How A Restaurant PR Agency Can Put A Good Taste In Your Mouth
With an overwhelming variety of restaurants available to the average consumer (pun intended), a restaurant PR agency is near essential! Whilst we have no doubt that you’re exceptional food speaks for itself, you can’t deny the existence of competition. It doesn’t matter what style of cuisine or dining experience you’re interested in. A Google search will give you results. It always does. The problem is, how can you make sure that YOU are one of the results?
Your flavours may be phenomenal but your restaurant must be known in order for you to tantalize your customers’ taste buds. To make sure your restaurant is known, you need to stand out against the competition. To stand out against the competition, you need quality PR. The team here at VerriBerri, a leading restaurant PR agency in Essex, has put together this blog discussing the ways in which a PR agency can benefit your restaurant.
Boost Your Reputation And Image
It doesn’t take much more than an appearance is a couple of renowned magazines for attention to start flooding your way. This could be an industry-leading B2B publication – building your reputation amongst other industry professionals. Or B2C publications, placing your restaurant in the eyes of the general public. Writing about your own restaurant is all well and good, but if someone else writes about it, that’s even better.
The PR team at a restaurant PR agency will be well-prepared to get immersed in your business. They will take it upon themselves to fully understand your restaurant’s core message. As well as the qualities and traits that make it such a unique, desirable location. They will then present this information to journalists in such an enticing way, that publications will be queueing up to hear what your restaurant has to say.
SEO Is Never Not Important
Whilst many pray that, one day, SEO won’t be such an important marketing strategy, at the moment this is not the case. SEO stands for Search Engine Optimisation. At its core, SEO is the reason websites get seen. This is because SERPs (Search Engine Results Pages) use SEO to work out which websites should rank higher. To put it simply, if you have bad SEO value, your website is far less likely to be seen. Your restaurant could be the most luxurious place in town. The food could be plated like a work of art and taste devine. But your tables will remain empty if nobody knows you. Obviously you may catch a few eyes of folk walking past, but a restaurant PR agency can help to increase your SEO value and catch as many eyes as you possibly can. There are a multitude of things you can do to improve your SEO value. Keyword content optimization is one of them. This involves looking through all the pages on your website. You will need to work out what phrases you want to rank for and then identify how many times these phrases appear across your site. The chances are, they won’t appear nearly enough. But remember! Over-placing keywords is not a good idea.
Cramming in too many keywords for the sake of it will actually have a negative impact on your website’s SEO value. A team of PR pros will be able to find the perfect balance. Incorporating regular and consistent blog posts into your website is another great way to boost your SEO value. This is an impressive way to show off your expertise around food, drink and hospitality. But on top of this, it will really help you to up your ranking on the SERPs. All in all, it’s not that hard to rank higher on Google. But it does take frequent groundwork and a great deal of patience. A lot of restaurant owners don’t have the time to work on their SEO. Others simply don’t want to. But, hey, that’s exactly what we’re here for! A restaurant PR agency, like VerriBerri, would be more than happy to take the lead on your website’s SEO.
Why Wouldn’t You Be On Instagram?
Have you ever heard of food porn? If not, allow us to explain. A delicately presented, minimalistic main course, complete with edible flowers. That’s food porn. A quadruple-decker cheese burger with a side of mouthwatering mac ‘n’ cheese. That’s food porn. Hell, even a really decent looking sandwich could be food porn. If you’re proud of your food, why wouldn’t you want to show it off to the hungry public? A picture-centric platform, like Instagram, is an excellent way of amplifying the aesthetic appeal of your food. Maybe even the interior and exterior of your restaurant too!
The social media team at a restaurant PR agency are in the perfect position to help you get the most out of social media. They will be able to design your page; keep it up to date and enticing to potential followers/customers; grow and engage with your following. Ultimately securing you much more business by getting your name out there amongst the masses!
Incentivise Google Reviews
Positive Google reviews are the lifeblood of your restaurant. Okay, that’s not strictly true. But the more positive reviews your restaurant has, the better it will do. That may as well be fact. Not only will more positive reviews make you more trustworthy to a potential customer. But they will also make you more trustworthy to Google, meaning you’re more like to be seen.
The difficulty is, not many people leave reviews, even if they love the food. In fact, people are more likely to leave a review about a particularly negative experience than a really positive one. But if they have some sort of incentive to leave a positive review… Well, that changes things. Perhaps you could offer a discount on their meal if they leave a review, or maybe even a free side or drink. Bare in mind this shouldn’t be bribery for five-star reviews only. You want the review to be honest, but if your restaurant’s good then there’s no reason why it shouldn’t be.
Here at the restaurant marketing agency, VerriBerri, we’re not experts in plating a meal or rattling off the whole specials board without stopping to think. But we are experts in PR and marketing. Considering the current pandemic, many restaurants need all the help they can get. We’d be more than happy to talk to you about what we can do to help your restaurant business grow. Get in touch today on 01376 386 850 or click here.