As a LinkedIn marketing agency, we have of course, really got to know the platform over time. Maybe that makes us biased, however, we truly believe it is one of the most powerful tools for any business. This is especially true for those of you operating in a B2B market. Despite its many uses, many companies still overlook what it has to offer by not using the platform at all. What’s more, even those of you who are avid users of LinkedIn tend to miss tricks when it comes to utilising the outlet effectively.
This is where we come in. At VerriBerri, we are a team of experts in all things social media, LinkedIn specifically. We make it our mission to help our clients grow and communicate better with their audiences. Having used the platform throughout our entire 12 years of service, we have generated lots of work from this source. With our help, we hope to get our customers seeing the same success we have. Trust us, you won’t be disappointed.
The Background of LinkedIn
Before diving straight in, first allow us to give you a brief look at the background of LinkedIn. This platform was founded all the way back in 2002 and still remains extremely popular. Despite many other platforms failing, LinkedIn remains strong simply because it offers such a great USP. As you may well be aware, this outlet was built purely for the purpose of making it easier for businesses to network.
Fast forward to present day and the platform now has over 660 million users globally. Within this figure it’s reported that nearly 30.9 million of these users are British. Spanning over more than 200 countries, LinkedIn really is a giant when it comes to the social media industry.
In terms of their demographics, it comes as no surprise that LinkedIn appeals mainly to both men and women in business. There is still a societal bias towards men with correlates with the proven fact more males are working in higher positions; therefore the platform is still predominantly male. Typically, the age demographic of their users is people in the 25-34 category. The second highest age bracket is 35-54.
Uses of LinkedIn for Business
As a LinkedIn marketing agency, we’re often asked what this platform really has to offer. It seems that although social media is spiralling in popularity, some people are still not convinced it is all it’s cracked up to be. Well, we’re here to educate you on the many uses that LinkedIn boasts for business. Let’s take a closer look at some of its key attributes.
Recruitment
Although you may find this a little trivial of us to mention, many people fail to observe just how good the LinkedIn recruitment tool is. When it comes to hiring, there are lots of different companies you can use. Despite this, LinkedIn offers the perfect place to find more skilled and experienced applicants.
If your budget for recruitment is small however, you can also use LinkedIn to find new team members without having to pay. Commonly, this platform is used for headhunting. With each user having their own profile, this makes approaching the right candidates easy.
Brand Recognition
With so many people using LinkedIn every day, posting content here will of course improve your brands visibility. Unless someone knows of your existence, they’re not going to know to use your company when they need your services. Therefore, constructing your virtual identity and keeping up appearances will help put you on the map. If you can get your content spot on, this should eventually help you to convert your connections into clients.
Where people often need the help of a LinkedIn marketing agency however, is when it comes to actually posting the content. Knowing how to do this effectively is one thing but knowing what to actually post is a whole other ball game. The posts you put out need to flaunt your assets whilst remaining professional and engaging. If coming up with unique ideas are something you’re struggling with, our team would be happy to assist.
Business Development
If you’re not already clued up on the part LinkedIn can play in business development, then you need to be. As we touched on earlier, lots of our clients come to us off the back of the work we do here. So far, the time we spend working on this platform has an extremely high ROI rate.
Outreach is one of the easiest ways to gain new business through LinkedIn. Connecting and networking with other businesses who you think may need what you offer is a great way to make sales. What’s more, simply putting your name out there will help to generate more word of mouth. This will help contribute to your brand recognition. The more established you are in your sector, the more comfortable people feel when working with you.
Reputation
Finally, LinkedIn can go a long way in boosting your company’s reputation. As our LinkedIn marketing agency knows, first impressions are a critical part in converting potential customers into clients.
At VerriBerri, we are also experts in the world of crisis management. Therefore, we know that fixing a damaged reputation is sometimes impossible. By putting out professional content on LinkedIn, you can go a long way in proving your reliability and skill. This will of course help in boosting sales and the long term growth of your business.
Contact Our LinkedIn Marketing Agency
As business owners, we know implementing change such as adapting your marketing strategy can be daunting. Despite the small risk involved, keeping your business evolving is what will keep you turning a profit.
Before choosing a company to work with, you first need to be confident in their delivery. At VerriBerri, we are a multi-award-winning agency offering over a decade of experience to our clients. We offer all potential new partners a completely free proposal that is unique to the individual. By doing this, we allow you the time you need to do your research and pick the right agency for you.
If our LinkedIn marketing agency does sound like the perfect match for your firm, why not get in touch? We’d love to advise further on how we can help your company to flourish. To reach the team, you can do so by clicking here.