If your construction business needs help with marketing, a good place to start is with the SEO. Although you will always benefit best from the help of a marketing agency; you can do some of the elements yourself that will help your website rank.
We all know that the construction industry is saturated. You’ll find most of the companies rely on SEO and email marketing to promote their companies. The good news is that those that use social media, don’t do it well and very few manage to implement a PR campaign of any value. However, before you start with a social or PR strategy, you need to have your SEO pinned down. The simple fact is; if you expose yourself to the public, people will start looking you up and finding out more about you. If they start Googling you or your services and you’re nowhere to be found, it just doesn’t look good. So step one is hiring a construction SEO agency or at least investing some of your own time here.
What is SEO?
SEO is what makes your website rank. A good example is it’s the reason you’re reading this blog right now. You were looking for a construction SEO agency and search engines deemed this article relevant and interesting for you.
SEO stands for Search Engine Optimisation. In layman terms, it means making sure search engines like Google, Bing, and Yahoo can easily find your website when people search for specific terms.
With strong SEO strategies, you don’t just show up for those key phrases – you rank well for them. Most people never scroll past the first page of search results, so you need to land there and aim for the top spots.
SEO can be confusing, but with guidance and a solid strategy you can get a lot of business, and money by using it.
Why Do I Need SEO?
SEO brings a lot of benefits to your company. As above, these are mainly based around more business and more money. If you use a construction SEO agency your results will naturally be better, but there are things you can do yourself too. Great SEO will bring you more people to your website, better brand recognition, more enquiries, respect from your industry, and of course, a higher turnover.
Search engine results tend to bring in a higher rate of enquires than any other marketing method. Companies like Google use sophisticated algorithms to determine who should be ranking. You must remember that they are a business, if people search for something and don’t get the result they want, they won’t use that search engine anymore. Look what happened to Ask Jeeves!
If your content and website aren’t optimised, search engines don’t know they should rank you. Or even how to rank you for that matter. They need to be able to understand the reason for your site and who would be interested in your services.
What Can You Do Yourself?
SEO is technical and the information you need to abide by to succeed is ever changing, however, there are some things you can do to help yourself if you think your site needs a hand.
Check your site’s visibility.
WordPress sites have an option built in that lets you choose if your site is hidden from search engines. It goes without saying that you need to make sure your site can be crawled. Sometimes this is accidently set to hide, so you need to keep an eye on it! The reason for this setting is so when you are working on the site, usually making major changes; you can toggle off until you are done. All you have to do to check is to log into the admin area of the website and click on ‘Settings’ and then ‘Reading’. Once inside you can tick (or untick) a box to your visibility preference. This can be an easy fix for a non-ranking website.
Use a plug in.
Either ‘All in One SEO Pack’ or ‘Yoast’ are excellent plugins for WordPress which can help you manage your SEO. Once you upload your content it will show you if it is likely to rank or not. Our favourite is Yoast, which is simple to use and shows you a traffic light system. Red is unacceptable to rank and green good to go for SEO, readability of your pages and posts. You can also take full advantage of this option to add a title, description, and focus keywords to further enhance the probability of ranking.
Make sure your URL structures are SEO friendly.
This sounds much more technical than it is. URL’s are friendly if they can be easily read. If you are, for example, promoting groundworkers your URL should look like this: www.examplewebsite.com/groundworkers. The URL should not look like this www.examplewebsite.com/123. Keep it simple and make it so the reader can guess what topic you will be writing about from a glance. You can check this is automatically set up in WordPress by going into the admin area of your website and clicking on ‘Settings’ then ‘PermaLink’. From here you can choose the URL structure.
Internal linking.
When you post any content, you should link from one of your pages to another. Try and make each of your blogs or pages link to two of three other posts or pages to keep your site flowing nicely. Try to imagine your website as a body and the SEO as blood, the links are veins. You need to send SEO from one page to another for best SEO practices.
Working with Our Construction SEO Agency
We hope this brief overview helps you with your website. If you need a construction SEO agency to help you dominate your sector, you’re in the right place. We have eleven year’s experience and construction specific experience both in marketing, and the sector itself. Please click here for more information and a bespoke quote with a 48 hour turnaround.