Two things our Instagram marketing agency hear regularly. ‘I don’t think it really works for our audience’. ‘My business doesn’t need Instagram.’
These are just some of the responses we receive when asking to add Instagram to a business’s social media marketing strategy. While Instagram is over looked by many businesses, studies show that people can recall 65% of visual content that they see after three days. For written content, its only 10%.
These days, being memorable and engaging is crucial for brands. Here’s how and why our Instagram marketing agency believes Instagram is a tool that your business cannot afford to ignore.
Utilise its USP
The real unique selling point of Instagram is its visual interface. Instagram is focused around visually appealing content. If your business offers a visual product or service, then it’s essential to use Instagram to your advantage.
The app now provides shoppable posts, where consumers can buy straight from your store without ever leaving the app. 30% of Instagram users have purchased a product they discovered on the network; which makes it a vital tool for increasing the sales of your business.
Customer Interaction
Visual posts produce 650% higher engagement than text only posts, making Instagram is a great tool for customer interaction and feedback. Just like Facebook and Twitter, visual posts allow you to like, comment, hashtag and directly message consumers. By doing this, you are able to analyse what your audience really thinks and feels about your business.
Whether it’s reposting user generated content or simply communicating with customers, interaction between you and your consumers encourages customer loyalty; while helping raise your brand awareness.
Brand Personality
If you’re looking for a way to inject some personality into your brand, Instagram is the platform for you. Stories are an excellent opportunity to advertise your brand by showing behind the scenes footage, competitions and influencer takeovers.
With over 1 billion active users on Instagram, there is a huge audience sitting, waiting for you to utilise and market your brand. However, in order to use social media marketing effectively, you need to be actively using the account to build your audience through increased following and engagement.
As an Instagram marketing agency we help take a diverse range of clients and their brands to the next level through social media and digital marketing. This is what makes Instagram so diverse because there is an audience for every type of business whether it’s food and drink, beauty or even fitness.
However, we understand that building an account from scratch can be hard, so here are some tips to help you build your Instagram following and engagement.
‘Hey good looking’
If you’re going to be driving traffic to your page, you’re going to need to make people want to engage with you and of course, people are instantly more drawn to things that are more aesthetically pleasing. We’re lucky enough to have in-house graphic designers as part of our Essex team who can really make a feed look amazing. They suggest giving your page a theme, making sure all of the colours and images are coordinating and look good as a bigger picture, not just individually.
Follow me!
You can’t wait for other people to come to you, you need to go to them. Communication is a two-way avenue, it’s in the name, ‘social’ media. In order to drive traffic to your site, you need to put yourself out there in the first place to make yourself seen. Take some time following other industry relevant brands and your target audience’s accounts and they will be likely to click on your profile to see what your brand is about.
#usehashtags
Although it is an image-based platform, the written content on Instagram is also vital for the success of your page. We use our content marketing skills to create catchy captions and clever hashtags to go alongside the images. Try and use relevant tags that your target audience are likely to engage in. This will allow your posts and profile’s reach to go further.
Social media management can be incredibly beneficial for your marketing campaigns but executing it effectively can be difficult. Our Instagram marketing agency will build your Instagram following. Get in touch today with VerriBerri on 01376 386 850!