Utilizing a construction marketing agency is something that lots of companies in the industry do. Having worked with businesses varying from small start-ups to well-established conglomerates; VerriBerri are well versed in the ins and outs of construction.
Specialising in public relations, social media management, graphic design and more; our construction marketing agency has what it takes to give you the break-through you deserve.
Our Experience with Construction Marketing
Knowledge and expertise in what you are working on is important with anything. Without knowing anything about what you are marketing, how are you supposed to even start? Our team here at VerriBerri have vast experience in the construction industry; including being ‘on the ground’; putting us a step above the rest. What’s more, having this insight has helped us on so many occasions when trying to navigate through technical specs and industry specific knowledge.
Construction is a very niche market. Most companies in the industry either need marketing or they won’t. It’s not like other sectors where they can pick and choose. Moreover, it is important your marketing strategy is very carefully thought out and specific to you. Our construction marketing agency has almost 12 years of experience in identifying target demographics meaning we are more than confident in our ability.
Why Your Company Needs Marketing
Through the years many companies have had to modernise to keep up with their competitors. Comparatively, the construction industry has stayed quite stagnant. Whilst the need to revolutionise isn’t quite so integral here; eventually you may start missing out by not having a strong online presence. On the surface, social media seems like it may be quite simple to create and manage but actually it can be massively time consuming. With a multitude of things to consider, many people like to outsource this responsibility to marketing agencies in order to take the strain off them.
As I’m sure you’re well aware, certain areas of the trade are in a very saturated market. When this happens, getting your name out there can be hard. Investing in marketing will bring you a step ahead of your competitors putting you at the forefront.
Types of Marketing
Not every type of marketing will suit every business. With multiple factors coming into play, it can be hard to know which avenues will give you the best ROI. This is often where companies find using a construction marketing agency like ours helpful so as not to waste time elsewhere. This being said, let’s take a look at some of the types of marketing that may benefit you.
Optimizing Your Website
Believe it or not, there are many companies out there without websites. Unfortunately for those of you in this situation, relying on word of mouth just isn’t enough anymore. With a flooded market and people going online to look for recommendations; you are missing out on a lot of potential customers. Having established that everyone needs to be entering the modern era, we now have the issue of optimizing your website to take on.
Research has shown 28% of internet users stop engaging with websites when their layout or content aren’t aesthetically pleasing. Now I’ve let that statistic sit with you for a moment, you may be asking what is ‘attractive?’ The fact of the matter is, ‘pretty’ has a different definition with everyone. Your website may appeal to some and not to others however, what it should do is appeal to the majority of your target audience. This is where our marketing agency can help!
Now let’s move onto mobile phone optimization. According to a study in 2018, 48.2% of website traffic worldwide came from mobile devices. For those of you uneducated in the creation of websites, optimizing them for smartphones unfortunately isn’t as simple as building a website and it just ‘working.’ There are other factors to consider such as the limitations of mobile phones. Not being able to hover for example.
Social Media Management
Social media management is a funny one. Although it’s something we always rave about, it isn’t perfect for everyone. Having said this, it is important you know what service specifically you are trying to sell before you take on this responsibility. If you were, for example trying to sell a loft conversion service, socials would be great! You could share tips or photos of your work and you will most likely do well. Subsequently, selling plumbing parts may not be quite so effective.
Being able to see examples of your work on an easily accessible platform like Instagram is highly likely to appeal to audiences looking to improve their homes. Going further, consumers have the ability to share your work with others meaning wider engagement for you. When asking for recommendations from friends, it is much easier to say ‘I’ll send you a link’ than write down their website.
Public Relations
With both national and international contacts, our clients benefit from all kinds of exposure when it comes to working with us on PR. The main mistake people make when it comes to public relations is when they stick too closely to industry press. Although this is a great place to start, where applicable, mainstream press can be highly desirable as well. When you think about it, when looking for a plumber, how often do you look in industry specific media? Many people simply pick up the paper, scroll online or have made note of your company after hearing your advert on the radio.
To roundup, PR is very much about who your media contacts are. Our construction marketing agency have been successful in helping companies get their brand into both industry and mainstream press and we have seen first-hand how much this has boosted their brands.
Contact Our Construction Marketing Agency
Of course, I could go on and on about the benefits of marketing your product, but we would be here forever. The fact of the matter is you’re in a difficult industry to market. Much like I’m sure you are, we are experts in our industry. This being said, our companies can complement each other perfectly. We would be more than happy to work alongside your brand to come up with the best ways to boost your image. To find out more, get in touch by clicking here.