At VerriBerri, we are a well-known social media agency in Chelmsford. We have been operating in this field for over a decade and have grown to be the biggest marketing firm in Essex. During our time, we have helped many businesses build their online presence which has aided them in their success. The work we do for our clients is highly rewarding and helping them flourish is what we do best. If you are after help with your social media profiles, you have come to the right place!
Main Benefits of Social Media Marketing
- SEO. Building your following on social media helps you appear more trustworthy. Moreover, it shows that people enjoy the content you put out. Google value this. Hence, social media can massively improve your ranking on the SERP.
- Visibility. Platforms such as TikTok, Instagram, Twitter, PInterest, Reddit, and Facebook have a huge reach both nationally and internationally. Social media marketing aims to place you in direct view of your target segment.
- Reputation. Sharing content that is helpful, emotive or showcases your products will help improve your reputation. These types of content humanise your brand and build your credibility.
- Loyalty. Keeping your content personable helps you to create an online community. With this, your followers will feel more valued and connected. All in all, this promotes brand loyalty and repeat purchase.
- Sales. If people are impressed with your content, they are likely to go one step further by visiting your website. Providing your site is helpful and has been structured well, this will convert to sales. What more could you ask for?
Common Mistakes People Make
Understandably, some businesses choose to tackle their own social media. This can be a great way for you to cut costs. Regardless, this is only a viable option if you know how to properly execute social media marketing. Although it may seem simple on the surface, it can actually be quite a tricky process. One of the biggest mistakes people make is in ignoring their analytics. This is an available feature on most platforms and gives a valuable insight into what your followers like to see. Moreover, these statistics show when you should be posting and how much engagement you are receiving. From here, you can use these to excel your social media marketing and improve your results. One of the biggest negatives of social media marketing is simply how lengthy the process can sometimes be. When you own a business, time is usually in short supply. If you don’t have enough time to dedicate to the cause as is, responding to your followers is going to become an afterthought. Social media platforms should be used as a place for conversation.
Not engaging with your followers could quickly lead to a damaged reputation, resulting in detrimental reviews and negative word of mouth. Everyone knows using hashtags is a great way to boost the reach of a post. Despite this, not many people actually know how to use these effectively. Hashtags have an entire algorithm of their own and one that can be hard to get to grips with. This is often where people struggle without the help of experts like our social media agency in Chelmsford. If this is becoming an issue, you definitely need to tackle it. In the meantime, make sure your hashtags are relevant and sit at the right level of popularity.
The Benefits of Using an Agency for Your Social Media
For best results from your social media marketing, it is always best to seek advice from professionals in this industry. There is a lot to consider before putting content out and many people over-look how time-intensive this can be. Working with our social media agency in Chelmsford means you can spend more time doing what it is that you do best. Let us take control of your posts and interacting with potential customers. Social media is hugely popular which means variety in platforms is high. Despite this, the main four used for business are Instagram, LinkedIn, Twitter and Facebook. When working alongside a professional team, we have a wealth of knowledge in consumer behaviour. This means we can pinpoint where your time is best spent and what content you should be putting out. In other words, we can help you to identify your space within the social media world. With so many markets being saturated, it can be tricky to create original and unique content. This is made more difficult if you are not creatively minded.
At our social media agency in Chelmsford, we have an entire team dedicated to producing content for our clients. Ideation is never in short supply and we’re always ready to get stuck into a new project. If bespoke content is something you’re struggling to create, we can help! We’ll even get our graphic design team involved to create diversity among your feed. In addition to being social media elites, VerriBerri can also assist with your other marketing needs. We are a full-service agency meaning we have teams specialising in a range of different areas. Should you want to develop your strategy further down the line, you can do this with no fuss. Working with one team rather than multiple simply helps communication run much more seamlessly. Our current services include search engine optimisation, event management, public relations and graphic design.
Contact Our Social Media Agency in Chelmsford
With over 45 million social media users in the UK, implementing this in your strategy seems simple common sense. Despite this, many businesses are still missing out on what an online presence has to offer. We understand that being creative isn’t everyone’s forte. That’s why we’re here! Don’t hold yourselves back. Why not get us to handle your social media?
Second to loving a cuppa, we enjoy chatting with inspiring brands that are passionate about their long-term success. If you’re looking to secure your future, we want to help! For more information, contact our social media agency in Chelmsford by clicking here.