A Guide to Social Media Marketing By Award-Winning Agency In Essex
With over two billion people using socials globally, social media marketing has become an increasingly important tool for brands. Platforms like Facebook and Twitter allow businesses to connect with their target audience instantly. As a result, you can share important information and promote your products before receiving instant thoughts from your customers.
Here at VerriBerri – a leading social media marketing agency in Essex; we understand the value of social media for your business. With more than a decade’s worth of experience in the industry, we will build an effective, bespoke social media marketing strategy. We recognise that one size doesn’t fit all. While one platform may work for one brand, it may not necessarily be relevant for your businesses. Therefore, the social media team at VerriBerri carefully consider the most suitable platforms for your company.
We spoke to our social media marketing team to give us the rundown on the most popular social media platforms and their benefits for businesses:
Twitter
Launched in 2006, Twitter is one of the oldest social media platforms on our list. It also the fastest growing social media network – which is unsurprising given the number of features it offers to both businesses and customers. Both of these audiences can create a profile. There is nothing to differentiate the two, except for verification. This is reserved for well-known individuals and large corporations. For businesses, you should look at your Twitter profile as a window to your company. After seeing your Tweets, users will visit your profile to find out more information about you and look at what you’re interacting with. As a result, it’s important to ensure whatever you’re putting out is relevant to your brand and doesn’t cause any unnecessary backlash.
That’s where VerriBerri’s social media marketing in Essex comes in! Whether it’s tagging into the latest memes or linking to national news, our social team aim to create content that will raise brand awareness without attracting any negative attention. When it comes to creating content for Twitter, we believe in the three E’s – engaging, entertaining and exciting. Our team transforms even the most technical and complex subjects into interesting and thought-provoking posts.
Facebook is the grandfather of social media. It was founded in 2004 for American university students but was rolled out to the general public within a year. Since inception, Facebook has been utilised by businesses as a means of communicating with customers. Companies have the ability to set up a dedicated Facebook page for their business. The page acts as a central hub for sharing details about your company and posting content. Facebook allows for users to share this content onto their own Facebook profile, which enables a quicker spread of information.
Here at VerriBerri, we are a highly skilled social media marketing agency in Essex with years of experience creating content for Facebook. Our dedicated social media team stays up-to-date with the latest algorithm changes on the platform. This ensures all of the content we are producing reaches the maximum number of users and engagement. As a result, your Facebook page likes are guaranteed to increase.
Instagram is one of the newest social media platforms but that doesn’t mean it isn’t popular. In fact, the platform has over one billion users – with a large majority of users fitting into the 18 to 24 year old age bracket (75%). Similar to the above platforms, Instagram allows you to create a profile. While Facebook and Twitter were founded on sharing text updates, Instagram allowed users to share photos with their followers.
While other social media platforms have begun to adopt this feature, Instagram has remained true to its core – with a focus around sharing imagery and videos. This makes Instagram an extremely valuable platform for brands with highly visual products such as clothing brands and bakeries. Also, with such a young demographic, brands with products and services for Generation Z should be utilising this platform.
Our social media marketing agency in Essex work with clients across the UK. We recognise how important Instagram is to businesses (just click here). We have worked with a number of businesses to develop their presence on Instagram. These businesses include JoJo Siwa ‘Be You’, The Blue Group and Essex County Council. Due to our many internal departments; we are able to produce imagery and video content for your brand in house. As a result, we represent your brand with high-quality visuals and innovative content.
LinkedIn is a professional networking platform where users create profiles with their career history. Unlike Twitter, Facebook and Instagram, LinkedIn takes a more professional stance on social media. The platform tends to focus on business topics such as employment or office culture. As such, this platform is designed for B2B marketing (clicker for more information) .
Here at VerriBerri, we have a team of experienced copywriters who adapt content to suit a range of mediums such as LinkedIn. In the past, we have worked with a wide variety of B2B and B2C clients so our team understands the need for content diversity. We can also create a selection of exciting graphics that align with your brand guidelines. Graphics like graphs and infographics work particularly well on platforms like LinkedIn as they catch people’s eye.
As you can see from the above guide, social media can be a valuable tool for brands. Not only can you connect with your target audience but you can share important information about your business to the customers already invested in you. Overall, platforms like Facebook and Instagram work as an extension to building a good customer relationship. With effective and innovative social media management, the relationship between you and your customer will be stronger than ever.
If you want to find out more information about our social media marketing in Essex, get in touch with our team by clicking here.