VerriBerri are the perfect partnership for you. Based in the heart of Essex, we are a property PR agency working across the UK. Our team is made up of various departments who are dedicated to the work that we do. We love helping others grow their businesses, it’s what fuels our happiness! Watching companies grow from our efforts makes all the hard work worth it and we love having new companies come onboard. Each of us have our own unique skills as well as being specialists in various areas of marketing. Should you wish to expand your marketing strategy down the line, some of the other services we offer consist of:
- Social Media Management
- Search Engine Optimisation
- Pay Per Click
- Event Management
- Graphic Design
- Business Development.
What Is Public Relations? How Does it Work?
In case you were unfamiliar with the term, PR is all about connecting a brand with their audience. It’s a way of bridging the gap between the two, all whilst solidifying your name in their memory. Being in the property industry, you’re more likely to benefit from the more traditional methods of PR. By this, we mean making movements through press coverage. However, other areas of PR include more modern techniques such as influencer campaigns. As a property PR agency, it’s our job to do all of the leg work; the behind-the-scenes aspects that the end consumer doesn’t see. For instance, we would be the ones utilising our connections to gain you press exposure. If we’re then successful, in most circumstances, we’re then responsible for writing up these articles. As you can see, from start to finish, this can easily become a lengthy process. If you’re short on time, it may work out more cost-efficient to outsource this work to professionals. With PR, it’s not always what you know but who.
Where Do I Start?
Change can be daunting for business owners and we understand that. Not knowing how something is going to come off can be nerve wracking. Having said that, we promise you’re in safe hands with our property PR agency. Now that’s been said, let’s explore some of your options going forward.
Mainstream Media
If you’re trying to tap into a B2C market, mainstream media is definitely going to be your go to. The main benefit of these sorts of outlets is simply how expansive their reach is. The news touches us all in some capacity or another. Therefore, appearing in these kinds of publications can target even some of the most unexpected corners of your client base.
Similarly, B2B businesses working in property can also benefit from these platforms. Simply being there for others to see is how you promote brand recognition. The more people see of your brand, the more likely they are to remember you. Then, when it comes to needing your services, they’ll be more comfortable with utilising your brand.
Industry-Specific Media
For those of you trying to reach other businesses, industry-specific media can be a great place to begin. As business decision makers, we’re often looking for the opinions of others in order to justify what we do. If quality industry sources are willing to put the trust of their readers on the line by sharing your business, they must be confident in your ability. This will then rub off on their readers and before you know it, you become more established and indeed, well trusted within the industry.
Crisis Management
Crisis management is one area our property PR agency delve into quite often. When working with buildings, there are a number of things that can go wrong. Whilst positive press can be ground-breaking for your business, negative press can be detrimental to your reputation. All it takes is for one person to complain and journalists to catch wind and you could find yourself in a sticky situation. Why not consider minimising the risk by utilising the work of crisis management experts? It’s our job to stop hurtful news stories from hitting the press. Alternatively, if you’re already in the midst of a crisis, we can help control the damage.
What You’ll Love About Us
Journalists are unpredictable at the best of times. This makes the job of our agency difficult to navigate. What’s more, it can leave customers feeling like they’ve wasted their money. Naturally, we’d never want our clients to feel disappointed in our services. It’s for this reason that we started exploring options as to how we could combat this issue. With that, our PR guarantee was created. We want you to be confident in our skills. By having our promise in place, you can be rest assured that you won’t experience any nasty surprises along the way.
Trying to build relationships with contacts in the field can be difficult. Gaining the initial traction can feel almost impossible, especially when you’re doing this for yourselves. At VerriBerri, we have been operating for well over a decade. This means we have had plenty of time to build a network of quality connections within the journalism industry. With our expertise and contacts on side, this offers up the perfect starting position for a PR campaign that works. Not only that, but one that hits the spot first time.
As I’m sure you’re aware, the property industry encompasses many different trades. This means that the marketing we carry out will need to be different for all of you. It’s for this reason exactly that we put a lot of time into hand-making bespoke packages for each of our different clients. This way, we’re able to perfectly tailor our services to suit your target audience and budget amongst other attributes.
Get in Touch
If the help of our property PR agency sounds like your perfect companion for 2021, why not get in touch? We love being able to get our teeth sunk into new projects and we can’t wait to hear from you. If you’d like to reach out, you can do so by clicking here!