As an SEO agency in Colchester, we appreciate all the work that goes into getting a clients website ranking. As the general public however, you may mistake search engine optimisation as an easy task. This is where you would, unfortunately, be wrong. If you have carried out research into this marketing method, you will be well aware that it is all centred around one thing. The Google algorithm. This is what Google have put in place to weed out the ‘bad’ websites. In order to do things properly, you need the combined experience and knowledge of an expert SEO team in Essex.
VerriBerri is an SEO agency in Colchester. Based in the heart of Essex, we’re well versed on the attributes Google want to be hit with when they index your site. We have worked with clients in a range of industries from fintech companies all the way through to fashion retailers. No matter how big or small your company is, we have the ability to help you reach dizzying heights. Not only will our work enhance your visibility but it will also help you on your way to a higher turnover.
Why You Need SEO
Whenever we do anything these days, the internet usually plays a part in every task. Therefore, the amount of searches Google receive are astronomical. In fact, it is reported that this figure currently sits at around 3.5 billion per day. Within these 3.5 billion searchers, the majority will choose one of the very first organic results that appears in front of them. The lower you position down the SERP, typically, the lower your site traffic from new customers will be. And, where are these consumers going? Straight towards your biggest competitor. By optimising your site to its full potential, you have the ability to harvest the most traffic possible. If you have a professional team working on this, it is likely you will start to overtake others in your industry pretty quickly. By driving more people to your website, this will naturally mean more sales.
That is if your website is built well, anyway. Of course, this will contribute to the long term growth of your business, both internally and externally. Isn’t that every business owners dream. Last but by no means least, we can then touch on how SEO helps improve your end user experience. As we’ll go more in-depth on shortly, certain SEO features will help improve your website. For example, fixing broken links. Other SEO factors will help to make your site more fluid and helpful to potential customers. Not only will this result in more sales but it will also help to boost your reputation. Overall, SEO is a digital marketing method that boasts many different benefits to those who utilise it.
How to Boost Your Place on the SERP
To allow you a better insight into how SEO works, allow our Colchester SEO agency to run through the basics on how a company boosts their ranking. These features can be categorised into both on-site and off-site optimisation. To state what is somewhat obvious, on-site SEO consists of methods carried out on your website. Meanwhile, off-site optimisation covers external measures to boost your SEO value.
Content Creation
When we discuss content creation, this covers blog posts and landing pages as well as other multimedia. The reason written content is so valuable is simply because it offers a platform for you to answer potential questions which Google may be asked. By including keywords these help indicate to Google what your content is about as well adding context to your writing. For instance, the keyword in this post is ‘SEO agency in Colchester.’ In order for your content to be fully optimised, you need to be aware of keyword density. Ideally, a blog should consist of 1,000 words minimum. Within this, a key phrase should be mentioned roughly 5-6 times.
Although not confirmed by Google, many SEO professionals agree that spelling and grammar affects the way you rank. It may not be a direct cause of poor SEO but it definitely damages your bounce rate. (This term refers to how many people click off of a website after only viewing one page.) This would suggest that their question was not answered or the website was not useful for them. If you are making frequent mistakes, this makes you appear insipid and this drives potential customers away. The higher your bounce rate, the lower you will begin to rank.
As well as writing, you also need to consider formatting and other ways to keep people engaged. Using subheadings and bullet points help to make information more palatable. Similarly, including images and videos throughout your website helps to hold people’s attention.
Back-End Optimisation
By back-end optimisation, we are referring to adapting the back-end of a site to be more SEO friendly. This is where things start to become more technical and expert knowledge is definitely required.
‘Mobilegeddon’ is a well-known term used in SEO practise. It refers to the Google algorithm update which took place in 2015. This update recognised the popularity of using the internet on our phones. Essentially, this is when Google started favouring those sites that were optimised for this kind of usage. In this day and age, if your business does not have a mobile version of their website, you’re going to be penalised.
In addition to the above, you also need to consider other aspects such as meta-descriptions. These are what appear under a search option giving a brief overview of what said page covers. These act as attention-grabbers and should be punchy. Implementing these will help boost your SEO and bring more people your way.
There are lots of other things to consider here however we’d be here for hours if we covered everything. The truth is SEO isn’t something that can be taught in a few paragraphs.
EAT
Finally, let’s cover EAT. This is an anagram that Google use to help them assess a business’s website. It stands for:
- expertise,
- authoritativeness and
- trustworthiness.
As we mentioned earlier, there are a number of things you can do outside of your website to help you rank better. This is where social media and digital PR come into the mix. If you’re able to build a following on your social media platforms, this helps prove elements of EAT. This is because it shows Google that your content is liked by many.
As well as this, appearing in online publications will generate you back links. This is something our SEO agency in Colchester knows like the backs of our hands. Without going too in-depth, this is where one site links back to another. The bigger these publications are, the more Google appreciates their opinion. The bottom line is, if you weren’t trustworthy, large press outlets wouldn’t work with you. You can read more information about back linking here if you’d like to know more.
Contact Our SEO Agency in Colchester
As you can see, understanding SEO is a headache and a half. Having said that, if you’d like to speak to experts in this field, why not reach out? For further information, to discuss our services and for a free proposal, click here!