Menswear PR Agency: Growing Your Brand
For a long time, there’s been a stigma surrounding men who like fashion. In more recent times, however, the demand for more stylish menswear has soared. Last year, the male clothing market saw a 4.1% increase in terms of growth. Comparatively, the female clothing sector only saw 3.7% growth; which had historically been much higher. Although this is now slowing, the market still remains one that is rife with competition. Gone are the times where women have more clothing options than men. Naturally, for brands, however, this makes their job of standing out much more difficult.
At VerriBerri, we are a menswear PR agency, dedicated to helping our clients grow by bringing their visions to life. Our team is made up of young, creative and inspiring individuals that love utilising their skillsets to help people. We have been in the industry for 12 years now and during this time, we have won lots of awards for our hard work. From our MD securing ‘Businessperson of the year’ to our team winning ‘Best Marketing & PR agency’, we’re not shy in boasting about our spectacular achievements.
In addition to specialising in PR, we have also hired experts in other areas too. Being a full-service agency, there is always plenty of scope for developing your strategy as budgets grow. Some of the other areas we cover include:
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Management
- Event Management
- Graphic Design
- Internal Communications
- Business Development
- Videography
- Photography
What Are Public Relations?
The aim of any PR campaign is to essentially bridge the gap between a brand and their target audience. In other words, it’s all about bringing you closer to your consumers. This can be done through a range of different techniques. For example, influencer marketing or articles in the press to name a few.
How A Menswear PR Agency Adds Value
Starting with the most obvious, PR is all about improving your businesses visibility. Sadly, the high-street is slowly dying and as this happens, more brands are turning to ecommerce. Whilst the internet may be much more convenient for many, there are plenty of security risks when buying online. Making a website has never been easier and with this, fraudulent companies are popping up everywhere. As a result, consumers have had to become much smarter when shopping. This has led to many simply sticking with the brands they know or are recommended to them. Public relations are a great tool when it comes to establishing yourselves in your market. The more people see of your menswear brand, the more comfortable they become when buying from you. PR will help drive more traffic to your site, resulting in an increase in sales. Having articles published in sources that appeals to a similar demographic to you is of course going to attract your target audience. Similarly, so will influencer campaigns. Ask yourselves, how many times have you purchased or considered buying something off the back of seeing someone promote the brand on social media?
Exactly. You don’t need to be clued up on marketing to know why reaching your target audience is so important. This is why bringing in a menswear PR agency to help boost your brand is so vital. We all know that reputation is important. With first impressions being formed so quickly; within the first 7 seconds in fact, getting things right from the off is vital. Once an opinion is formed, it can be difficult to change people’s minds about a brand. With the right PR team behind you, we can help to solidify your reputation and increase your brand recognition.
Publications
Despite being one of the more traditional forms of PR, media publications still remain one of the best ways to improve your recognition. As a menswear PR agency, we suggest a concoction of both mainstream media as well as industry specific too.
Although difficult to say without knowing more specific details about your business, most menswear companies are targeting the general public. This makes mainstream publications vital if you want to reach even some of the most unexpected candidates. Similarly, industry specific publications such as GQ magazine are also likely to have a similar reader demographic. With this in mind, a blend of the two will supply an impressive ROI.
Influencer Marketing
It’s thought that for every £1 spent on influencer marketing, a company will make £6 back. This is obviously makes this form of PR a no brainer. Social media sites Instagram and YouTube have grown in popularity, as have their creators. Certain users on this platform have been able brand themselves as ‘influencers’ as the following they have builds. By constructing a trusted relationship and community amongst their fans, they have become quite an influence on many aspects of their lives. This means that if they then promote a product, their audience are likely to want it too. Although the core fundamentals may be different, influencer marketing is similar to celebrity endorsement in terms of the impact it has.
Crisis Management
Crisis management is one area of PR that often gets forgotten about. Although you may think your reputation is bulletproof, nobody is immune to being criticised by the press. Our job as reputation management experts is to ensure damage is minimised in the result of a crisis. Alternatively, we will also always try and stop detrimental stories from hitting the news where possible. Crisis management is simply a way to invest in the future of your company. Those of you without a team behind you are likely to find yourselves in hot water if things were to go wrong. Once this happens, reconstructing your reputation can sometimes be impossible.
Contact Our Menswear PR Agency
Understandably, lots of businesses are apprehensive when it comes to PR. Granted, it can definitely be a somewhat unpredictable terrain to tread. In order to stop clients from being disappointed, we decided to introduce our PR guarantee. This way, you can be confident that we will always deliver what is promised, if not more.
If our PR agency sounds like the perfect addition to your company, why not get in touch? We love watching companies flourish from our hard work. To do so, click here!