improve the way it ranks on search engines like Google. This includes some easy fixes like making changes such as boosting your loading speed, compressing file sizes, and optimising your site for mobile.
You have to remember that Google is a business. Therefore, they want their service to be the very best it can be for their customers. Part of this is making sure that questions get answered quickly. If Google didn’t do this effectively, their platform wouldn’t be fit for purpose. The only way they can do this well is to rank relevant and informative content that fits the search intent well. That’s why good SEO is so important.
Your SEO value is increasingly vital. You have to be ranking highly if you want to be discoverable. Factually, it is the top three options on the search engine results page (SERP) that generate the most traffic.
How Does SEO Work?
Of course, if Google only want to promote the best websites, they need a way of identifying these. Hence, they work on an algorithm. This is essentially criteria that they follow to rank the viability of your pages, posts, and site. The algorithm is said to include the key characteristics of a ‘good’ website. The more of these you achieve, the more you are favoured. Where things become tricky, however, is in not knowing what is included within the algorithm. Nobody knows everything there is besides search engines themselves. After all, if this information was public knowledge, the system wouldn’t be effective.
Therefore, it isn’t quite as simple as looking at a checklist and following each step. Instead, it takes years of experience to learn and gain the know how in order to put your knowledge into practise. This is why so many people employ the help of professionals like our organic SEO marketing agency in Essex. But, how do Google check your website against their algorithm? Thankfully, this part is relatively straight forward. When your website is published, it undergoes a process known as crawling. This is where bots are sent out to index your site. Essentially, they are looking for the key characteristics within Google’s criteria. These bots then report back and your website is ranked off of their findings.
PPC Vs SEO – Is Organic Better?
Now, when you search for information on SEO, you’re likely to have seen the anagram PPC thrown about. This stands for Pay Per Click and refers to the ads you see at the top of the SERP when you Google something. Each time you click on these sites, the business behind them has to pay. In return, they get to rank highly on any keywords they identify as being related to their company. This can even include ranking number one for your biggest competitor’s name. Sounds great, right? Wrong.
There is a lot of debate into whether PPC is better than SEO. Although our organic SEO marketing agency in Essex covers both, we definitely believe the latter to be the better path. This is because it provides a much better long-term strategy. When you stop paying for PPC, you disappear from the SERP. Meanwhile, SEO has a sense of longevity, providing you keep up with the algorithm changes. In addition, search engine optimisation can aid you in building your brands credibility. Google is a trusted source and one used by us all, everyday. Therefore, if they are willing to promote you, this reflects well on you. In 2021, building trust with your audience is crucial for success.
Of course, PPC does come with a whole host of benefits too. If it didn’t, people wouldn’t use it. Both options provide a huge ROI, something that every business owner wants from their marketing. However, PPC is often much quicker than search engine optimisation. Getting your website ranking in the top position takes time. Meanwhile, a PPC campaign can be set up in a matter of minutes.
Despite PPC being faster, it’s important you don’t let your patience get the better of you. Organic search engine marketing is always going to be better quality. Having said this, PPC does still have its uses. When well executed, both methods can work really well in tandem with one another. It’s all about identifying which course of action is the best for your business.
Contact Our Organic SEO Marketing Agency in Essex
As you can hopefully see, the whole SEO process can be a complicated one. It’s no picnic in the park, that’s for sure. Furthermore, the task is made even more difficult by the frequent updates. It can be hard to keep up. The truth is, your site health is fragile and attempting your own optimisation can be detrimental. All in all, this really is a job for the experts.
If you’re looking to improve your ranking organically, why not get in touch? Our team love watching our clients flourish and grow into the brands they’re meant to be. To find out more about our organic SEO marketing agency in Essex you can reach the team by clicking here! Alternatively, give us a call on 01376 386 850.