The number of businesses that filed for insolvency in 2023 rose by a whopping 52% when compared to numbers from 2021. With so many brands struggling to stay afloat in a tricky economic climate, it’s no wonder you’ve found yourself searching for how to boost conversions.
If you’re looking to ramp up your customer acquisition efforts in 2024, we’ve got good news! Our methods have a proven track record when it comes to business growth. Here’s our guide on how to boost conversions, no matter your industry…
Reputation Management
As a business, one of the most important elements for you to perfect is your reputation management. Without your customers, your business wouldn’t be where it is today. As such, looking after them needs to be a top priority.
There are lots of different elements to consider when it comes to reputation management, from PR and media relations, to monitoring customer reviews, and upping your game when it comes to customer service.
Here at VerriBerri, our communications department are experts in getting our clients featured within high-quality publications. Our team craft compelling stories that shine a light on your brand, allowing for improved visibility and greater credibility. Being featured within the likes of Forbes, The Daily Telegraph, or industry-focused publications will go a long way in boosting your authority within the market.
In addition to PR, your reputation management strategy should also include monitoring and responding to reviews on sites such as TripAdvisor, Google Reviews, and TrustPilot. Where possible, you should also encourage your customers to leave reviews too! Make sure that you’re addressing any issues that crop up in a professional and prompt manner.
Customer service is another crucial element to consider. Platforms such as Instagram and Facebook make it easier for your customers to get in touch with any concerns or issues they may be experiencing. Making it as easy as possible for your customers to reach out and responding promptly when they do will allow you to minimise negative reviews.
Digital Advertising
Although we’re big believers in organic methods (more on this later), digital advertising is one of the quickest ways to boost conversions for most businesses. Methods such as Pay Per Click (Google Ads) and social media advertising make it possible for businesses to create highly targeted campaigns. In doing so, you’re able to ensure your products reach the right people, in the right place, at the right time. These three elements should be a vital consideration when it comes to researching how to boost conversions.
At our trusted digital marketing agency, we have dedicated departments for both social media and Google Ads. This means that you can be rest assured you’re in capable and experienced hands. We’ll take our time to understand your audience segments and how your consumers formulate their buying decisions. From here, we can ensure that your adverts are always optimised for maximum return.
Although the upfront cost of digital advertising might be off-putting, this technique, when implemented correctly, can be incredibly lucrative. Click here to read some interesting stats on the success of online ads.
Organic Marketing
When you stop paying for ads, your results also stop. So, whilst advertising is incredibly valuable and generates results much quicker than organic methods, it still pays to put some of your focus in the latter too.
An organic strategy will help you to generate longer-lasting results. Results generated through the likes of SEO, such as higher visibility on the SERP, won’t plumet if you miss one blog upload. Whilst they will deplete over time without upkeep, the effects will last much longer than if you were to lower or stop your ad spend.
Organic techniques include the likes of SEO and email newsletters, influencer marketing, and social media; which are all perfect for anyone searching ‘how to boost conversions’. Our team can assist with the implementation of each of these methods, allowing you to build solid foundations. Our aim will always be to educate, boost credibility, and encourage sales.
Working with Our Team
Still wondering how to boost conversions for your brand? Interested in working with our agency to boost your sales this year? For more information on any of the services we’ve mentioned, get in touch with our business development team today for your complimentary, no-obligation proposal!
To get in touch, give us a call on 01376 386 850. You can also send us an email by clicking here, or drop us a DM on Instagram!