Starting with an introduction into who we are, VerriBerri is an elite menswear marketing agency. We help men’s fashion brands gain valuable exposure, build their reputation and boost their sales. In other words, we help them grow and flourish into well-established names in their industry.
The popularity of men’s fashion is on the rise. This is likely due to social pressure but, also more of an openness surrounding dressing however you choose. Either way, the male fashion market has become more and more saturated. With fashion brands popping up everywhere, it can be difficult to compete with industry giants such as ASOS. Throwing the pandemic on top of this, your brand may be in need of some serious TLC. Developing an effective marketing strategy now, could just be make or break.
Social Media Marketing
Social media marketing is something none of us can avoid. As soon as you log into Instagram, you’re most likely being marketed to in some way. With 49% of the global population utilising these outlets, social media is one of the easiest ways to be seen by your target audience.
In addition to free exposure, this marketing method also offers value in many other ways. For example, lots of fashion brands utilise social platforms for boosting their SEO, offering customer service and encouraging exclusivity.
Many businesses choose to undertake the management of their own online profiles and fair play. This can be a good way to cut costs when it comes to marketing. However, your virtual identity is fragile. When you make mistakes online, these are there forever. It’s for this reason that people often feel more comfortable working alongside a menswear marketing agency. We know the best route to take, where to spend your time and can assist in generating captivating content. What’s more, we can even create videos and graphics to help you diversify your feed.
Public Relations
Many people think they understand what PR is however, not everyone knows where to start with it. This area of marketing is broad and not many people realise how much value it can bring their business. Well, we’re here to tell you that ignoring PR as a technique is a mistake. When it comes to menswear, there is a lot to be gained from mainstream media and influencer marketing. Starting with press, menswear brands will see the most traction in conventional publications. For instance, daily newspapers, male focused social platforms, and mens magazines. This is because they offer a close match to your target audience. Telling a newsworthy and emotive story is the first hurdle we come to when implementing PR. This is vital.
When you work alongside a menswear marketing agency, we can help you in creating your narrative. Moreover, we have the established relationships to get your story published. Influencer marketing is a modern technique and not one that suits every business. However, when it comes to the fashion industry, utilising content creators can be a great way to gain traction. These individuals have built trust among their audiences. As such, they have an influence over their consumer behaviour, hence the name. When seeing our favourite mini-celebs promoting a brand, we instantly feel inclined to join in. Thus, we make a purchase. Influencer marketing works by gifting your products to a creator or bringing them onboard as a brand ambassador. Think of it as a more modern version of celebrity endorsement.
Search Engine Optimisation
As we touched on before, the menswear market is growing rapidly and now accounts for a total of 26% of the clothing industry. For already existing brands, this means you need to be ready to compete.
SEO is a way for businesses to ensure their website ranks highly on Google. This is especially important given that the top 3 results are the ones who gain the most clicks. The lower down the SERP you rank, the harder you are to discover by new customers. In a saturated market, discoverability is vital.
SEO as a process is extremely difficult. In fact, it takes people years to learn how to get a website climbing through the rankings. Despite the difficulties associated with SEO, it is arguably one of the most important marketing methods for any brand. With your site health being so delicate, there is little room for error. It’s always advisable that you bring in professionals to help you with your website ranking. Without years of experience, you could end up doing more harm than good.
Website Development
The pandemic was something none of us saw coming and if the highstreet wasn’t struggling before, it most definitely is now.
Most of you will know of the Arcadia brand. Unless you’ve been living under a rock, you’ll know that COVID-19 has led them into administration. Under their umbrella were menswear brands Topman and Burton. These retailers relied heavily on footfall in their stores. When lockdown approached, they were in trouble.
Since failing, these two brands have now been brought by online retailers. ASOS have acquired Topshop, Topman, Miss Selfridge and HIIT. Meanwhile, BooHoo have taken over Dorothy Perkins, Wallis and Burton from Arcadia. Hopefully, this shows how much power there is in ecommerce. Brands who refuse to diversify will enter a slippery slope.
For those of you already relying on online sales, you need to make sure your website is up to scratch. It is one thing driving more traffic through SEO; however, you cannot rely on this to increase sales. Whilst search engine optimisation will improve your end user experience, you still need to be making this a priority. By bringing in a menswear marketing agency to help, we can assist in streamlining your website. Afterall, if your site is hard to navigate, customers will go elsewhere.
Contact Us
If you are in need of a menswear marketing agency that can hit the ground running, you’ve come to the right place. We are eager to help brands get back off their feet after the pandemic and thriving how they should. For more information on what we do, please get in touch. You can reach the team by clicking here!