Social media marketing in the UK is consistently on the rise. Each day, more and more companies seem to discover how effective this technique can be. However, where people fall short is in thinking that building an online presence is an easy feat. Well, we can assure you, it is far from it.
VerriBerri is a multi-award-winning agency specialising in social media marketing in the UK. In fact, we help companies all over the world to deliver captivating and unique content to their online followers. Through our efforts, our clients have seen tremendous growth for their brands. In addition, we help businesses to bridge the gap between themselves and their audience; establishing a relationship and loyalty along the way.
Of course, our skills don’t just stop at social media marketing (SMM.) As a full-service agency, this means we can implement a diverse strategy. The services we currently offer include:
- Search Engine Marketing (SEO & PPC)
- Public Relations (PR)
- Social Media Marketing (SMM)
- Graphic Design, Branding and Website Development
- Event Management
How to Make Your SMM More Effective
When outsourcing to a marketing agency, prices can often get out of control. Although there are affordable firms out there, us included, people often view social media as being something they can do themselves. Whilst this can be can good way to cut costs, it’s important you know what you are doing. Unfortunately, social media marketing in the UK is very different to utilising platforms for entertainment. Moreover, your virtual identity is extremely fragile. For best results, it’s always advisable to seek advice from professionals. In the meantime, however, read on to hear our tips on how to make your marketing more effective.
Have a plan
One of the biggest downfalls in a social media strategy is not planning effectively. Like with anything, you need to have a clear idea of what you are going to do and the goals you want to achieve. The best way to set attainable targets is through using the SMART method. This stands for specific, measurable, achievable, relevant and time-based. This is really important so your whole social media team are on the same page. Without objectives, how will you know your SMM is working? Moreover, how do you plan to keep your workforce motivated?
Engage With Your Followers
Secondly, it’s important you are engaging with your followers. Social media should be used as a place to creative conversation and build relationships. Although for bigger companies it may be impossible to reply to everyone, you should definitely be trying. Without your customers, you wouldn’t have a business. Therefore, it is vital that you keep them feeling involved so that they know you care. Without establishing a connection, you could find yourselves loosing custom to your fellow competitors.
Don’t Be Too Pushy
Although marketing does aim to sell more of your good/service, you shouldn’t be too pushy. The common difference between marketing and advertising is that marketing is supposed to be more subtle. Although advertising has worked for years, people seem to be becoming more adverse to it recently. Therefore, putting out too much salesy content will put off your followers. Instead, aim to be informative, helpful and friendly. The general public will value this far more.
Use CTA’s
Now, we’re aware that we just told you not to be too forceful however, when used correctly, CTA’s can really boost your engagement. CTA stands for Call To Action. This refers to imperative phrases such as ‘get in touch’ ‘follow us for more’ ‘like our page’ etc. Although you may think these are too demanding, utilising these where appropriate can be really effective. Of course, it is important you don’t use too many however. Otherwise you will fall into the trap of being too pushy. It’s a fine line.
Track Your Results
One of the biggest benefits of social media marketing in the UK is how measurable it is. Unlike some other methods, it’s really easy to keep track of your results. Despite this, we often have clients come to us not even knowing that social media analytics existed. These are a really valuable tool as they tell you what content your audience like and when you should be posting. Following these trends should aid you in generating more interaction on your posts.
How A Professional Team Can Add Value
When creating content for your feed, it can be really difficult to keep things creative. Despite this, it’s the more diverse posts that gain your profile the most attention. When you work alongside a professional agency like ourselves, we can offer a larger range of multimedia. This includes creating videos and graphics for you to share. Whilst you could create these yourselves, not many people know where to start. Moreover, you may not know how to make information more digestible. Why not let us take the weight off your shoulders?
In addition to making your feed more interesting, we also know what your audience actually want to see. What’s more, we know where you should be posting. It’s all very well uploading snaps to Instagram but if this platform doesn’t reach your target audience, your time will be wasted. Let us help identify the best outlets for you.
When you run a business, we know that you very rarely have free time. Therefore, it’s unlikely you’re going to want to add the weight of marketing on top of that. As a growing agency, we always make sure we have enough time to dedicate to each of our clients. This means, we can give your brand the attention it deserves. Sit back and relax whilst we take control.
Get in Touch
If your brand is in need of social media marketing in the UK, you’ve certainly come to the right place. We love helping companies thrive and get to the forefront of their industry. If this is something you’d like to know more about, why not get in touch? You can reach the team by clicking here!