Vegan Marketing and PR Agency: The Importance Of Getting It Right
Veganism is no longer seen as a fad or trend touted by a self-righteous, privileged few. The health benefits of vegan living are well documented. More people than ever before are thought to be going vegan. By 2025, it is thought that up to a quarter of the British population will be vegan or vegetarian. Not only that; but the increasing awareness being raised surrounding the global climate crisis (ably aided by the likes of David Attenborough and Greta Thunberg) means that vegan living has never looked so appealing, or indeed, necessary.
With that in mind, incorporating facets of veganism into your business, whatever that business may be, is a smart idea. It is doubly important, however, that you get it right, and that your good intentions aren’t merely superficial. That’s why getting a marketing and PR agency on-board is essential. The team here at VerriBerri, a vegan marketing and PR agency based in Essex, have compiled a list of reasons why our agency is so essential?
Why Is A Vegan PR Agency So Essential?
We live in febrile, insular times where people are quick to chasten, and online outrage sparks in an instant. It is vital therefore that your business gets its PR spot on. The outrage and indignation which can stem from mistakes being made is staggering. There was scandal in 2018, for example, when certain supermarket vegan products were found to contain DNA.
More recently, at the start of 2020; Burger King’s vegan Rebel Whopper was found to be unsuitable for vegans given its means of production. Mistakes such as these can have long-lasting and damaging impacts on your business. This is especially true as veganism is only going to continue to grow. Incorporating a vegan PR agency into your business’ scope will help mitigate the chances of anything like this happening. Even if by some freakish chance, something then still proceeds to go wrong, you have a crisis management team behind you to douse the consequent fires.
Veganism has seen a rampant rise in prominence over the past decade.
The ability, therefore, to keep up with its ever-changing trends is vital. One of the things that a vegan PR agency does so well, is pick out which are the trends set to stay, and which are those that are merely a flash in the pan. Agencies such as Verriberri have a discerning eye and look out for the trends with real substance.
Generating positive PR and spin for vegan brands is a must. There is a place for activism, it is the proponents on the far ends of the spectrum that set the ball rolling. However, there is also a need to win over those who don’t currently see your cause the way you do. The last thing you want is to alienate those your trying to convince (politicians could take note here, I’m sure).
Veganism and vegans haven’t always had the greatest of reputations with the phrase ‘militant vegan’ often bandied around. But if you want change and you want people’s horror at the climate crisis to translate into tangible action; then you need a team onside to do so. Campaign management such as this is a vegan PR agency’s bread and butter. VerriBerri will have you winning over punters in no time.
Why Should I Use A Vegan Marketing Agency?
One of the best ways in which you can convince sceptics, is through clever advertising and well-thought out visual design. A vegan marketing agency has its own content team to write copy, curate social media content, and manage and schedule any marketing campaigns that your business may roll out.
With the help of a marketing agency; you can also look to collaborate with other brands through social media to further spread your brand or product’s message. Organic growth is hard to come by, but that’s what a marketing agency’s job involves. By using one, your brand will secure the kind of growth you want to see without cutting corners; in a sector like veganism where transparency and accountability is of such importance, not cutting corners is a big plus.
Veganism: The Trend That Now Has Its Own Trends
It is a common misconception that veganism solely refers to the following of a plant-based diet. This is true, of course, but more often than not it’s also about reducing the number of animal-based products in other areas of your life. Not wearing leather shoes, is a common example. Vegan living as concept is taking off and worth getting behind. Some of the vegan trends set to emerge in 2020 are as follows:
Eco-friendly packaging:
Companies such as Yoplait are leading the way when it comes to environmentally sustainable packaging, they now offer their vegan yoghurt products in reusable glass jars whilst Culina offer their yoghurt products in terracotta clay pots; this isn’t only sustainable, it’s adorable!
Vegan fast food:
Whilst it may be a case of a trial and some errors (a fairly massive error, as we saw with Burger King) fast-food giants are doing their best to jump on the bandwagon. Their motives may be spurious; it’s hard to believe in the plant-based intentions of somewhere like KFC, after all, who make their money off the back of chicken farming.
KFC, along with other key players in the industry; has been rated ‘poor’ or ‘failing’ when it comes to chicken welfare. This is according to The Independent. It’s a start, however, and better than nothing. Anything that helps shift vegan living towards the norm, can be seen as a positive.
Drinking vinegars (shrubs):
This ties into another trend from the food industry that has been making waves over the past couple of years. Probiotic foods. No longer the staple of only millennials, drinks such as Kombucha and Kefir are more popular than ever thanks to their beneficial gut-health properties. Fruit syrups combined with vinegar are called ‘shrubs’. They give you a tangy yet refreshing concoction when mixed with sparkling water.
These trends all lend themselves brilliantly to highly visual marketing strategies and are set to be the real big-hitters of 2020. This decade is set to be the best yet for vegan living, and the more you can do the better.
Having a marketing and PR agency on-board is one of the best things you can to ensure that your business will prosper, but will do so in a sustainable way. If you’d like to find out more about how our vegan marketing and PR agency can help you, then give us a call today on 01376 386850!